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SEO audit and content analysis of the selected website
Beneš, Martin ; Bubeníček, Jan (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with SEO audit and content analysis for a particular website. The aim is to outline the process of search engine optimization and then verify if the website is sufficiently optimized on the basis of the information gathered. The theoretical part is defined by basic problems, the most commonly used methods of optimization and link-building, and outlined the process of creating keyword analysis. Then there is a brief explanation about how search engines work and which factors are crucial for evaluating the positions of web pages in a search. At the end it describes the necessary tools for a quality SEO audit. In the practical part, there will be an executed SEO audit on the basis of theoretical knowledge along with content analysis, which will be based on the keyword analysis. Part of SEO audit will be specific recommendations for increasing traffic from organic search.
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Scientific Web Portal Generator
Pekarovič, Peter ; Škoda, Petr (referee) ; Smrž, Pavel (advisor)
This thesis is concerned with implementation of scientific web portal and possibility of automatic generating of portal content. It describes possibilities of usage of alert services to acquire publications, analysis of keywords and categorization of publications. Thesis contains design and implementation of system for portal administration and portal itself.
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SEO analysis of the selected website
Panský, Jan ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor thesis deals with SEO analysis, which is necessary for better visibility of a website in search engines. The aim is to introduce the basic characteristics SEO, Web search engines and SEO carry out specific analysis of the selected website. The theoretical part explains the characteristics of SEO. It is also presented how web search engines work. In subsequent chapters describes the species as page properly optimized. The next part will be acquainted with the important analytical tools. In the practical part outlines the SEO process, which will be characterized by weaknesses in terms of search engine optimization, which will subsequently be adjusted. The last part is focused on specific recommendations in line with SEO. The practical outcome of this work is the resulting optimization of specific parts of the website and SEO recommendations for future changes.
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The analysis of website in terms of SEO
Volčíková, Anna ; Sova, Martin (advisor) ; Čermák, Radim (referee)
This bachelor thesis solves the question how to care for a new company website to reach the top positions in the search results of full-text search engines. The problem is solved by analyzing a particular website from the point of search engine optimization (SEO). First it explains how the search engines work, what influences sorting of results and how the results are displayed. These theoretical findings are applied to a practical situation. The result of the analysis is recommendation for an accounting firm Daspet s.r.o. and for other operators of websites, how to optimize a new website in terms of SEO.
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Marketing in environment of the internet and his importance in information society
Lovíšek, Marek ; Řezníček, Václav (advisor) ; Sova, Martin (referee)
This thesis deals with Internet marketing. The work will be introducing the principles and tools of Internet marketing that is applied in cases as that of small businesses and the construction industry. The first part will be reflected on the current situation. The aim of this part of the assessment is the type of tools in which are used in Internet marketing. Finding a synthesis of the principles in this area. The aim of the second part is the selection and application of effective fundamentals for emphasising maximum marketing with the minimum of expense. Next, I will try to find out what impact Internet marketing has on current society. Due to nearly all Internet users are subjected to marketing on a huge basis. This thesis will show which type of situations in which internet marketing affects us all, without us even realizing it.
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Online marketing of website Golfprint.eu
Jandl, Štěpán ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
The Master's thesis "Online marketing of website Golfprint.eu" deals with various aspects of website pages Golfprint.eu. The main objective of Master's thesis is based on the analyzes and studies to assess the specific Internet project, examine the strategy and formulate concrete proposals and recommendations with a view to the next time period. In addition to the broadly defined area of internet marketing and learn about the standard tools and factors that ensure an adequate commercial success. At the same detail to present selected web project and specify its main aims and objectives in the marketplace.
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Internet marketing focused on language institute
Prokopová, Iva ; Smutný, Zdeněk (advisor) ; Matuštík, Ondřej (referee)
This bachelor thesis deals with internet marketing trends for market in the Czech Republic with an accent on a low-cost approach. The bachelor thesis consists of two parts, theoretical and practical. The theoretical part introduces and analyses components, tools and methods of internet marketing, used in the practical part. The practical part contains design, realization and evaluation of an internet marketing campaign for the language institute Mediterin. Particular chapters deal with market analysis, target group definition, search engine optimization, pay-per-click campaigns and web analysis.
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Analysis of WWW pages on the basis of keywords
Doležal, Petr ; Vojíř, Stanislav (advisor) ; Pavlíčková, Jarmila (referee)
This thesis is about keyword research for optimization of web pages. The thesis is mainly focused on on-page factors which are connected with keywords and key phrases. The goal of the thesis is design of methodics for keyword research and its evaluation on the basis of practical usage. The design of methodics is based on theoretical and practical knowledge and experience and it is the main contribution of the thesis. Usage of the keyword research is very wide, it forms the basis of creation of a web and content of the web. Everybody should learn the methodics, who wants to promote his web in competitive area, who wants to get to know his customers better and to generate higher profit, because the methodics is beneficial for all these and other reasons. The first part is theoretical basis. It shows the position of keyword research in SEO and in web mining. Further the important terms connected with keywords are defined. Keyword properties and methods to gaining keywords for website optimization are described either. Further various targets and metrics for measuring these targets are introduced. Next the most important tools for keyword research and characteristics of the two most used search engines for the Czech Republic (Google and Seznam) are described. The second part includes the design of the methodics for keyword research which consists of data collection, website optimization and monitoring of changes. Individual processes of methodis are described in practical experiments for particular web pages. The effectiveness of the methodics is evaluated at the end.
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Campaign Management in PPC System
Šímová, Martina ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The diploma thesis focuses on the mechanisms set up campaigns in ppc systems. Thesis discusses the role of PPC in the marketing mix of the company, compares ppc with other similar tools (e.g. SEO). The practical part describes the creation of ad groups, setting and management of keywords, selection of content network, and analysis advanced tools of ppc campaign (public, dimensions, themes).
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