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Analysis of communication strategy of Red Bull Czech Republic
Syrovátková, Anežka ; Mikeš, Jiří (advisor) ; Homolka, Pavel (referee)
In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented at local level. For this analysis, it was also necessary to analyze market of energy drinks in the Czech Republic, as it stands under the category of soft drinks and what position takes Red Bull. Based on these analyzes, I evaluated pros, cons and suggested possible improvements.
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The Language of Computer Users
KANTOROVÁ, Zuzana
The topic of my bachelor project is the language of computer users, who use various options of communication on the Internet. The work is divided into two parts -theoretical and practical. The theoretical part focuses on different modes of communication on the Internet and on the history of works dealing with computer slang. The practical part is focused on linguistic analysis of the terms commonly used in communication on chat and discussion forums.The aim of this work is to make an insight into the Internet communication because this form of communication is in today's world widespread and popular.
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The atomic law and its application for utilization of significant X-ray sources (skiagraphy workplaces)
MAŠKOVÁ, Zuzana
In my thesis I dealt with the Atomic act and its application for important source of ionizing radiation at skiagraphy workplace. I worked out factual requirements of related legislation in order to obtain the licence of the State Office for Nuclear Safety for using an important source of ionizing radiation, to be specific, skiagraphic device in medical workplaces. Further, I worked out the real duties of permission holder and the requirements to ensure the radiation protection of patients and staff service. The aim of my thesis was to ease the orientation in contemporary legislation to the applicants for ``permission on treatment with important sources of ionizing radiation``, to give information how to proceed in elaboration of documents required for separate licensed activities and how to eliminate ossible insufficiencies and faults which are the most common in State Office for Nuclear Safety checking.
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Comprehansive rehabilitation of children and youth with multiple disabilities
Linková, Marie ; Šumníková, Pavlína (advisor) ; Mužáková, Monika (referee)
The theoretical background of the diploma thesis discusses the comprehensive rehabilitation of children and youth with multiple disabilities in the Czech Republic with regard to the pedagogical and social aspects of the comprehensive rehabilitation. The phenomenon of multiple disabilities, possibilities for education of children and youth with multiple disabilities and the system of social services for this target group are presented here. The methods for supporting children and youth with multiple disabilities (basic stimulation, physiotherapy, animal assisted therapy, music therapy) are characterised. The research carried out in a chosen institution employed the following research methods: in-depth interviews with social workers, document analysis and observation. The research focused on the realization of the methods for supporting clients of the institution. It also explored whether the methods are applied in compliance with the principals of comprehensive rehabilitation.
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Interaction between nurses and volunteers at hospital
LHOTSKÁ, Martina
Volunteering has not started to develop in the Czech Republic until 1989. It has reached also hospitals where volunteers come to see hospitalized patients to cheer them up and to assist at the daily routine. The main role of medical staff is to meet all patients´ needs {--} biological, emotional, social and spiritual ones. It is volunteers who help a lot in fulfilling this duty. The thesis is focused on the cooperation between staff nurses and volunteers in hospital.The theoretical part of the thesis deals with the history of volunteering, all the steps of the procedures leading to competence of treating patients. In the practical part the quantitative research is used. The first objective was to examine attitudes of staff nurses towards volunteers, i. e.if staff nurses consider volunteers´assistance to be of great benefit to patients. The second objective was to learn how volunteers assess staff nurses´ attitudes to their activities in hospital. To gather data questionnaires for staff nurses as well as volunteers were made up. The research was conducted in January and February 2008 in six nursing units in four hospitals in the regions of South Bohemia and Vysocina. According to the results of the research staff nurses largely appreciate volunteers´ assistance. Despite of that fact there were several averse responses on the part of staff nurses that may be the result of lack of information available. According to the feeling of volunteers themselves their concern in nursing is highly appreciated by most staff nurses. Of course, there is a lot to improve to achieve general satisfaction in this area. The research also includes an interview with a contact person between the two groups involved in the care for patients. The contact person´s view of the cooperation between staff nurses and volunteers is favourable. But there are still some difficulties in introducing the volunteer program into hospitals. The contact person is competent to give advice how to prevent possible misunderstandings between the medical staff and volunteers and mainly how not to discourage devoted volunteers from their service. The results of my research were requested by hospitals in Pelhrimov and Jihlava. They may be also provided to any health care facility interested in introducing the program called Volunteers in hospital into practice. This may help them to get valuable information from health care facilities experienced in volunteering.
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Analysis of the decision-making factors in freight forwarder selection process
Šrámková, Eva ; Novák, Radek (advisor) ; Cempírek, Václav (referee) ; Průša, Bohumil (referee)
The thesis analyses the factors of customer decision-making process by choosing a freight forwarder in the Czech Republic market. While applying factors by other relevant research studies dealing with the decision-making process of customers in non-European countries, the research examines factors characteristic for the Czech customers. Questionnaires and in-depth interviews as research methods are applied. Within the research, a new service quality instrument TARRQUAL was developed. The TARRQUAL was proved on a survey including 250 customers of freight forwarder Kühne+Nagel Czech Republic. As service quality measurement, TARRQUAL is supposed to be applied particularly in logistics business field. The project aims at providing input for empirical research in the field of service quality in container shipping, which is lacking in the Central and East European countries.
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Internal Communication Design applying Microsoft Products
Neuwirth, David ; Ruttkay, Ladislav (referee) ; Šimberová, Iveta (advisor)
The bachelor’s thesis deals with application of internal communication facilitation tools. The theoretical part is focused on the internal communication within a particular company and on the analysis of its current tools. It also introduces Microsoft internal communication facilitation products and selects the most applicable instruments for the above mentioned company. The practical part is devoted to implementation and management of the Microsoft internal communication tools within the company. The final part of the bachelor’s thesis evaluates the effects after applying the internal communication facilitation tools.
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Multimedia communication
Vondra, Zdeněk ; Horný, Stanislav (advisor) ; Skrbek, Jan (referee) ; Jurášková, Olga (referee)
Multimedia is a form of communication and sharing knowledge using synergic effect of parallel connected communication channels. Its main use is in producing communications products and services and in design of user interfaces. Main objective of this dissertation is to develop and create a model of multimedia communication for better understanding of the meaning and the purpose of using multimedia forms in communication process. The model will describe a system of elements and parameters of multimedia communication within the internal and external context. Another objective of this dissertation is to develop multimedia communication methodology that will be used for the design, development and evaluations of concepts of multimedia communication. The methodology will be created by applying the model of multimedia communication into the procedure structure. In theoretical way this dissertation is based on analysis of different definitions and approaches to the multimedia communications topic. This is followed by an analysis of communication theories, concepts of media, multimedia, delivery channels, and communication functions. The theoretical part is followed by the outcomes of the research in practice of four different fields of multimedia use. The knowledge gained is analyzed in the following parts in purpose of creating the model of multimedia communication and the methodology which is derived from the model. The methodology is further validated through case studies and the recommendations for further development are formulated. The model and the methodology of multimedia communication created in this dissertation present complex view on multimedia communication topic that is considered as a useful tool for meeting a specific communication purpose. Dissertation provides mechanics for use and study of multimedia communication and also defines the opportunities for further development of the methodology.
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Communications Intercultural Aspect in Working Environment of a chosen Firm
Jenšovský, Šimon ; Hiršová, Miloslava (advisor) ; Balgová, Dagmar (referee)
The thesis covers cultural differences among employees of a multi-national corporation in relation to communication and task execution. Thesis aims to construct a theoretical framework to map these cultural differences and apply gathered insights in practical research targeting the effect of cultural differences on communication and task execution. Research questionnaire replicates Hofstede's work and also builds on practical application of Hofstede's work by several authors. Research data were gathered via digital questionnaire. Data refinement and evaluation was conducted using frequency description and statistical methods of structure comparison. The thesis provides a set of practical recommendations as a result. These are aimed to help reduce or possibly eliminate negative effects of cultural differences in the workplace.
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Protection against DDoS attacks in the cloud computing
Vavroch, Zdeněk ; Karkošková, Soňa (advisor) ; Jelínek, Ivan (referee)
DDoS Attacks are nowadays huge threat on the internet. Many people and companies are dependent on accessibility of their data, services or applications. And that is what attackers try to abuse. In some cases, site or application that is not working, can make very bad name for the company in public. DDoS attacks are dangerous for people working at home, for corporate networks and mainly for huge clouds. Cloud are often targets of attacks because of how many people are affected by it. This thesis is focused on types of DDoS attacks we know and goal of the thesis is to find best defense solutions, mainly for defending the cloud computing. I will choose and describe the most common methods we know and use. In theoretical part I will describe what is cloud computing and DDoS attacks and what types of DDoS we know. In practical part I will describe the most common and efficient methods of defense.
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