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Language Humour in Advertising
Čimingová, Radka ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
Title: The Language Humour in Andvertising Author: Radka Čimingová Department: Department of czech language and literature Supervisor: PhDr. Radka Holanová, Ph.D. Abstract: The presented work deals with linguistic analysis of means that frame humour in printed advertising. The analysis of the language humour is based on a selected advertising sample. This sample was used to identify, classify and specify individual linguistic means in more detail. Humour is interpreted as a play on words that is built around updating, change, intentional breaking of established rules, incongruity and around the relationship between language and extralinguistic reality. This play resulting in a comic tone of the advertisement concerns meaning as well as graphic form of individual linguistic means, usage of different varieties of lexis, intertextual connection and the relationship between words and pictures. The work covers all these aspects of the linguistic play on words as well as describes the theoretical context in which the play takes place and specifies the basic terms connected to the subject of the thesis, i.e. advertising and humour. Keywords: Advertising, Humour, Language
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New internet humours
Tomášová, Lucia ; Švelch, Jaroslav (advisor) ; Kruml, Milan (referee)
Subject of this thesis is a phenomenon of a new digital world - internet memes. These are concept spreading from one user to another through new media. As a source of memes serves for this work the club New Internet Humours from discussion forum nyx, we introduce on a few selected examples the main differencies between memes and traditional approach to humour, perhaps even to communication in general.
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Boundaries of Humour
Holada, Matouš ; Paulíček, Miroslav (advisor) ; Chylíková, Johana (referee)
This paper examines the phenomenon of controversial humor on the social networking site Facebook. Here there exist several entertainment pages, dedicated to the purpose of publishing and sharing comic material; most notably jokes in the form of humorous images. Sometimes, some of these jokes become a source of conflicts and a target of criticism by certain Facebook users, who consider them unacceptable. The present study therefore aims at examining the characteristics of these jokes, to help shed light on what is today considered inappropriate in the sphere of humor. For this purpose, an analysis of jokes and comments on them, left by their readers, was conducted on several Facebook pages. This research revealed the fact that jokes about current, medially covered disasters where the biggest source of controversies. Further inquiries into their nature then showed that aversion to this type of humor cannot be explained by applying superiority theory (contrary to certain other types of humor; for example ethnic or sexist jokes). The source of conflicts about disaster jokes is therefore seen in the clash of disparate views, held by Facebook users about the nature of norms, governing what is and what isn't acceptable to joke about. The conclusion to this paper then suggests possible directions for...
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Literary-didactic potential of "České nebe"
Jiskrová, Zuzana ; Peterka, Josef (advisor) ; Klumparová, Štěpánka (referee)
This thesis directly continues my bachelor thesis titled "What and Why do we laugh with Jára Cimrman at". The first, theoretical part, sums up the observation of the poetics of the plays of Jára Cimrman Theatre and subsequently proves them through interpretation of the last play of Smoljak & Svěrák called "České nebe". The first two chapters provide the theoretical base of knowledge for the four-hour-long lesson based on "České nebe" itself. Both these chapters mainly focus on the used humour and the character of Jára Cimrman, the Czech national genius, but also on related topics such as mystification, space-time, Czechness and composition. The second part of the thesis is then the main one which brings the theory into practice. "České nebe" as a play offers an enormous didactic potential which can be used to verify and deepen one's literacy. The didactic part includes a complex preparation for four lessons, for which it provides a basic introduction of Jára Cimrman Theatre and a summary of comedy techniques used by this theatre, which have a strong emphasis on parody. Mainly, though, it provides a brief insight into the opinions, values and the culturally-historical knowledge of a today's adolescent. The students had a chance to elect their own Czech heaven committee in their class and, by doing...
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Humour during the French classes
Hanzlíková, Dana ; Klinka, Tomáš (advisor) ; Machleidtová, Silva (referee)
anglicky : Title of the thesis : Humour during the French classes Keywords : Comic, irony, humour, laughter, Henri Bergson, Louis Cazamian, gelotology, gélothérapie, sense of humour, French as a foreign language, school class, word play, joke, riddle, tongue twister, didactical sheet. Abstract : The thesis aims to provide a comprehensive description of possible use of humour in teaching the French language. In the theoretical section, it defines humour as a form of comic, deals with the influence of humour and laughter on health and describes the advantages and difficulties of integrating humour into school teaching. In the practical part, it analyses the humour in French textbooks, proposes a typology of humour in teaching materials and presents finally didactical sheets to teach French at all language levels. These exercises and activities are dedicated to all speech and language skills. They are focused on different themes to captivate the target age category and meet the requirements to be fun for students. The thesis should become aid and inspiration for those teachers, who decide to incorporate humour and laughter in the teaching of French.
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Selected problems of the czech media and journalistic profession on the exemple of the intrusion of fictitious events and news satire into official news
Seidlová, Tereza ; Škodová, Markéta (advisor) ; Bednařík, Petr (referee)
This diploma thesis focuses on the problematic aspects of the journalistic profession nowadays, namely on the example of the penetration of the mystifying jokes to the mainstream media. In three specific cases where the authors of the mystifying pranks managed to penetrate the media, the work illustrates the most common mistakes journalists can make and focuses on trends, which stand for these tendencies. Part of this work is the analysis of the mystifying contents that appeared on jokes websites, on Facebook or in the context of interpersonal communication, and subsequent analysis of the media in which these mystifying reports appeared in the form of the real events. The interviews with both stakeholders - authors of the hoax contents and media representatives - will subsequently serve for the illustration of the overall issue and the final conclusion.
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Journalistic approaches in political-satirical TV shows in the USA
Typovský, František ; Moravec, Václav (advisor) ; Jakubisko, Jorik (referee)
1 Abstract This thesis aims to examine the journalistic approaches in three American political satire television shows - The Daily Show, Last Week Tonight and The Late Show. The author searches the common features of the three examined shows, tries to characterize them, and place them into the media context of the United States of America. The author describes to the reader how these shows, through political satire, combine opinion journalism, investigative journalism and humour. Because this thesis deals with American shows, it mostly uses foreign professional literature. This work has two large parts - theoretical and practical. In the theoretical passage, the author tries to define satire as a genre, mentions its use in politics and the relationship satire plays between journalism and humour. The theoretical part continues with the description of the particular journalistic approaches used in these shows and contains the explanation of the position of the examined shows in regards to the approaches these shows use bordering between investigative journalism and comedic humour. In the practical part the examined shows are being analyzed, in the first instance the author describes the construction and composition of these shows, and then documents his claims on concrete evidence. The practical part uses...
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Using Nothing We Want to Change the the World
Lacina, Štěpán ; Holý, Jiří (advisor) ; Heczková, Libuše (referee)
This work focuses on the evolution of Dada and its manifestation in Czech literature, especially in the twenties of the twentieth century, but, of course, it focuses on later manifestations too. It focuses on the main features of dadaism, like abhor technics, mysticism and rituality, destruction, universality, dada language or humour. Application of dada to czech discourse would be unable, without defining these features. This work focuses on real or potential dadaistic manifestations and theoretical reception in the czech discourse, which is represented by Karel Teige on the side of oppositors and the Devetsil group of Brno on the side of propagators. The last chapter is about the relations between dadaism and carnival culture, that wat theoretically formulated by Bachtin. I focuses especially on identical properties. Key words: Dadaism, carnival culture, humour, destruction, manifesto.
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Karel Poláček, a prose writer, in a contemporary reflection of his novel Men in Offside.
Geldnerová, Petra ; Wiendl, Jan (advisor) ; Merhaut, Luboš (referee)
Karel Poláček, a prose writer, in a contemporary reflection of his novel Men in Offside is a bachelor thesis which is talking about Karel Poláček in context of his prose writings but this thesis is mostly focused on his literary output Men in Offside which was published in 1931. The first part of this thesis is about a prose writings of this author, second part is talking about the novel Men in Offside and the third major part is focused on contemporary literature criticism to this novel. The aim of this thesis is to introduce this author who wrote Men in Offside and who pictured lives of the football fans in the thirties of the twenty century. It should show the contemporary reaction on this novel. Powered by TCPDF (www.tcpdf.org)
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