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Ohníček;changes in structure of magazine and in text characteristics between 1950-2001
Semecký, Jiří ; Končelík, Jakub (advisor) ; Wolák, Radim (referee)
The undergraduate thesis entitled "Časopis Ohníček: kvantitativní obsahová analýza vybraných pozornostních prvků 1950-2001" (Ohníček Journal: Content analysis of representation of selected attention-catching features in 1950-2001) deals with representation and role of visual attention-catching features in a children's printed periodical. The thesis describes a brief history and context of publishing the journal and with sensory perception of human organism with stress on visual perception, in connection with the process of attracting inadvertent as well as intentional attention. By means of quantitative content analysis it attempts at capturing the development of extent of representation of selected features with graphic significance in the journal, in particular of headlines and pictorial components, which immediately affect visual perception of the recipient and which are thus endowed with the largest potential to capture inadvertent attention through orienting responses. Such inadvertent attention may subsequently transform into intentional attention on the basis of the level of meeting individual expectations and interests. External form of respective contributions thus assists in awakening interest in their content. The development of the selected attention- capturing features is monitored...
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Studio Najbrt - History and Media Image of Graphic Design Studio
Daňová, Soňa ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
The diploma thesis focuses on the leading Czech graphic studio Najbrt, its history, art work and media image. Its aim is to provide a comprehensive overview of its development from its foundation to the present day, and then to examine the studio's representation in the most read Czech print media through quantitative and qualitative content analysis. In the theoretical part, in addition to a historical summary of Studio Najbrt, the value of visual communication and a brief outline of the history of graphic design are presented. Furthermore, the individual components of a complex visual style, on the preparation and processing of which Studio Najbrt primarily focuses, are described. The theoretical basis for media representation of reality and its effects on the recipient are also presented, approached from a social constructivist perspective. The practical part contains the results of the analysis and presents how the selected media report on Studio Najbrt, what topics are most frequently mentioned in its context and how much space and attention is given to selected aspects of the studio or its works.
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Contemporary art in contemporary school
Hubková, Monika ; Kitzbergerová, Leonora (advisor) ; Fulková, Marie (referee)
This diploma thesis addresses the topic of contemporary art in contemporary school. It deals with the relationship between contemporary art and contemporary school. The theoretical part of the thesis presents ideas and stimuli to think about contemporary art, which are based on people associated in the field of art, art theory and art pedagogy. Furthermore, the thesis pays attention to the relationship of contemporary art to the recipient and Czech education system. In the research part, the thesis focuses on five case studies of art teachers and their approaches to contemporary art in teaching. The next part of the diploma thesis presents a view of the artistic work of two Czech and two foreign contemporary artists. Their works are used in the didactic part for the didactic transformation of the content. Based on it, teaching units for teaching art education at secondary schools are created. Furthermore, this part presents reflections on lessons taught in the form of conceptual analysis. KEYWORDS contemporary art, postmodern society, art education, visual communication, the Framework Educational Programme
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Creating a school curriculum for majoring in art education
Círová, Kateřina ; Kitzbergerová, Leonora (advisor) ; Svatošová, Zuzana (referee)
Title: Výtvarná výchova ve školním vzdělávacím programu pro 2. stupeň základní školy Author: Bc. Kateřina Círová Department: Katedra výtvarné výchovy Supervisor: PhDr. Leonora Kitzbergerová, Ph.D. ABSTRACT The subject of my thesis is the creation of an art education curriculum for the sixth year at the second level of primary school. In the theoretical part of the thesis, I first analyze the concept of art education in terms of its development and changes over time. Then I analyze the concept of the visual field in relation to the structure of the curriculum within the characteristics of Art and Culture for the second level of basic education. I look deeper at creating educational content in relation to specified educational goals. In the last chapter of the theoretical portion, I define the concept of specific teaching methods for teachers of art education. In the practical part of my thesis, I apply the educational content of the field of art education to the program of teaching art education at the second level of primary school with regard to the teacher's conception of art education. In the empirical part, I focus on the reflexive practices of the teacher in the framework of action research. I emphasize the factors that influence the teacher's approach to teaching. I present the...
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Video art and public space
Shcherbak, Viktoriia ; Pfeiffer, Jan (advisor) ; Magidová, Markéta (referee)
The work deals with video art and issues related to the presentation of video art in gallery and non-gallery spaces. The theoretical part defines the basic concepts such as new media, analog and digital video and video art, and then examines the polymorphism of video as a medium influenced and modified by other media. The final section is devoted to spatial forms of video art, such as video performance and video installation, and explores the special aspects of video in three-dimensional space. In the practical part, I carry out a survey (N = 65) of viewers' attitudes to space and video art. Respondents preferred experiencing video art in a dark, "cinema-like" room over other given options (in order of popularity: spatial video installation in a gallery, YouTube and video projection in a public square). The most important characteristics of video art spaces for respondents were: good acoustics, high video resolution projection and affordability of access.In the final section of the practical part, I describe and realize a series of video installations and performances, working with experimental ambient music, video installations and non-gallery spaces. The didactic part of the work summarizes the advantages of using video art in school, specifically in art lessons, and presents a design for a...
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Evolution of visual style of the Prague Metro
Ťopková, Tereza ; Slanec, Jaroslav (advisor) ; Ježková, Tereza (referee)
The aim of the thesis is to describe the development of the Prague metro's appearance and to study the application of a uniform visual style in its current environment. The theoretical section describes the history of the Prague metro and investigates the topic of visual communication and unified visual styles with a focus on information and wayfinding systems applied in public transport environments. The key topic examined in this work is the development of the visual style in Prague's metro from its opening to the present day. Preparatory studies of the metro's information and wayfinding systems and the finally applied systems are both described. This section includes a description of individual visual elements and important information about the authors of these systems, Jiří Rathouský and Rostislav Vaňek. The current visual communication style seen in Prague's metro is also described in this section. Planned and tested variants of new systems are also examined. The empirical section of the thesis investigates the currently applied visual style in Prague's metro. Elements from the graphic manual are described and adherence to a uniform visual style is analysed, including how certain elements have been applied at selected Prague metro stations.
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Visual Reinterpretation of National Identity in the Public Space of Mexico
Haakenstad Koháková, Magdalena ; Halbich, Marek (advisor) ; Opatrný, Josef (referee) ; Mácha, Přemysl (referee)
Visual Reinterpretation of National Identity in the Public Space of Mexico Visual communication in public spaces of Mexico has been significantly shaping collective identity, from pre-Columbian times to nowadays. This PhD thesis analyzes the visual aspect of cultural and religious identity in pre-Columbian and colonial eras, later, the discussion is led through the development of the modern day national identity that followed while concurrently explaining how former structural characteristics were partially maintained. Those phenomena are explored from two vantage points: that of the cultural and political elites and that of the general population. However, these perspectives aren't presented in a sharp opposition, rather, as two conjugating cultural streams that have been continuously negotiating and shaping cultural and national identity in correlation with historical and cultural events, including influence from significant others. Accordingly, the thesis explores the official version of national identity, that is promoted by state power, but also how official identity is received into intimate spaces, the everydayness of the bearers of such identity, its reinterpretation and alternatively, the rejections. Since public art (mural art, popular graphics, graffiti, stencil art and other diverse means of...
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Analysis of the popularly educational broadcast by internet television Stream: Gebrian Vs and its comparison with similar tv shows on the same topic on other tv platforms
Hlaváček, Tomáš ; Lokšík, Martin (advisor) ; Šobr, Michal (referee)
The diploma thesis is devoted to freshly emerging TV shows about architecture and public space on the platforms of the two biggest internet TVs in the Czech Republic: Stream.cz and MALL.TV. The work specifically analyzes the following broadcasts: Gebrian VS, Gebrian: Surprising Buildings, Gebrian: PLUS/MINUS, in terms of their distinctive formats. The main purpose of the thesis is to point out the existence of these programs and to identify the formal and genre aspects that shape their unique form. The important part of the research is carried out by comparing the shows based on the platforms on which they are created and which provide different conditions for production. The following theoretical foundations were used: genre theory, presentation of specific genres related to the examined programs, media convergence and internet TVs and their recent production. The qualitative elements, including the visual communication means, which lead to the recognition of the genre construction of a specific TV show, are examined by combined visual and semiotic analysis. Quantitative elements such as tone and footage are analyzed by content analysis. The research reveals some significant differences in the examined TV shows based on a platform they are made on. These are identified as different approaches to...
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