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European nations in the Asterix series
Kozoňová, Zuzana ; Kepartová, Jana (advisor) ; Skopek, Robert (referee)
The aim of the thesis is to confront predominantly Celtic nations depicted in the comic series about Aste rix by René Goscinny and Albert Uderz with information derived from literary as well as archaeological sources and consequently to describe current stereotypes and political and social events appearing in the series. Since its origin, Asterix series has become a world phenomenon with readers across both the social and age spectrum. Numerous allusions to the recent past, which the authors decided to humorously comment on through their cartoon characters, can be found in the series. However, each of the stories takes place in the historical background of the times around the year 50 BC, and it seems interesting to observe to what extent Uderzo and Goscinny stick to the sources and when their fantasy takes over. Keywords: Asterix, René Goscinny, Albert Uderzo, phenomenon, Celtic nations, ancient times, the Gauls, the Belgae, the Picts, the present nations, international
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Rehabilitation of the sensuous world from the environmental perspective of David Abram.
Slovák, Ľuboš ; Daněk, Tomáš (advisor) ; Jaroš, Filip (referee)
This thesis is an attempt to reflect on the theme of phenomena and sensuous world in the context of environmentalism. It deals with the condemnation of phenomena in the modern era science and especially in the contemporary neo-Darwinian biology, and with various attempts at rehabilitation of sensory perception as a relevant way of relating to the world in biology (Adolf Portmann, Hans Driesch) and philosophy (phenomenology, particularly Maurice Merleau-Ponty). The main subject of the thesis is the eco- phenomenology of David Abram and a comparison of his approach with the one held by contemporary biology. Based on this comparison it is argued in what manner may the thoughts of David Abram, and the effort to rehabilitate phenomena in general, be of benefit to the environmental discourse, particularly in terms of forming an original epistemology and ontology and concerning the ethical motivations. KEYWORDS: Abram, phenomenon, environmentalism, neo-Darwinism, phenomenology, eco-phenomenology
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The podcast phenomenon and its importance in today 's
Koucká, Anna ; Jirků, Jan (advisor) ; Skalický, Matěj (referee)
This bachelor thesis is devoted to podcasting, which is one of the latest phenomena that occured in the traditional media and also in our society. It describes the origins, the development and the characteristics of this phenomenon and it also focuses on the motivation of the listeners and the producers. The research part is focused on the point of view which the professional or independent authors and owners of the podcasts studios have on the importance of podcasts in the media, content monetization or current state of Czech podcasts industry. As a part of this research, I interviewed seventeen podcasters or professionals in this area. Last but not least, the research part includes a survey which explores the age and demographic structure of podcast listeners and also their habits and opinions about podcasting. In the end, the thesis foreshadows the possible future of podcasting and also points out the opinions, which the respective producers have on podcasts.
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The Position od Graffiti in Czech Art After 1989
ZRNA, Adam
The senior thesis comprises a theoretical and a practical part. The theoretical part deals with the artistic expression of graffiti in Czechia after the year 1989 and its connection with the official Czech art. It describes graffiti as such and talks shortly about the roots of this phenomenon; both its birth in the US and its later spread across the Czech Republic. It mentions crucial moments in the development of graffiti and their reflections in the expression itself. It introduces the most important artistic personalities who were inspired by graffiti in their later work and thereby shifted significantly the position of graffiti in Czech art. The practical part contains the creation of a model of a statue inspired by graffiti together with its suggested placement in public space.
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Veganism as a phenomenon in the perspective of marketing communication
Bártová, Tereza ; Rosenfeldová, Jana (advisor) ; Schneiderová, Soňa (referee)
This bachelor thesis is trying to look into the relation between non-vegan consumers and companies, which have the vegan products in their portfolios. A next thing mentioned in this work is the most common used motivators which lead the non-vegan consumers to buy vegan products. Thesis is also trying to find out what is the opinion of the consumers to the present communication of the vegan brands and what should bet he way to improve this communication. In the first part there is a theoretical basis of this work, including the primary terms of veganism and marketing. There is also a brief analysis of the present online communcation and of the PR activities of the chosen vegan brands, which are functioning on the czech market. The second part is the practical one. It includes the research and the analysis of an obtained data, which were acquired by the semi-structured interviews with 7 respondents.
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The TV show Prostřeno as a mirrof of social and political phenomenons in czech society
Karták, Vít ; Štoll, Martin (advisor) ; Soukup, Martin (referee)
Prostřeno! show became a phenomenon amongst Czech television programmes. It is broadcasted daily and usually it is watched by hundreds of thousands of viewers. This culinary show should be apolitical and should focus solely on cooking and table manners. However, this is not the case and the show is corrupted by topics currently resonating in the Czech society. In a fact, these topics are usually connected with stereotypes and prejudices towards minority cultures and together with dramaturgical interventions they cause conflicts among show participants and also have impact on viewers of this show. This thesis aims to capture previously mentioned stereotypes in context of three examined topics (homosexuality, Roma ethnicity and Muslim culture), those have been significant themes in Czech society since 2015. The thesis is aiming to present a relevant view on if and eventually how are these stereotypes, prejudices and stances presented in the Prostřeno! show. Taking high viewership of this show into account, it might be assumed that the show itself is taking part on creating of stances, stereotypes or prejudices, which are present in the Czech society.
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