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Marketing Strategy of ZDT spol. s r.o.
Pikula, Michal ; Pořízek, Petr (referee) ; Chlebovský, Vít (advisor)
This Diploma Thesis deals with problems of marketing strategy proposal for the company ZDT spol. s.r.o. – Agriculture and transport machinery Ltd. A marketing strategy proposal based on theoretical knowledge, analysis of the company’s current condition and questionnaire survey is introduced. This proposal should lead to strengthening our position on domestic market, gaining new market outlet and as a result of this to higher sales and profits.
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Company Marketing Strategy
Macková, Monika ; Přikryl, Pavel (referee) ; Schüller, David (advisor)
The bachelor’s thesis focuses on the marketing strategy for Confectionery, café U Anděla, which is situated in Strážnice. In the introductory chapter of the theoretical part, several terms related to marketing are defined. In the second part, I analysed the current situation in the confectionery and carried out research into the expectations of customers by using a questionnaire. From the results, I suggested improvements in the sectors that turned out to be insufficient.
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Proposal of Marketing Mix
Mančíková, Jana ; Bačíková, Hana (referee) ; Novák, Petr (advisor)
The bachelor thesis focuses on analysis of marketing mix of the shop which applies to a sphere of local farm and healthy food. The thesis consists of theoretical terminology and proposals in order to improve the current situation which follows from the research of the current issues.
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Marketing Strategy of the Nano Snowboards Brand
Vintrová, Zuzana ; Asfourová, Nataly (referee) ; Chlebovský, Vít (advisor)
The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
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Marketing processes in the building industry
Kaláb, Jiří ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The subject of the Bachelor thesis "marketing processes in the construction industry" is the specification of the individual marketing processes in the field of construction and use them to solve a major weakness in concrete construction company and come up with proposals that would enhance its effectiveness in business.
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Analysis of environment of the company
Junková, Šarlota ; Dvořáček, Jiří (advisor) ; Krause, Josef (referee)
The thesis analyses environment of the company Vinotéka U Mouřenína, which carries on the import, selling and serving wine, cognac and delicates from the Czech Republic, France and Italy. The thesis is divided into two parts, the first one is theoretical and the second one is practical. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. At last SWOT analysis is used for analysing internal and external environment of the company. The main purpose of this thesis is to describe the main factors affecting the company.
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