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Internal equity principle in the context of company strategy
Kopecký, Martin ; Nový, Ivan (advisor) ; Háša, Stanislav (referee) ; Blažek, Ladislav (referee)
The thesis deals with the scientific problem of the link between the strategic management and the compensation system using the principle of internal equity. The work is based on two pillars, namely the qualitative research and own proposed solution. The first part of the thesis describes the qualitative research and the possibilities and the synergistic effects of linking business strategy and compensation system. The qualitative research is performed as a multi-case study and investigates the phenomenon in the practice of three companies from various markets (the Czech Republic, Slovakia and Bosnia and Hercegovina) and industries (finance, IT/Telco and FMCG). The research tries to find answers to the four research questions: How does business strategy influence compensation process? How can compensation support the realization of a business strategy? How can business strategy be linked with a compensation system within the principle of internal equity? How can compensation reinforce the strategic function of the human resources management? The research is based on the study of theoretical sources as well as on practical fieldwork. The qualitative research itself uses qualitative research methods for data collection, such as observations, questionnaires, and document analysis. The population questioned was top managers, line managers and representatives of HR department. In total, 142 interviews were performed by a single person. The collected data were analyzed and the triangulation was applied. The findings were summarized and generalized into a final report that brings answers to the research questions above. The research brings valuable findings used in the second, design part of the thesis. The own proposed solution consists of two main models. The first one is a simplified scheme of the compensation system and the second one is a model of strategic segmentation of jobs. The first model could be used successfully in the business practice as well as in education. The second model of the strategic job segmentation brings answer to the question of synergistic linking of business strategy and the compensation system within the principle of internal equity. The model brings valuable findings and a foundation for further theoretical research and its further development. The model also brings practical solution to the design of related policies and processes in the strategic management of human resources. By the design of both proposed models the main objectives of the thesis were achieved.
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Analysis of customers satisfaction in a selected restaurant facility
Kováčová, Dominika ; Oberhel, Martin (advisor) ; Musil, Martin (referee)
This bachelor thesis topic is concerned about the analysis of customer satisfaction in certain restaurant with main focus on customer, marketing and marketing research. The goal of this thesis is to accomplish marketing research in chosen restaurant 15.poledník and after detection of scarcities suggest ideal solutions and tips for owner of the restaurant. The bachelor thesis is divided into 2 parts. In first part are included theoretical sides of research. Marketing as a term is also included, in consequence marketing research is based on marketing. Followed with detailed classification of marketing research and at the very end is thesis focused on theory of customer, which definition is very important for this thesis. In second practical part of bachelor thesis is the whole research described with its steps and order. At the very end of this bachelor thesis the ideal hints and tips are suggested to owner of the restaurant.
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Evaluation of the educational systems in the companies in the Czech republic
Daňhelková, Barbora ; Křečková Kroupová, Zuzana (advisor) ; Cetkovský, Pavel (referee)
Employee education alongside with skilled employees motivated to further development is currently becoming both an important part in the development of companies and a significant competition advantage in all markets worldwide. The aim of this thesis is to analyze educational systems in Czech companies and to evaluate the educational process of employees. The thesis is divided into two parts, theoretical one and practical one. The first part deals with defining theoretical concepts related to education, the theory of corporate education and trends in corporate education. The second part is focused on the research of corporate education in Czech companies. The research is based on the internal documentation and interviews with the HR representatives in the company HOCHTIEF CZ, and interviews with experts in the field of corporate education from the company DMC management consulting.
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Forms of advertising on social networks and consumer protection
Žďárský, Jiří ; Vavrečka, Jan (advisor) ; Štěpánek, Petr (referee)
The theme of this thesis are forms of advertising on social networks and consumer protection. The main informational source is above all research of specialized literature, articles, online or other sources in connection with author's own observations and analysis of the respective legislation and ultimately the comparison with author's gained professional experience. The result of this work is a comprehensive overview and introduction to the law of social networks and advertising, demonstration of the importance and significance of this topic and finally evaluation of the effectiveness of legislation that protects consumers in the environment of social networks.
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Marketing and communication strategy of Spotify streaming service
Petlach, Radim ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of this Masters`s Thesis is an analysis of marketing and communication strategy of Spotify, the music streaming service, and subsequent presentation of proposals and recommendation with the aim to improve existing strategy. The thesis consists of theoretical and practical part. In the theoretical part, basic terms such as marketing, marketing mix, marketing and communication strategy, are defined. In the practical part, streaming service Spotify, its marketing and communication mix and competitors analysis, are described. A substantial part of this thesis is own market research in a form of a survey. Findings and results derived from primary and secondary sources help the author to draw conclusions and provide recommendation for improvement of existing marketing and communication strategy of Spotify in the Czech Republic.
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Potential of MIST and its influence on international trade
Gecko, Alexandr ; Bolotov, Ilya (advisor) ; Černá, Iveta (referee)
The thesis deals with the analysis of MIST markets (Mexico, Indonesia, South Korea and Turkey) in comparison to BRIC countries. The aim of the thesis is to emphasise the attractiveness and potential of MIST economies for international business and investments relating to their growing competitiveness. The first chapter introduces world trends in international trade and it describes the origin as well as the development of the group. The carried-out macroeconomic and demographic analysis in the second chapter reveals strengths and weaknesses of the MIST. The third chapter describes trade activities of the MIST and its current position in international trade. The fourth chapter analyses the entrepreneurial and investment environment of the group as well as its level of competitiveness. The carried-out research in the thesis has shown that the MIST economies represent a perspective group of developing markets with potential for trade and investment activities.
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Alcohol addiction among the patients of the Psychiatric Clinic Červený Dvůr
PRAVEČKOVÁ, Michaela
My Bachelor's Thesis focuses on persons addicted to alcohol who are staying in Červený Dvůr Mental Hospital. The goal of the thesis was to find out the most frequent causes of addiction to alcohol in the Červený Dvůr clients and the impact of excessive alcohol consumption on their private life. In addition, the thesis tries to find out how the clients learned about Červený Dvůr Mental Hospital, what the reason for the consent with treatment was and what motivated the clients to undergo the treatment for addiction. The research was based on a qualitative method. The data were acquired using the method of semi-structured interviews and the sample consisted of 8 communication partners. The selection was intentional. For the data analysis, was used the method of patterns collection. The main research question dealt with the issue whether the clients in Červený Dvůr Mental Hospital are aware of the negative effect of alcohol. A partial research question was to find the answer to the question in which situations the clients became aware of the negative effect of alcohol. In addition, what were the main causes of excessive consumption of alcohol in the clients and what is their motivation to undergo the treatment for addiction. Nearly all respondents were aware of the negative effect of alcohol, specifically in relation to their family troubles. The most common consequence of alcoholism was divorce. The clients became aware of the negative influence of alcohol in the case of loss of friends or job. The most frequently occurring cause of addiction in these clients was an unidentifiable craving for a change, which they themselves are not able to explain. At the same time, for more than a half of the respondents the main motivation to undergo the treatment was their wish to live "properly" as they had lived before their addiction developed. These people wish to find the sense of their lives and their vision is that they will be able to function in everyday life as the others are. Another finding resulting from the research was that in the case of all respondents somebody from among their family members was addicted to alcohol as well. More specific results are provided in the practical part of the thesis. The Bachelor's Thesis could be beneficial for both non-specialists and specialists. It could be motivating for people who are addicted to alcohol and are afraid of seeking assistance. The thesis may be used for instructional purposes or for the creation of programmes aimed at better awareness and prevention in the area of addiction to alcohol.
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Dietary supplements and iodine supplementation for children 11-12 years in the Czech Republic
HALÁSZOVÁ, Monika
Bachelor Thesis called "Dietary supplements and iodine supplementation for children 11-12 years in the Czech Republic" deal with the intake of dietary supplements containing iodine and intake of other significant dietary sources of iodine in relationship to saturation with iodine in the monitored group of 300 children aged 11-12 years . The thesis is divided into theoretical and practical part. Theoretical part deal with established issues in light of current situation and uses the knowledge of specialized literature in these areas: iodine and his dietary sources, influence of deficient or excessive intake of iodine on thyroid gland and its function, and also the solution to iodine deficit in Czech Republic. The thesis also deals with dietary supplements and nutrition of school-aged children. Practical part is focused on quantitative research. This research was done on selected group of children who had low level of ioduria (iodine in urine) according to State health institution. Statistical file included 300 children of both gender in age from 11 to 12 who live in Czech Republic. The reason why children of this age were chosen is because of importance of optimal intake of iodine in period of physical and sexual evolution. The children were divided into two groups. One group had ioduria up to 300ug/l and the second group had ioduria over 300u/l. Data were collected through questionnaire. Because of age of respondents, the questionnaire was filled in presence of at least parent. The questionnaire should have also served to parents as information about iodine importance for their children. The individual evaluation of ioduria and questionnaire was given to parents upon their request. Collected data were evaluated in Microsoft Excel. In practical part, two main goals and two research questions are set. Their task is to determine the rate of usage of dietary supplements with iodine and to find out what significant sources of iodine the children with ioduria over 300u/l take in. The milk and milk products, salt with iodine, salted delicacies, sea products and dietary supplements with iodine were observed as probable main sources of iodine intake. The first goal was to find out the amount of iodine intake from dietary supplements for previously mentioned group of children. The second goal was to find out if the dietary supplements with iodine (or any other combination of food rich on iodine) are used by observed individuals with ioduria over 300u/l. The results of research show if the respondent's level of ioduria is affected by in taking the dietary supplements or food with significantly higher content of iodine. My own research proved relatively frequent (but irregular) intake of dietary supplements with iodine by whole examined population. On the other hand, usage of dietary supplements with iodine is probably not correlated with usage of table salt without iodine or with thyroid gland illness by individual respondent or in his family. The milk and milk products and table salt with iodine proved to be the main source of iodine. According to research, children with excessive ioduria consume sources of iodine as frequent as other children. Deeper insight into results shows that reason for excessive saturation with iodine is combination of intake of dietary supplements as well as other significant food sources of iodine, especially milk and its products. By several respondents, the higher level of ioduria can be caused by higher consummation of sea products or by usage of dietary supplements with iodine in last two days. The need for better awareness about suitable rate of iodine dietary supplements intake as well as medical importance for lowering the amount of (iodine) table salt in food was discovered by research. The optimal supply of iodine by higher percent of observed population could be also achieved by optimizing the content of iodine in milk.
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Antidecubital Care as a Nursing Problem
KŘÍŽOVÁ, Monika
This thesis deals with the issue of providing antidecubital care and observes the fulfilment of nursing interventions in the care about non-self sufficient patients. During performing her duties, every nurse encounters the issue of decubitus ulcers formation and with this related antidecubital care. Thus, it can be stated that the occurrence of decubitous ulcers serves also as the indicator of the quality of provided nursing care. A lot of people think that the problem develops particularly in elders, but young people who are bedridden after injuries and accidents are also affected and this complication degrades the quality of their life. The thesis is divided into theoretical and empirical parts. The theoretical part describes the anatomy of skin and its function, decubitus and classification of decubitus ulcers are defined, their localization with characteristics of predilection sites are specified, outlining complications in decubitus ulcers. The theoretical part pursues antidecubital care with the division into subheads on positioning, antidecubital aids, nursing interventions, and the mission of the European Pressure Ulcer Advisory Panel is described. The separate chapter includes the risk assessment of decubitus ulcers formations, as is e.g. Norton scale, etc. The last chapter embraces the specification of conservative and surgical treatment of pressure sores. The aim of the research examination was to determine whether the nurses perceived antidecubital care as a nursing problem and to map the opinions of the nurses relating to antidecubital care. Three research questions were set to achieve the objectives: first, what the pitfalls of nursing care were on the part of the nurses, secondly, what areas within antidecubital care were neglected and finally, how antidecubital care at selected inpatient wards was provided. The research was implemented at the chosen inpatient wards in České Budějovice Hospital, PLC, from the period of February to April 2014. The research file consisted of the general nurses and the medical assistants. A hidden participant observation was conducted and then questionnaires with 15 questions that were closed or semi-closed were distributed to the nurses. 45 questionnaires were handed out, 31 handed back and all 31 questionnaires could be processed. Thus, the total return of the questionnaires was 69%. Questions in the questionnaire were based on the observation criteria. The hidden participant observation was processed and plotted on the observation sheet and then classified according to the given criteria. After delivery, the returned questionnaires were checked and evaluated graphically. All results were processed using Misrocoft Office Excel program, were plotted in graphs with keys and descriptions. By processing and comparing the results, we ascertained that in some fields the opinion of the nurses was different from the practice that was really performed. It could be also caused by the fact that antidecubital care is very time-consuming, demanding and comprises a lot of nursing interventions. Sufficient number of aids with which the ward is equipped is relevant as well, be it preventive aids or medical ones. And last but not least the organization of the care. At present, the time spent on completing documentation is increasing and the time that can be used by nurses for contacting a patient and satisfy his/her needs is decreasing. Nevertheless, the patient´s state and his/her contentment reflect and demonstrate our care. After previous arrangement, the results of our research examination will be communicated to the ward sisters at the selected inpatient wards where the research examination was performed.
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