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The Analysis of Event Marketing by Student Organisation
Ježková, Martina ; Knichalová, Gita (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.
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Snapshot and Rollback Support for Configuration Files in Fedora
Ježek, Michal ; Vojnar, Tomáš (referee) ; Smrčka, Aleš (advisor)
The purpose of this thesis is to design and implement tools for support of a snapshot and a rollback for configuration files on the GNU/Linux distribution. The set of the tools enables an automatic/periodical saving of the configuration files into the selected placement. The creation of backups reacts to file events by watching the changes with kernel subsystem inotify. Tools are enabling to return to the selected backup. The way of the backup actualization is configurable. This tool permits the data comparison from selected backups, to show the differences in configurations and eventually to manage a merge among actual and selected backup. Tools also allows a comparison of a configurations of one client or configurations among clients, and to display the mutual differences, eventually to manage their merge.
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Post office posse
Lisa, Radim ; Čech, Dominik (referee) ; Macháček, Mikuláš (advisor)
Organizing of three listening sessions of music from mixtapes on special places in Brno, announced at last minute. Date and location selection, production and technical solution, promo, webdesign and selection of the music.
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Marketing Assessment of Visit of the Holy Father Benedict XVI.
Vaculík, Lukáš ; Carda, Jakub (referee) ; Světlík, Jaroslav (advisor)
Thesis is focused on an assessment visit to the Holy Father in Brno in terms of marketing and promotion. The theoretical part of the market and compares the non-profit sector, in particular the interaction and impact of marketing in these different areas. Practical part provides the theoretical background knowledge of the practical realization of the visit and evaluate its impact on the stakeholder groups.
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Event Management: Communication Strategies and Planning
Slavíková, Blanka ; Haupt, Jaromír (referee) ; Mihai, Hana (advisor)
Tato bakalářská práce se zabývá termíny Event management, Komunikační strategie a Plánovaní. Práce je rozdělena do čtyřech části. První část definuje pojmy event a management samostatně a následně i samotný termín. Druhá část se zaměřuje na pojem Planování, jeho princip a celkový postup. Třetí kapitola se zabývá Komunikačními strategiemi, business emaily a dopisy a taktéž efektivním jazykem reklamy. Poslední část je praktická a je zaměřena na to jak principy Plánovaní fungují v praxi a jako ukázka je použita teambuildingová událost.
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Information System Assessment and Proposal for ICT Modification
Hvězda, Ondřej ; Zuščicová, Jana (referee) ; Koch, Miloš (advisor)
This bachelor thesis deals with the analysis and the proposal of changes in the information system in a form of conceptual application for Bosch Diesel s.r.o. This application helps with saving, summarizing and working with required data. The main objective is to analyze the existing information system, which addresses to the company events and proposes a new one in a form of application, which should solve problems connected with saving big amounts of data in MS Excel.
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Proposal and implementation of procedures for automated response of security incidents
Hons, Kamil ; Safonov, Yehor (referee) ; Martinásek, Zdeněk (advisor)
This diploma thesis deals with the development of proposals for procedures for dealing with security incidents, both from a theoretical and practical point of view. Three generic scenarios in the form of graphical diagrams, designed in Inkscape program, were created as a theoretical template for the automatic handling of security incidents. The first proposed scenario suggests a general procedure for dealing with an event in which an email attachment is marked as suspicious. The second scenario serves as a suggested procedure for handling an event, where an untrusted external IP address is suspected to be communicating with a local one. The third scenario then suggests an investigation procedure for events, where a suspicious file on a remote device needs to be investigated. Based on these created scenarios, a practical implementation of procedures for automized solving of security incidents was performed and documented in the Python programming language within the Splunk Phantom environment. As part of the documentation of the scenario implementation, two audiovisual demonstrations were created to illustrate the designed environment and the functionality of the implemented scenarios using programs such as OBS and Blender. The individual implementations are tested at the end of the thesis by running them automatically over events from a defined time range. The results are clearly analyzed in the form of tables to determine the success of these scenarios, which is based on checking how the analysis results differ from the original assumptions. Based on the analysis, the practical implementations of the scenarios have been modified to ensure that their output matches with the assumption. Thus, results are three proposed, tested and analyzed scenarios, which can further serve as a basis for specific implementations in a corporate information system. The actual implementation of the theoretical scenarios was carried out within a testing environment and the work includes a description of the communication and a setup of the environment. Finally, the results of the individual scenarios were described.
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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix
Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.
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Marketing Strategy in Event Marketing Services
Hrbáč, Vojtěch ; Krejčí, Zbyněk (referee) ; Chlebovský, Vít (advisor)
The subject of these diploma work is estimation marketing strategy of the company, which is making events. In first and theoretic part of this diploma work I dealing with prodigy of eventu and his mening in today´s companies. There is also mention about story when this mark is started to use at all, when modern society has been started interest about it, as aviable part of marketing mix. I enlarge here theoretics contributions and reasons why is important arrange him. In practical part I dealing with aspects of event himself and process of realization. Because in this time I working in company creating this events, I had posibility to look on this evets from the another side. I also had posibility notice mistakes which are making on actions, in this part of marketing. In final part I mented about efectivity events and outlines the future.
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Web Service for Creation of Informative Web Pages about Events
Linka, Adam ; Burget, Radek (referee) ; Bartík, Vladimír (advisor)
This bachelor's thesis deals with analyzing technologies of web applications, available development environments, frameworks and last but not least also with designing and developing a web service. Such service provides creation of informational web pages about upcoming private events. The service is implemented in JavaScript. Express framework running in Node.js environment is used on the server-side. MongoDB is used as a database. Client-side is implemented with use of React framework.
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