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Proposal of the Business Plan and Development Strategy of a Company
Hliničan, Marek ; Sýkora, Vladimír (oponent) ; Škapa, Stanislav (vedoucí práce)
The subject of this thesis is to develop a business plan for setting up a small company operating in the information technology field. Theoretical part of the thesis includes theoretical background and explanation of basic concepts and practical methods. Outputs of the analytical part are PESTEL and SWOT analysis of the company and its environment. This work should serve as an auxiliary guide for compiling a quality business plan from a theoretical point of view.
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Proposal of the Business Plan and Development Strategy of a Company
Hliničan, Marek ; Sýkora, Vladimír (oponent) ; Škapa, Stanislav (vedoucí práce)
The subject of this thesis is to develop a business plan for setting up a small company operating in the information technology field. Theoretical part of the thesis includes theoretical background and explanation of basic concepts and practical methods. Outputs of the analytical part are PESTEL and SWOT analysis of the company and its environment. This work should serve as an auxiliary guide for compiling a quality business plan from a theoretical point of view.
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