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Trends in the CRM business information systems
Valenta, Martin ; Basl, Josef (advisor) ; Novotný, Ota (referee)
The purpose of this thesis is to analyse the trends related to the Customer Relationship Management (CRM) with emphasis on the CRM software. Essential trends were identified through professional analytical reports and dedicated servers. CRM trends were analysed from the time and factual perspective. The core purpose of this thesis was to evaluate possible business value of identified trends for businesses from a selected market segment. To fulfil this goal, the banking segment was chosen to be further analysed. The author of this thesis studied the extent of implementation of chosen trends in a real CRM implementation project executed in a bank operating on the market of Czech Republic. In the process, the set of interviews with "CRM in banking sector" professionals were completed to figure out how they are possibly appreciated by the whole banking sector. Through the responses of the chosen professionals, some trends characteristics were mainly followed. These were trend maturity (captured by slightly modified Gartner Hype Cycle) and trend business value (captured by defined numeral evaluation). An average evaluation of business value of each trend, done from various time perspectives, was displayed by two different tables, each grouping trends on the factual basis. Finally, trends business values were represented graphically to accent their possible progress as seen from the banking sector point of view and to provide users with a simple tool to confront their view with the view of the professionals. The tool mentioned allows users to focus on the trends that are likely to be very beneficial (according to the general opinion of the chosen professionals) and at the same time allows users to stay clear of the trends that don't promise much value for the banking sector, not even in the future.
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Analysis of Social CRM potencial
Vitaiová, Ornela ; Basl, Josef (advisor) ; Fortinová, Jana (referee)
The submitted bachelor's thesis studies emerging phenomena from the field of enterprise informatics - information systems called as Social CRM or CRM 2.0. Social CRM is not understood and treated here only as software tools but rather the opposite. The text aims to clarify fundamentals and purpose of this new attitude, confront it with the traditional CRM and introduce it in a broader context which understanding is vital for successful implementation of Social CRM into practice. Therefore, by this thesis authoress also maps social, managerial, business and technologic changes which were at the background of SCRM emergence, and she offers her own unbiased understanding of it. This thesis brings a theoretical introduction in subject of the Social CRM products supply and evaluates its contemporary condition. Conducted survey research broadens the view of the Social CRM market condition with the understanding of these technologies and managerial approaches by the market demand side. Authoress doesn't aims to create the most extent or complete material concerning this topic, but rather tries to summarize basic information into a lucid form that can serve as a good starting point when trying to understand and study Social CRM subject.
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Application of a CRM system in the sector of congress tourism
Pelánová, Iva ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
Congress tourism is one of the most dynamic forms of tourism, a growing sector that places increasingly higher demands on information technologies.The first part of this work deals with congress tourism from the marketing and sales department's point of view. The second part deals with basic CRM system characteristics. The third section describes the changes in the CRM system and their contribution to the specific company.
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Proposed communication strategy for Jipka Butovice language school
Marešová, Veronika ; Kešner, Martin (advisor) ; Žižková, Jitka (referee)
The objective of the diploma thesis is to draw up the proposal for a communication strategy for the Jipka Butovice language school. A comprehensive analysis of marketing communication costs through the partial breakdown of costs for individual communication disciplines is applied as the working method. The partial objective is to create a comprehensive overview of the structure and the development of marketing costs within the monitored period. By analyzing the characteristics of the language school students, their satisfaction and loyalty and by analysing the discounts offered, the satisfaction factors and defining patterns of customer behaviour are further determined. The output is a summary of the analysis conclusion and a subsequent series of recommendations for company management which forms the basis for strategic decision making and future planning. The role of the communication proposal derived from the relationship of the conclusions drawn from the selected analysis is to increase the level of customer relationship management and to effectively allocate the costs for various marketing communication tools for the language school.
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CRM in Insurance
Kouklík, Václav ; Pour, Jan (advisor) ; Maryška, Miloš (referee)
The thesis is focused on the Customer Relationship Management in an insurance company. The goal is to provide complex view on the issue of customer relationship management in the insurance, then identify the specific knowledge of insurance industry and consequently use it for analysis and design of selected processes of CRM. For these processes is also needed to design relevant performance indicators. These goals can be reached by mapping those processes in insurance companies, which are supported by CRM, to the standard functionality of the CRM system. For gaps is necessary to consider changing the standard functionality or change the process. Design of the indicators is based on the Balanced Scorecard and method CRACK. The benefit of the work is application of knowledge in the field of customer relationship management in the insurance industry as well as design and analysis of selected processes of CRM with their measurements.
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Analysis of the electronic services of the Czech Post with focusing on hybrid services
MIKEŠOVÁ, Hana
The thesis focuses on the analysis and recommendations for the development of electronic services of the Czech Post. The aim is to analyze the use of hybrid mail instruments and its improvements due to customer needs. Sub-goal of this thesis is the analysis of Hybrid post´s instruments and their utilization, the analysis of relationships with customers focussed on Customer Relationship Management and an examination of the whole situation of the Czech Post´s hybrid services.
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CRM-application in strategic marketing
JAKEŠOVÁ, Jana
The main goal of this Bachelor?s thesis was to analyze the actual level of exploitation of Customer Relationship Management application in strategic marketing of a selected economical subject and to evaluate its contribution to the general development of the economical subject.
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Segmentation of clients in the selected bank
Kačer, Ctibor ; Žebrák, Miroslav (advisor) ; Hamza, Jan (referee)
The aim of this thesis is to create a detailed overview of customer segmentation in banking sector and apply theoretical knowledge on a concrete practical case. Another goal is a detailed comparison of employee's attitude to clients from different segments. One of the outputs of the thesis is also confrontation of a detailed analysis of the facts with a point of view of the client.
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Analysis of the ICT market in the segment of SaaS
Brdjar, Jaroslav ; Pour, Jan (advisor) ; Derfler, Václav (referee)
The aim of this work is to analyze the current market products Software-as-a-Service by analyzing particular suppliers, illustrative examples and introduction of functionality of these solutions. My goal is to show the benefits of using these solutions for the enterprise. I will try to assess the development and direction of this market segment based on analyst reports of leading companies based on customer needs. Full analysis of SaaS is built on theoretical foundations that are necessary to achieve stated objectives. In the other individual parts of this work,there are discussed market shares of SaaS applications, determining and defining placement of SaaS solutions for the overall IT market and provided an overview of the biggest worldwide suppliers of SaaS solutions. There are also defined metrics, criterias and selection of an implementation of SaaS which are described in the last chapter. The benefit of this work is the SaaS market segment analysis, presentation and performance of individual products,its functionality and options. Also there will be showed detailed presentations on specific solutions which are used worldwide.
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Customer Relationship Management
Kovshevnaya, Valentina ; Štěrbová, Ludmila (advisor) ; Lhotáková, Markéta (referee)
This diploma thesis deals with Customer Relationship Management (CRM). The main purpose of the diploma thesis is to explore CRM theoretically, which means to explain its fundamentals, principals and goals, identify CRM processes and investigate their flow in each of the phases of CRM, to explain CRM technology and show that the implementation of CRM in organization is demanding on human resourses. The purpose is achieved by systematisation of the theoretical knowledge about CRM using a method of studying of specialized literature. The theoretical knowledge is consequently applied to investigate and evaluate CRM in Allstar Group s.r.o. company. Nowadays the effective usage of CRM system is becoming a key to get a competititve advantage for the organization. This diploma thesis contains introduction, five chapters of the main body, conclusion, list of used literature and sources and appendices.
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