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Transformation of the česky rozhlas news programme 2000-2010
Zvolánková, Eliška ; Maršík, Josef (advisor) ; Moravec, Václav (referee)
This work deals with the transformation of the news programme of the Czech Radio in the specified span (2000 - 2010). The ČRo 1 - Radiožurnál and the Rádio Česko are emphasized the most as the main news channels. The work processes the changes both historically and formally/structurally. In the analyses of the channel Radiožurnál the work concetrates on the main broadcasting blocs and news-blocs, it studies detailed changes of the news broadcast - the structure, used genres and the language. It observes the changes in the historical context, too. The work touches general tendecies in the news of the Czech Radio, but ranges over particular changes of the news programme of the Radiožurnál and the Rádio Česko.
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The World speaks-magazine radio listeners, fans of gramophone records and friends of good movie
Cahová, Daniela ; Köpplová, Barbara (advisor) ; Suk, Pavel (referee)
This bachelor thesis focuses on the development and content of a magazine for radio listeners, fans of gramophone records and fans of good movies. This magazine was called "Přehled rozhlasu" (between the years 1932 and 1934), later (until 1939) it was called "Svět mluví". Vilém Práger was the publisher and editor of this independent magazine which represented the opinions of radio listeners and brought them important information and opinions from inside and also outside of the radio. It was a key alternative for similar magazines which were produced by the Radiojournal company itself (these two magazines were called "Radiojournal" and "Týden rozhlasu"). For better understanding, the development of Práger's magazine is set into the context of social and political events during 1930's in our country, with a brief description of media from this time. Most of the magazine's content was devoted to radio production, to conditions and the aim of radio broadcasting. Information about the constitution, funding and personal structure of the radio station in Czechoslovakia in the 20th and 30th is also included in this bachelor thesis, as well as the description of the editor Vilém Práger and other important people who contributed to his magazine.
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The Phonetics of Advertising in Terms of Perception Assessment
Göttlichová, Marcela ; Bořek - Dohalská, Marie (advisor) ; Veroňková, Jitka (referee) ; Bartošek, Jaroslav (referee)
v anglickém jazyce Abstract The theoretical part of the dissertation thesis dealing with the "Phonetics of Advertising in terms of Perception Assessment" studies literature sources focusing on spoken utterances, namely on language elements of various Czech pronunciation styles and characterizes both radio as a medium and basic principles of the theory and practical aspects of radio advertising. It outlines the grounds for description of phonetic aspects at both segmental and suprasegmental level. It provides basic features describing phonetic characteristics of the Czech language in light of its orthoepic standard. Based on the results of a quantitative survey and namely the perception tests, the goal of the paper is to show potential applicability of phonetics in marketing communications, specifically concerning the variability of the verbal part of commercials reflecting different products and target consumer groups, i.e. to show the potential the Czech language is offering at present and ways of making the most of this potential in radio advertising.
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The use of media in leisure time of children from 9 to 15 years old
Břicháčková, Petra ; Wolák, Radim (advisor) ; Fišerová, Sylvie (referee)
The thesis discusses the possibilities of using mass media, especially print (magazines and newspapers), radio, television and the internet- in leisure time of children ages 9 to 15 years. The aim of this thesis is to highlight the appropriate ways to use the media, positive and negative effects of some media (television, the internet) and ways to solve exccesive use of these media. The first chapter is focused on definition of basic terms- children ages 9 to 15 years, media, leisure time. The second chapter discusses the possibilities, ways and problems of usage of leisure time by children. The third chapter focused on the relationship between media and children. I point out the adverse effects of media on children. Then I deal with the various type of media (print, radio, television, the internet). I analyze their relationship to children, the ways of their usage by children and options that they offer to children. I also highlight the negative effects of some media on children (television,the internet). I try to outline appropriate preventive solutions excessive and inappropriate usage of these media. The thesis also includes a short research dealing with the relationship between children and the media.
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Comparative Analysis of the Representative Programme Tunes in the Czech Audiovisual Media
Srb, Martin ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
Tunes and sequences that introduce into media products (so-called idents or intros) do not serve only as interpunction dividers in the continuous broadcasting media flow. They are also a specific kind of media message that evolved gradually and become incorporated structurally as well as functionally among the typical and identifying phenomena of the media discourse. From the semiotic point of view, an intro is at the same time a sign of the media text and a text per se. In the media discourse, intros fulfill several functions: they help getting around the radio and television programme, they draw attention to various programme titles and they simultaneously co-create the identity of the respective broadcasting station's discourse. To fulfill said functions, they use set signs and sign systems. Purpose of this work is on the one hand to analyze sign and sign systems used in some representative examples of intros from the Czech media environment around the turn of the millennium, on the other hand to comparatively analyze said intros in a synchronous as well as diachronous perspective; by means of that, relations will be explained among various intros and their respective sign systems across the media discourse.
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Development of the radio broadcasting as a cultural change
Trubačová, Lenka ; Hubáček, Ondřej (advisor) ; Prokop, Michal (referee)
The graduation thesis Development of the Radio Broadcasting as a Cultural Change is designed as a cultural comparative study of the development of the radio in Czechoslovakia and the United States of America as a cultural change (the origin and transformation of the cultural element). The thesis is divided into two parts, a theoretical part and an analytical part. The theoritical part defines basic problems and deals with history of mediae in the world. The focus of this part is characterization of Czechoslovakian and American radio broadcasting. The analytical part is devoted to analysis of empirical data, predominantly to secondary analysis of accessible data regarding radio development. This part also focuses on culturological interpretation or reintepretation of results of the analysis. The concluding chapter deals with comparison of the development of the radio in Czechoslovakia and the USA.
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Use of dialogic forms in broadcasting publicism for listenership of young age groups
Trachtová, Zdeňka ; Šoltys, Otakar (advisor) ; Maršík, Josef (referee)
Bachelor thesis "Use of dialogic forms in broadcasting publicism for listenership of young age groups" deals with dialogical types of programmes on broadcasting stations for young auditors. The most important chapteres of theoretical part introduce the outline of the Radio 1 and Český rozhlas1 Radio Wave developement from the beginning to nowadays, sociological characterization of young listenership, theory of journalistic genres, and methods for analysis. The aim of practical part is to analyse language, genres and contents used in programme of Radio Wave and Radio 1 while analysing a week broadcasting and trying to list their characteristics. The work is primarily concerned with interviews broadcast on these broadcasting stations. The text offers the most complete picture of the form of dialogical programmes for young listenership. Another aim is to analyse how is language being used in the public service radio (Radio Wave) and in the private commercial station broadcasting (Radio 1). Finally, on account of compile finding and data, it deduces parallel and different aspects of broadcast on these two stations. As a result, the bachelor thesis is a contribution to a study of radio broadcast for auditors of young age groups. 1 Czech radio.
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Canadian media: history/genesis and present/contemporaneity
Vránová, Vendula ; Köpplová, Barbara (advisor) ; Vochocová, Lenka (referee)
The thesis is focused on key canadian media - print, radio and television, in the individulal chapters I'm trying to describe their development as it is during the formative years and influenced, and what role it plays in today's Canada and which one of them has a privileged position in the country. Before that I was trying to deal with the history of Canada to clarify the roots all Canadian journalism and the media occurred. I also give attention to some selected major Canadian media personalities, whether those from the past and the present, who are in some way involved on what is today Canadian journalism, or the form of it's today. My attention did not miss either: the French-Canadian journalism, which about their form and the place on the map of the Canadian media fought for centuries. Its center is the Canadian province of Quebec. In my work, I also discuss how journalism is taught at several Canadian universities, how much of them offers a learning program and how they teach it. Whether the emphasis is more on theory or more practical. I write also about media education, which has been several years in Canada's history. Last but not least, I tried to map the Czech track in the Canadian media and specifically designate some of expatriate media that readers can find in Canada.
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Media landscape in Spain
Michálková, Helena ; Köpplová, Barbara (advisor) ; Provecho López, Juan Ignacio (referee)
The diploma thesis "The media landscape in Spain" aims to describe the contemporary Spanish media scene and apply the basic characteristics and particularities of the "polarized pluralist model" media system which was described by Hallin and Mancini in their book Comparing Media Systems and whose features are also allocated to other South European countries (Italy, Portugal, Greece and marginally also France) in addition to Spain. The description of the press and audiovisual media market itself is preceded by three extensive chapters dealing with press media development in Spain from its beginnings in the 17th century until today, media legislation and the concentration of media ownership. It was the development of the press (and, in the 20th century, the development of audiovisual media) which, due to its exceptionally close ties to politics, determined the shape of the contemporary Spanish media landscape, which is why the thesis focuses primarily on this topic. The historical and political development of the country and constantly changing systems of government led to frequent changes in law (press laws in particular), which makes Spain very different from other European countries in this aspect. The chapters dealing with the press and audiovisual media market refer to the weak tradition of...
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