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Best Practices of strategic communication of czech companies with focus on websites and brand communication
Jančarová, Tereza ; Klabíková Rábová, Tereza (advisor) ; Koudelková, Petra (referee)
This thesis deals with strategic communication of czech companies and their brands on websites and with formulation of best practices for this field of strategic communication. In the Czech Republic, there is a lack of research covering this issue as well as best practices principles for communication of companies on the web. This thesis aims to: create an aggregate of theoretical knowledge about the selected topic of strategic communication; describe how czech companies communicate of their websites; and form best practices for strategic communication of companies and brands on websites. The theoretical section is focused on defining and describing key concepts and creating a base of knowledge for the research. In the methodological section the research questions are set and research methods are characterized - content analysis and interviews with experts in the field. A Model of Thematic Spheres was created for the quantitative content analysis. The hypothesis anticipates that an overall majority of selected companies does not communicate it's goals, visions or missions on websites. The results show that the overall majority of companies does not communicate the strategic communication elements which confirms the hypothesis. It has also been found that there are recurrent topics in the...
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The Evolution of Civilian Protection in UN Peace Missions
Šillerová, Anna ; Pulgret, Miroslav (advisor) ; Makariusová, Radana (referee)
Diploma thesis examines the evolution of the protection of civilians in UN peacekeeping operations. To approach the topic comprehensively, the theoretical part covers the history of the protection of civilians and its normative framework, as well as the conceptualization of UN peacekeeping operations. The main objective of the thesis is to analyze the changes in the approach to the protection of civilians across three generations of UN peacekeeping operations and to identify the key moments of this evolution. It also traces the role of failures in UN peacekeeping operations, the reasons for these failures, and their impact on the mandates of subsequent missions. Mapping the evolution of the protection of civilians relies on the analysis of resolutions and other UN documents, as well as three case studies of key peacekeeping operations: ONUC in Congo, UPROFOR in Bosnia- Herzegovina, and UNAMID in Darfur, Sudan. Missions with a mandate to protect civilians, as a new phenomenon of third-generation peace operations, are also analyzed. Prevailing trends and possible limitations of these mandates are also discussed.
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Vision of the selected nursery schools in Prague 8
Foučková, Ctirada ; Trojanová, Irena (advisor) ; Svoboda, Petr (referee)
My final work deals with the concept of the vision from the point of view of general management and also the environment of nursery schools. It mentions the influence of political and social changes in the second half of the 90s of the 20th century and it projects their impacts into school environment, particularly into the area of nursery schools. The pieces of information about strategic planning and management, the concepts of mission and philosophy, SWOT and STEP analyses are enclosed in the work too. The work quotes the definitions of the concept of the vision, it searches for the forms by which the vision can be expressed. It takes into account the signs and the characteristics of the formulations, it defines the priority signs. It gathers the visions of the selected nursery schools from one region and it explores the individual statements from the point of view of their content, range, authorship, duration, way of communication and also the nature of the realized modifications. It compares the pieces of information acquired from the interviews with the headmistresses of the nursery schools with the pieces of information resulting from the questionnaires destined for the other employees of the schools. KEYWORDS: Vision, mission, strategy, SWOT and STEP analyses, nursery school.
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Visualization Tool for a Drone Pilot in Microsoft HoloLens 2
Václavík, Marek ; Kapinus, Michal (referee) ; Bambušek, Daniel (advisor)
Controlling a drone can feel like a difficult task. Numerous different usage possibilities, together with increasing interest there is even bigger need for advanced tools that allow user to control these robots. In many sectors, auto-pilot programs are used that provide a bit of automatization for repetitive tasks. However, there are many situations that require manual approach of the pilot. Such person needs constant live information about the drone, its position, and surroundings. Due to these dependencies, the pilot requires reliable tool that would allow him to control the drone. Widely used application use screen to display such information. Pilot is then forced to switch between multiple contexts and must compromise his concentration. The aim of this bachelor thesis is to explore the existing possibility of such application in augmented reality. The goal is to create an environment which would lighten the task of controlling the drone for the pilot. As the device that allows the user to work with augmented reality, this thesis introduces Microsoft Hololens 2. These glasses can display information through the developed application which is needed for controlling a drone. Needed information are displayed directly in real-time while the pilot is also aware of many other data used for completing the tasks. The aim is to reduce the disorientation of the pilot.
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Space Missions to Mercury
Novák, Jakub ; Šťastná, Dagmar (referee) ; Froehling, Kenneth (advisor)
Cílem této práce je se seznámit s předešlými i současnými vesmírnými misemi na planetu Merkur, a to konkrétně na předchozí misi NASA Messenger a současnou společnou misi ESA a JAXA, BepiColombo. Tato práce popisuje cíle a dosavadní výsledky, dále se zaměřuje na použité vědecké technologie, včetně detailního popisu vědeckých instrumentů a výzkumu návrhu konstrukce obou sond.
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Culture and climate of selected universities
Topková, Petra ; Šafránková, Jana Marie (advisor) ; Paulovčáková, Lucie (referee)
This thesis was focused on culture and climate of selected public universities in the Czech Republic in the form stated in strategic materials. The goal was to analyse and compare key aspects of strategic materials of selected universities that influence their culture and climate. Selected strategic materials included vision, mission, values, long-term intent of the university and educational faculty, annual activity report and code of ethics. The sample consisted of eight universities whose part was an educational faculty. The method of quantitative content analysis was selected for the analysis of the documents. There were six priority areas identified through the analysis of the documents of the Ministry of Education and key words related to these priority areas. The analysis of university documents showed that organizational culture and climate are not much explicitly covered in their strategic documents, the most frequently emerging feature of organizational culture were values, therefore mainly aspects determining culture and climate were tracked. The main focus of university strategic documents were the following three areas: quality, international aspect and research. Although universities shared a common ground stated by the Ministry of Education there was considerable diversity among...
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The role and purpose of a Czech Army nurse during a military operation
KIRJEJEVOVÁ, Dominika
The topic of this bachelor's dissertation is "The role and purpose of a Czech Army nurse during a military operation". The dissertation consists of a theoretical part and a research part. The theoretical part concentrates on the history of wartime nursing and eminent personalities at first. It then brings some information about the Army of the Czech Republic itself and takes a closer look on its medical services in field conditions. Not least the dissertation concentrates on introducing the military nurse, the current missions and it also mentions transcultural nursing and military psychology. The research part was processed using a qualitative research form. The goal was to establish the role and mission of an Army of the Czech Republic's military nurse on a mission. There were set research questions as follows: 1. What is the role of an Army of the Czech Republic's military nurse on a mission? 2. What is the purpose of an Army of the Czech Republic's military nurse on a mission? 3. What are the positive aspects of work of an Army of the Czech Republic's military nurse on a mission? 4. What are the negative aspects of work of an Army of the Czech Republic's military nurse on a mission? The data were collected using half structured interviews, which were held with military nurses on a mission. The research complex is made of nine probands, choice of which was intentional and was put into practise using a snowball method. The research was carried out in February and March 2018 and was finished in time of theoretical satisfaction. Interview topics were: the role of a military nurse on a mission, the purpose of a military nurse on a mission, positive aspects of work on a mission, negative aspects of work on a mission. Altogether there were processed four main categories, from which develop under categories and from them consequently reflecting codes. With regard to military healthcare, which is a specific field, is this dissertation contributing by bringing closer a problematic topic and its results provide a view on care in field conditions. Output of this dissertation is an article destined for Military Medical Science Letters as for general public, so for professionals.
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The Image of the Apostle Peter in the Work of the Evangelist Luke
Suroviak, Jaroslav ; Ryšková, Mireia (advisor) ; Brož, Jaroslav (referee)
The Image of the Apostle Peter in the Work of the Evangelist Luke. This thesis focuses on examining the character of the leader of the group Twelve in the work of Luke the Evangelist. Introduction outlines the baseline of the entire treatise. The first part of the chapter presents information on the author of two New Testament writings himself, followed by an indication of the circumstances under which the work was shaped. Afterwards the views of experts are presented on the possible sources from which the author composed and edited the final text. This part ends in effort to determine the expected place and time of origin of the whole work. The second part of the first chapter informs on the theology of Luke's writings. This part contains discussion of the authors' intentions and theological accents with regard to the first of the apostles. Due to more complex view there is also mentioned a statistical survey of the character Peter the Apostle in episodes of different New Testament books. The second chapter forms the backbone of the work, and again in two subsections presents information obtained by studying the available literature on all periscopes in Luke's diptych in which the leader of the Apostles emerges as one of the main characters. The first part relates to the stories enrolled in the...
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Vision of the selected nursery schools in Prague 8
Foučková, Ctirada ; Trojanová, Irena (advisor) ; Svoboda, Petr (referee)
My final work deals with the concept of the vision from the point of view of general management and also the environment of nursery schools. It mentions the influence of political and social changes in the second half of the 90s of the 20th century and it projects their impacts into school environment, particularly into the area of nursery schools. The pieces of information about strategic planning and management, the concepts of mission and philosophy, SWOT and STEP analyses are enclosed in the work too. The work quotes the definitions of the concept of the vision, it searches for the forms by which the vision can be expressed. It takes into account the signs and the characteristics of the formulations, it defines the priority signs. It gathers the visions of the selected nursery schools from one region and it explores the individual statements from the point of view of their content, range, authorship, duration, way of communication and also the nature of the realized modifications. It compares the pieces of information acquired from the interviews with the headmistresses of the nursery schools with the pieces of information resulting from the questionnaires destined for the other employees of the schools. KEYWORDS: Vision, mission, strategy, SWOT and STEP analyses, nursery school.
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