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Dětští mediální hrdinové
MADAROVÁ, Tereza
This bachelor thesis focuses on children's media heroes. Semi-structured interviews with selected children from ages six to twelve from elementary school in Kardašova Řečice were used for the research. Twenty one children participated in the research were answering questions about favorite heroes, watching TV, reading books or playing computer games. The primary purpose of this thesis was to determine what media heroes children choose, for what reason and where the heroes come from. The secondary purpose are the topics arising from the interviews with children, media consumption by children in general, its possible risk, pertinent regulation by parents and so on.
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Representation of Homosexuality in American Sitcom, as exemplified by Will & Grace and Modern Family
Hofmanová, Zuzana ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
The diploma theses "Representation of Homosexuality in American Sitcom, as exemplified by Will & Grace and Modern Family" examines the portrayal of minority groups on television. Initially vilified as perverts and abominations, homosexual individuals are now seen as complex characters that buck older stigmatization and stereotypes. These changes can be exemplified and documented across different popular genres currently on television. However, a sitcom is a genre defined by specific rules. Thanks to its simple, recognizable formula, a sitcom is easily adaptable abroad. It has the ability to quickly respond to current social issues. It is also defined by a specific relationship with humor which largely consists of generalizations and simplifications. In sitcoms, stereotyping is readily applied to all minority groups, homosexuals being no exception. Considering the recent development in the representation of homosexuality on television, the question is: how does the conversation about homosexuality transfer to the sitcom? Does the change in conversation go hand-in-hand with changing the existing stereotypes that are specific to the genre? How does contemporary context affect the representation of homosexuality in sitcoms? This thesis aims to answer these questions by analyzing two sitcoms: Will &...
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The figure of Judas Iscariot through the prism of the media and the public in the 21st century in the context of state leaving exam and contemporary pop culture
Dostálová, Marie ; Čeňková, Jana (advisor) ; Novotný, David Jan (referee)
The following thesis, The Judas Iscariot figure, as seen by media and the public, in the 21st century in the context of the state graduation exam and contemporary pop culture, deals with the biblical figure who has betrayed Jesus Christ. The apostle, whose name has become a synonym for betrayal, was mentioned in one of the questions of the didactical test regarding Czech language and literature in the state graduation exam in the Czech Republic in 2015. The pupils were supposed to recognize Judas with help of his cognomen and other hints. Many students have complained about this task, saying that it was too difficult, while others have claimed that the question was not related to the subject. The complaint became an issue frequented in all the significant media and heavily discussed in society. The first chapters of the thesis describe the official requirements for the state graduation exam and the study plans for secondary schools, where the Bible is listed. The following chapters highlight and discuss the media coverage of the affair in the printed and online media, as well as in the radio and TV stations. Additionally, the student's opinions about the issue are mentioned, together with the jokes related to the topic, reactions of the experts and internet users commenting the topic under the internet...
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Adolescents' Perception of TV Show Product Placement
Mrázová, Markéta ; Strielkowski, Wadim (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of this thesis is to describe the attitude of Czech adolescent toward product placement (PP), a form of marketing communication in TV series. Having said that, the thesis describes the term "product placement", its definition, history, development as well as its various formats. Apart from that, product placement's efficiency, legislative regulation and its meaning in marketing communication are taken into consideration. Besides, the thesis also defines the interactions between adolescents and commercials, and it refers to adolescents as a specific target group within marketing environment. The empiric model of product placement, based on adolescents' answers, describes the attitude of 507 respondents towards this marketing technique. The examination shows how Czech adolescents perceive TV series' product placement and whether they notice this technique in the chosen media format, and if the commercial message has an impact on the target group. Based on the analysis of all answers, a recommendation of product placement for Czech market will be set. On top of that, this recommendation includes an empiric model of product placement and a SWOT analysis to summarize strengths, weaknesses, opportunities and threats of this communication. The research, analyses and suggestions are the biggest...
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The development of teen drama since 1990s. On the example of TV series Beverly Hills 90210 and Gossip girl.
Sochneva, Anastasia ; Reifová, Irena (advisor) ; Šmejkalová, Jiřina (referee)
Diploma thesis "The development of teen drama since 1990s. On the example of TV series Beverly Hills 90210 and Gossip girl." is thematic and narrative analysis of two American teen drama television series, Beverly Hills 90210 and Gossip girl. Teen drama genre has been developing for more than twenty years and the aim of my research is to compare the display of the youth in teen drama since the early 1990s until present. In the theoretical part of my work I present a sociological and culturological basis for study of youth and adolescence, as well as classification of serial production within television studies and description of its impact on development of teen drama. The empirical part includes qualitative theme analysis of each of the series and narrative analysis of characters.
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Presentation of chosen tv series from period of normalization in magazines czechoslovak television and television
Vlček, Matěj ; Bednařík, Petr (advisor) ; Šírová, Tereza (referee)
This thesis examines how two magazines from normalization era (Czechoslovak television and Television) wrote about three chosen TV Series (The Thirty Adventures of Major Zeman, Good Water and Gottwald) when they were launched on the screen. Not only noticing topical and genre range of the texts, thesis also judges degree of propaganda in unusual journalistic environment (state press writes about state television). Thesis notes viewers'opinions apart from official texts. They were also published on magazines. Last but not least, thesis compares media environment of those days with temporary one. It notes details from normalization that are not supposed to work today. Theoretical and historical view on Czechoslovak television's operation during normalization goes before concrete research. A lot of media literature is used. Thesis confronts opinions of censored press in normalization with more objective state. This is applied both on evaluations or describing of series and on writing about real historical events. Therefore, two series that describes historiy from communist point of view were chosen - The Thirty Adventures of Major Zeman and Gottwald.
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Educational value of popular tv shows in 21th.century
Kořenář, Patrik ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
Bachelor's thesis "Educational value of popular TV shows in 21st century" describes three popular TV shows and analyses their educational value. First part focuses on intentional and unintentional educational TV shows in past and present and analyses the differences between documantary and fictional TV series. Second part analyses information, that are beeing presentated in described TV shows, their factional validity and educational value seen both from the view of the audience and the creators of the shows. Third part proposes use of the single TV shows in formal and informal educational process based on both new and existing models.
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Use of "Friends" series in teaching English on B2 level
Kohútová, Lenka ; Žďárek, Karel (advisor) ; Dvořák, Bohuslav (referee)
This thesis deals with the possibilities of using television series `Friends' in teaching English on B2 level to further linguistic and communicative competences of the students. The purpose of this thesis was to find out, whether a systematic use of the series, as a motivation to the students, for sparking a discussion or conversation among them or as means of immersion in the language and acquisition of the language, would be possible in a high school English teaching environment for a prolonged period of time. The thesis also debates the advantages and disadvantages of using series, compared to the advantages and disadvantages of using different multimedia. The thesis contains a list of activities that have been used during the testing of the series and several ideas on their modification.
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The relationship between a computer game and its audiovisual pattern
Šírová, Tereza ; Šlerka, Josef (advisor) ; Šisler, Vít (referee)
Diploma thesis The Relationship between the Computer Game and its Audiovisual Pattern deals with the similarities and differences between the computer games and audiovisual works. The thesis presents some theories reflecting different points of view to the influence and blending of these media forms. Those theories are the base for a suggestion of typology of games and movies adaptations that were made according to a pattern. In each of three suggested categories, there are mentioned some particular examples of computer games that were inspired by movie or series and also examples of movies that were inspired by computer game. The final chapter is a case study which compares the computer game Lost: Via Domus to its audiovisual pattern - series Lost.
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