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Visual identities of film festivals
Terekhova, Margarita ; Bubeníček, Jan (advisor) ; Phung, Hyu Nghia (referee)
This bachelor's thesis aims to present film festivals taking place in the Czech Republic, as well as to take a closer look at their visual identity during the last 3 up to 5 years. I would like to create an extensive overview of the graphic and audiovisual creations of each event, but also to understand, how they have been made and what graphic elements, techniques and composition rules have been used. This work is also intended to use gathered information in order to to create a new unified visual identity of Multifest - a short film festival featuring movies shot by multimedia students at the University of Economics in Prague. In the theoretical part of the thesis I elaborate the basic theme-related terms, and explain why visual identity is that important nowadays. I also offer a historical overview of the Czech movie and festival posters. In the analytical part I explore the visual identities of film festivals currently taking place in the Czech Republic. I focus on the local student film festivals. Descriptions involving visual materials are to create a brief outline of the evolution and main trends of graphic design in the field. The practical part focuses on creating a new unified visual identity for the Multifest Festival. This part extensively describes the particular workflow steps in creating the new identity, from setting the goals via target groups research and drafting, to final creation of the necessary graphic and audio materials.

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