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Front Pages of Reflex Magazine and Construction of Hyperreality
Krutilek, Ondřej ; Podzimek, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
According the research there were noticed few interesting elements of simulacra "comportment" and about the nature of hyperreality itself. First of all there was described, that the nature of hyperreality is very different compared to realities of lower levels. Hyperreality is a semantic space which is filled with simulacra. Those simulacra are holding very strong meaning, which is technically one of the basic elements of their nature. At the other hand not every meaning did pass to the hyperreal stadium. It means that in the end hyperreality suffers the lack of meanings. Its spectre of meanings is simply very limited. Although simulacrum holds a very strong meaning, it can disappear. In this paper there were described two ways, how it can happen. Both ways are directly connected with interest of audience, which mean in this case the interest of public. Simulacra can simply disappear when the audience forget them because of change of the cultural rules. The other way is a kind of simulacra duel. Against older simulacrum is putted a new one. If audience because of any reason decide, that the new simulacrum fits better to their needs, that the old one, the old one disappears. It was described, that there is wide spectre of objects which are able to pass through simulation and become simulacrum. In the...
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Czech contemporary architecture in czech print media
Zahrádková, Nikola ; Sládková, Hana (advisor) ; Lebedová, Veronika (referee)
The bachelor thesis "Media reflexion czech contemporary architecture in czech periodical" deals with research media representation contemporary czech architecture in daily newspapers Pravo, Lidove noviny and periodical Reflex in the period from 1st January to 31st December 2012 and 2016. The theoretical part of this thesis explains media concepts, describes concept of representation and stereotype represantion. Next part of this thesis deals with subject of contemporary architecture, focus on status of architecture in society and also on the relationship of architecture and media. In partical part, first, I Introduce to the metod of quantitative content analysis, then I explain the procedure of reaserch. Then I presents the results of the reaserch and their interpretation. The evaluation of reaserch data I reply reaserch questions and partly disclaims the hypothesis. Czech contemporary architecture in newspapers and periodical is found mostly in Home News and supplements. We can say, that the representation of this subject in media is created in stereotypical framework. The range and the genre of articles depend of the place in structure of media. The thematic agenda of czech contemporary architecture is really various and diffused. The subject of reaserch is associated with family houses and with...
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Advertising within weekly publications in times of the economic crisis 2007-2011
Tůmová, Michala ; Vlasák, Zbyněk (advisor) ; Zápotocký, Jan (referee)
This bachelor thesis Advertising within weekly publications in times of the economic crisis 2007-2011 uses quantitative content method to figure out frequency of advertisement placed by economic subjects in weekly magazines Respekt, Reflex and Týden. Time range was set from June 2007 to June 2011. The goal of this thesis is to ascertain behavior of these economic subjects before the crisis, in it's early period until the half of it. Theoretical part brings the explanation of the cause of the financial crisis, explains relations between advertisement and media, describes the evolution of chosen periodicals and introduces readers to used research method. Empirical part presents and illustrates obtained data which leads to conclusions. The appraisal of the study helped to make clear conclusions that proves the impact of financial crisis on economical subjects.
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Differences in use of social networking sites (Facebook, Twitter) by magazines Respekt and Reflex
Víchová, Lucie ; Hájek, Roman (advisor) ; Láb, Filip (referee)
The phenomenon of social networking sites certainly influences the way traditional media functions. It has become imparative for any periodical to also have a Facebook page or a Twitter account. This bachelor thesis addresses the differences in use of social networking sites Facebook and Twitter in the newsrooms of two leading Czech weekly magazines - Respekt and Reflex. In the theoretical section, there are described positives and negatives of the current role of social networking sites in journalism. This part also contains characterisation of the process of adaptation to new trends in the field of online journalism. Moreover, it puts great emphasis on building of reader's community and also on a phenomenon of so-called brand journalism. The theoretical section also closely introduces social networking sites used by newsrooms of researched weekly magazines. The practical part consists of the author's own research analyzing Respekt and Reflex's posts on Facebook pages and Twitter accounts. These posts were gathered during one month, specifically during October 2016. Findings of the research are developed into complexly described graphs followed by general comparison of usage of social networking sites by mentioned weekly magazines.
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Semiotic analysis of comics in contemporary Czech social magazines in the years 2000-2015
Dorňáková, Anna ; Průchová, Andrea (advisor) ; Šoltys, Otakar (referee)
This thesis deals with comics in the Czech news and cultural magazines after the year 2000. A new generation of comic creators emerged after the year 2000, so called Generation zero. These new creators are different from the older authors - especially from authors of Generation 89 - in many aspects. Using a semiotic analysis this thesis focuses on comics in contemporary periodicals: it attempts to uncover how various comics exist in news magazines (which are intended for a broad scale audience) and to what extent these comics match with the profile of the magazine. Additionally, in order to see a potential difference in results, cultural periodicals were also thoroughly analyzed. Included in the analyzed material are news magazines such as Reflex and Respekt and cultural periodicals like Art+Antiques and A2. In addition, it focuses on theoretical discussions regarding a proper definition of the word comic and on the relationship between linguistic and visual levels of comics because this relationship is essential in this form. Finally, the means of visual language in comics and the history of the Czech comics are discussed in the theoretical section as well.
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Visual political satire in the Czech media
Zamouřilová, Klára ; Lábová, Alena (advisor) ; Klimeš, David (referee)
Thesis called Visual political satire in the Czech media shows different types of visual satire which appeared in Czech media during its history and places them in historical context. It examines the political satire in detail from the fifties of the twentieth century, when the communist regime in Czechoslovakia was established. But the largest space is dedicated to the digital age. It describes technological changes which influenced birth of a new kind of satire, photomontage. Thesis focuses on declared photomontage. At first, it shows montages that appear in traditional media and then it proceeds to the internet. Presently, the content of web pages with media theme is created by amateurs as well. Thesis focuses on the production of one such amateur who takes part in the online citizen journalism, Teo Adamy. He comments politics through his montages. By the analysis of his photomontages, we find out in which topics the author is interested and how he processes them. Thesis closely analyzes the category Celebrity/Poblitici and looks for motives that repeat in his images. The final output is comprehensive preview to author's creation.
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The media stereotyping of Czechs in the case of the National library
Kára, Jan ; Hronová, Tereza (advisor) ; Dvořák, Tomáš (referee)
My bachelor thesis "Media stereotyping of the Czechs in the case of the National Library" explores stereotypes of Czech national identity / Czechness in the contents of Czech printed media. The media chosen are the weekly magazines Respekt and Reflex . The examined period is from 2nd March 2007 to 2nd June 2007, which means three months after the announcement of the winner of international architectural competition for the new National Library building at Letna. Qualitative content analysis method is used to define stereotypes based on the material examined. It is conceived as an interpretation of a media text. The analysis studies and interprets references found to the Czechs / the nation /the society. It examines what identity and character the chosen titles assign to the Czech nation. After that, the thesis examines the similarities and differences between the two titles. The research part is preceded by a theoretical part and a methodological part. The theoretical part explains the concepts of national identity and national character and stereotyping and describes the affair of the National Library from the point of view describing the historical problems of its premises, the course of the architectural competition and the final form of the design by Jan Kaplický. The methodological part describes the...
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Milos Zeman's first year as a president through the eyes of selected Czech weeklies
Havlová, Laura ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
The direct presidential election in the Czech Republic brought not only changes to the law, but also a new style of electoral campaigns and overall new view on the presidential function. Long before the election, the professional public as well as considerable part of the laic public were divided between its supporters and opponents. When Miloš Zeman was elected president, these opinions even sharpened, because he is a very strong personality reviving people's emotions. This bachelor's thesis aims to find out, whether the direct election and the personality of the president elected affect also media contents. Four Czech weeklies, Instinkt, Reflex, Respekt and Týden were chosen for the research. This thesis tracks the first year of Miloš Zeman in his presidential function. Moreover it traces the first presidential year of Václav Klaus, who held this position before Zeman, but was not elected in the direct election, and compares the media outputs. Compared is the number of the articles, their length, topic, emotional overtones, visual accompaniment, authors of the texts and also front pages where the presidents appeared. To provide complete information and broader context, there is also both personal and professional background of Miloš Zeman stated in the thesis and an introduction to the...
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The media image of danish director lars von trier in contrast to popular and professional magazine
Šára, Filip ; Novotný, David Jan (advisor) ; Štoll, Martin (referee)
The topic of the bachelor thesis is "Media Image of The Danish Director Lars von Trier in Contrast of A Professional and A Popular Magazine." Media image is a very broad term that deserves a more detailed explanation. It contains several aspects of the media as well as cultural and social areas: a construction of the text, a way of how to work with information, services for the readers, the elements of art journalism or the principles of the proper use of the Czech language. Last but not least, objectivity, the semiotic semantic encoding of texts, the policy of selected printed periodicals and ultimately, the personal and the professional life of the films' creator including his works. The thesis represents the controversial filmmaker Lars von Trier in the context of his work and personality. Emphasis is placed on journalistic work at the weekly periodical Reflex and the quarterly magazine Film and Time (Film a doba). Selection is not random - its purpose is to highlight the diversity of styles of the popular and specialised periodicals, as indicated by the term "contrast" in the title of the bachelor thesis. Analysis of individual materials, mentioning von Trier (and consequent approaches) is the core of the thesis. My goal is to summarize the results of reporting about the director and the...
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