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Main events of the period of dissolution of the Soviet Union in Czech media
Mališová, Klára ; Bednařík, Petr (advisor) ; Just, Petr (referee)
This thesis deals with how three chosen Czech daily newspapers - Rudé právo, Mladá fronta (later Mladá fronta DNES) and Lidové noviny - wrote about significant events that took place in the union republics during the last three years of the Soviet Union's existence (1989-1991). It specifically focuses on those events through which the republics were trying to regain freedom and independence for themselves - either through protests, or in a political matter. The thesis also addresses events that were somehow groundbreaking or during which ordinary people, who went to the streets to express their dissaproval of current political situation or to defend legally elected bodies, lost their lives. The thesis uses qualitative analysis to find out if there was a difference in how these three selected Czech newspapers wrote about such events in the context of changes that occured in the Czech political and media system, and if each own coverage somehow evolved.
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Comparative analysis of Czech and Chinese media on the example of events of 2019
Mikoláš, Adam ; Miessler, Jan (advisor) ; Cebe, Jan (referee)
This diploma thesis examines the image of Hong Kong's pro-democracy protests in 2019 in the Czech and Chinese media. The framing of these protests in selected media is compared using the method of quantitative content analysis, with the aim of revealing similarities and differences both between the individual Czech media in the context of the Czech public debate on China and between the Czech and Chinese media. The theoretical part of this thesis presents the concepts of media theory such as framing, agenda setting and social construction of reality and characterizes the specifics of given media systems. Furthermore, the work describes the previous findings of the protest paradigm, which are then employed in analytical part of this study. At the same time, the concept of soft power with Chinese characteristics and its specific manifestations in the efforts of the People's Republic of China to influence the Czech public debate on China is introduced. The methodological part then presents the research goal, research questions and hypotheses, defines the research sample and the research method used, including the characteristics of individual variables. The analytical part of the work presents the results of the research, which are then discussed in the framework of previous findings of the protest...
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Direct presidential election in the Czech media environment
Bém, Michal ; Jirák, Jan (advisor) ; Cebe, Jan (referee)
The presented diploma thesis on the topic Direct election of the President in the Czech media environment aims to clarify how the selected internet news portals (iDnes.cz, iRozhlas.cz, Novinky.cz, Blesk.cz) reported on the second rounds of the direct election of the head of state in years 2013 and 2018. The theoretical part of this work focuses on the definition of theoretical concepts, such as media image, media product or representation. It also deals with the factors of the enactment of the direct election of the president and the resulting impact on society. In the analytical part, articles from selected servers in a specific period will be examined with the help of quantitative content analysis, which should, among other things, clarify how the media decided to approach this new institution.
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Online reporting on football matches as a format of sports journalism from a perspective of its authors
Konvalina, Michal ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
The Bachelor thesis Online reporting on football matches as a format of sports journalism from a perspective of its authors describes online reporting as one of new types of sports journalism in the digital era and engages in forms of online reports in chosen Czech media outlets. The main method used while completing the thesis were semi-structured interviews with deputies of chosen media outlets. The main research topics were targeted on the beginnings and present state of live reporting in the particular media outlet, specifics of online reports and what does writing online reports require from their author and the use of multimedia and statistical databases. Based on collected data, the work describes similarities and differences between online reports that are caused by different way of creating those reports by particular media outlet.
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Online live blog on football matches in Czech media
Konvalina, Michal ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
The Bachelor thesis Online reporting on football matches as a format of sports journalism from a perspective of its authors describes online reporting as one of new types of sports journalism in the digital era and engages in forms of online reports in chosen Czech media outlets. The main method used while completing the thesis were semi-structured interviews with deputies of chosen media outlets. The main research topics were targeted on the beginnings and present state of live reporting in the particular media outlet, specifics of online reports and what does writing online reports require from their author and the use of multimedia and statistical databases. Based on collected data, the work describes similarities and differences between online reports that are caused by different way of creating those reports by particular media outlet.
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Monetization of digital content in Czech media
Pavlović, Martin ; Klimeš, David (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the trend of direct monetization of digital newspaper content. At the beggining, it examines the development of monetizing and puts it in the context of media market transformations after the mass expansion of internet connection. Subsequently it explores other reasons that lead to the surge of paywalls, analyses particular approaches to direct monetization and discusses some aspects which affect the overall success of imposing fees. The theoretical part is concluded with a discussion about several problematic sides of direct monetization and defining some elemental techniques which publishers use to attract new subscribers. The practical part provides an analysis of digital subscription offers in selected Czech media and marketing activities which they use to support sales. Followingly, the work elaborates on its own survey which focused on attitudes of Czech readers towards paid internet content and their preferences regarding particular offers, such as price level or periodicity of subscription payments. As a part of the practical section, three interviews with media representatives were conducted and the acquired findings are used throughout the thesis.
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Framing of the Istanbul Convention in selected Czech Media
Žiláková, Anna ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
The submitted thesis entitled Framing of the Istanbul Convention in Selected Czech Media examines the way in which this particular topic was presented in printed and online media in the year 2018. The Convention on Preventing and Combating Violence Against Women and Domestic Violence, also known as the Istanbul Convention, is a document, in which Czech Republic, by accepting it, has to commit to the a necessary steps to fight against gender based violence in our country. The aim of this work is to identify and present the specific media frames that have been used in the connection with the discussions surrounding the Istanbul Convention and to describe the construction of the actors around this document. The research sample consists of four printed pieces of media, namely Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo and eight online journals aktualne.cz, blesk.cz, denik.cz, eurozpravy.cz, novinky.cz, parlamentnilisty.cz, reflex.cz and seznamzpravy.cz. Qualitative methods based on grounded theory techniques were used for the research. The result of open and axial coding is in total nine media frames about the way in which the Istanbul Convention is framed in Czech media.
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