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Marketing analysis of advertising advertised on pornographic websites
Trpkoš, Jan ; Koblovský, Petr (advisor) ; Houdek, Petr (referee)
This bachelor thesis deals with the analysis of marketing communication on pornographic websites. The thesis is divided into two parts - theoretical and research. The theoretical part explains the concept of pornography, outlines its issues and the requisites of advertising advertised on pornographic sites. In the practical part, a quantitative method of data collection is first carried out and then the individual specifications of advertising on pornographic sites are examined using a qualitative interview method. The data obtained show that the ads follow the classical structure of advertising communication, but due to the environment in which they occur they are absolutely different in quality and content.
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Právní aspekty propagace zboží a služeb na internetu
Vítová, Michaela
This bachelor thesis deals with the possibilities of promotion of goods and services on the internet and legal aspects of this promotion. First, there will be an overview of online marketing tools, I will describe terms such as search engine marketing, PPC advertising, SEO, content marketing, direct marketing, word-of-mouth marketing, banner advertising and more. Further, the legislation on advertising regulation will be summarized. The theoretical knowledge will then be applied in developing an online marketing strategy for Nasyp si zero waste shop.
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Analysis of the current state of information services in the field of theatre arts and their impact on public relations
Procházková, Kateřina ; Vlasák, Rudolf (advisor) ; Dombrovská, Michaela (referee)
With the aid of a "case study" research design, this thesis analyses the typology of informational services, whose prudent application can influence relations of institutions existing within the drama industry with the broader public. The theoretical part sheds light on the problematic definition of "information services", which is placed in the context of online marketing, and introduces ways, in which this term possesses an added value in the form of affecting the applied processes of public relations within particular institutions. Secondly, it includes basic methodological perspectives on quantitative research, the rules of performing case study research as the selected research design, and last but not least, it describes utilised methods of data collection. The last and most key part of the thesis is based on resulting application of the typology of information services, discussed in the previous parts, and concerns itself with the aforementioned question of their influence on public relation processes of individual institutions. These include the information portal divadlo.cz, which serves caters for the domestic sphere of theatre, and an official web presentation of the Divadlo na Zabradli theatre. The analysis is of inductive nature and is not directed by a previously determined...
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Advertising on the Internet
Zieglerová, Kateřina ; Hesová, Ivana (advisor) ; Rysová, Hana (referee)
The internet commercial is nowadays one of the most modern possibility how to use advertising. Its roots have been started in 90s´of 19. century. Altogether with TV,
radio and newspaper advertising, internet advert is one of the used most frequently.
In the theoretical part, there is the summary of evolution and history of advertising and also its influence on the internet. Further, there is a characteristic of each media included, its pros and cons and also the usage from company´s point of view.
In the practical part, there is an evaluation of perception of internet advertisement according to the broad public. This evaluation has been done based on the results of the questionnaire, which also lead to appraisal of pre-established hypotheses.
Moreover, the recommendation for internet propagation for Alcometal, s. r. o. has been done. The company´s business is non-ferrous metals. Company is not experienced with
on-line promoting yet.
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ATTITUDES TO ONLINE BANNER ADVERTISING ON THE "VK.COM" SOCIAL NETWORK AS A CHANNEL FOR PURCHASING CLOTHING
Ablamskaya, Alena ; Selby, Richard (advisor) ; Zdeněk, Zdeněk (referee)
The tittle of the diploma thesis is Attitudes to online banner advertising on social network VK.com as a channel for purchasing clothing. The main objective is to examine attitudes of the registered users of Russian social network VK.com to banner advertising. Author of the diploma thesis explaines the role of online banner advertising, its main types and forms. To determine users attitudes to online banner advertising, qualitative and quantitative researches were made. The diploma thesis consists of two parts: literature overview and practical part. The first part focuses on a theoretical background; specified terms and definitions of online banner advertising were described. The practical part focuses on the detailed analysis of the online banner advertising on a chosen social network. The conditions of the placement and payment methods were examined. Practical part includes the survey and interpretation of the results. In the final chapter, based on the results of the questionnaire and the calculations, author provides the recommendations for the increase of the online banner advertising effectiveness. Author advices the social network how to avoid the banner blindness effect and to attract the attention of users.
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Company Marketing Communication
Janča, Tomáš ; Kuncová, Gabriela (referee) ; Schüller, David (advisor)
Thesis deals with the marketing communication of the online store StarkGlass.cz . It is an online store serving for sale tempered safety glass brand StarkGlass. Since I am a co- founder of the Internet business, communication strategy is based on the experiences gained in creating original marketing strategy and marketing research.
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Types of electronical marketing
Grygová, Eva ; Dočkalová, Jana (referee) ; Dydowicz, Petr (advisor)
In my Bachelor study i am going to deal with electronical marketing of the company PROZK s.r.o. (limited company). My job will be to solve the problem if the company is doing it's best in the publicity of this kind of marketing and if not i am going to propose particular kind of resolution for this company. Especially i am going to propose on the web sites, banners, e-mail marketing and also electronical trade of the company PROZK s.r.o. My imposition will be to propose changes for bigger differentiation from competition, visualization of the company on the internet, better informedness of the clients and try to reach bigger sale of the company and gain new clients.
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Design for optimalization of the Internet advertisement sale
Benda, Tomáš ; Václavíková, Vladimíra (referee) ; Dydowicz, Petr (advisor)
The aim of work is analyzed advertisement campaign, which was run on the GamePark.cz server, from perspective of usage and sale of Internet advertisement and create a design for optimalization Internet advertisement sale. There are described the Internet advertisement forms and its suitability. The work contains design of the Internet advertisement usage for successful reach goals of the advertisement campaign.
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