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Light (Magic of Light)
Horák, Ondřej ; Hayek, Pavel (referee) ; Artamonov, Vasil (advisor)
The present work deals in one level with the issue of work and laboriousness in the arts and in the second plane perception of reality and its illusion. Here, briefly explains the function of the visual system, leading to the formation of the image, perception of light phenomena and to create visual illusions (ie. Phenomena, when our perception completely does not match with reality), which served as the basis for dealing with the formal aspects of the work.
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Perception of vehicle speed by pedestrian
Rak, Martin ; Semela, Marek (referee) ; Bilík, Martin (advisor)
This master’s thesis deals with the issue of the perception of speed of a vehicle from pedestrian’s point of view. The theoretical part consists of a research into sense perception of humans and construction of motor vehicles. The practical part designs and describes the experiment which was performed in order to provide data used for analyzing different factors and their effect on the accuracy of vehicle speed estimations.
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Perception of vehicle speed
Šlapalová, Eva ; Sedlák, Robert (referee) ; Bilík, Martin (advisor)
This diploma thesis deals with the perception of the speed of the vehicle from the point of view of the driver without the possibility of checking the speedometer. The theoretical part is devoted to the driver as a risk factor and vehicle research. The practical part consists of conducted driving tests concerning the subjective perception of the driver according to age, experience and type of vehicle.
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Perception of vehicle speed by driver
Formanová, Barbora ; Bradáč, Albert (referee) ; Bilík, Martin (advisor)
This diploma thesis deals with the issue of perception of vehicle speed by the driver, without the possibility of checking the vehicle's tachometer. The theoretical part defines the basic concepts of vehicles, including the design of passenger cars. Furthermore, the work is devoted to the field of human perception, which is also focused on perception from the perspective of the driver, gender, and driving experience. The practical part deals with the design, preparation and implementation of experimental measurements. Subsequently, the evaluation of the measured data is performed in terms of selected factors that could affect the subjective estimate of the driver's speed. The conclusion of this work is also devoted to proposals for possible modifications of the measurement methodology for further use.
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Perception of vehicle speed
Kamasová, Lenka ; Bradáč, Albert (referee) ; Bilík, Martin (advisor)
The diploma thesis deals with the issue of driver´s subjective estimation of vehicle speed and at the same time it is a project dealing with acquisition and evaluation of data obtained during the driving tests. The perceived vehicle speed is examined from the perspective of a driver - the respondent, who has no possibility of controlling the actual vehicle speed on the vehicle's speedometer. The aim is to either confirm or refute whether the driver is able to adequately estimate the speed of a moving vehicle in the event of an accident as well as describe the factors that may affect a subjective estimation of the driver's speed.
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Eye Perception of Drivers in Traffic
Vorálková, Kateřina ; Plch, Jiří (referee) ; Sedlák, Robert (advisor)
The aim of thesis is a summary and assessment of perception of drivers in traffic from the view of psychology and its influence on various aspects and the resulting effects on driving. Furthermore, it is mainly a description of the visual system and the description of light as factor of visual perception. The thesis also presents two experiments refer to the reaction time and mental reactions of driver, depending on drank out alcohol. Results of the first test of reaction time starting at the traffic lights were just a confirmation of the mentioned values from different publications and the Internet. The results of the second test, which was focused on the emotional reaction depending on the amount of ingested alcohol would be surprising to many.
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Percepcia udržateľného obalu slovenskými spotrebiteľmi
Magurová, Lenka
Magurová L., Perception of sustainable packaging by Slovak consumers. Thesis. Brno: Mendel University in Brno, 2023. The main goal of this thesis was to determine the attitude of Slovak consumers towards sustainable packaging and to verify the impact of sustainability as an aspect in the purchasing decision-making process. To fulfill the main goal, it was necessary to define the theoretical starting point of the packaging issue and sustainability in marketing management. Subsequently, quantitative research was carried out in the form of a questionnaire survey among 481 respondents and subsequent qualitative research in the form of an additional semi-structured interview. The cluster analysis was used to define three segments of Slovak consumers based on the degree of influence of sustainability on their purchasing behaviour and the degree to which they perceive sustainability as a perceived benefit. Based on the obtained research results, suggestions and recommendations for the marketing strategy of manufacturers were presented.
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Vnímání privátních značek spotřebiteli
Žemličková, Iveta
Žemličková, I. Consumer perception of private labels. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis discusses how private labels are perceived by consumers. It focuses on consumer behavior in the private label food market, more specifically it examines the factors that motivate customers to buy. In the thesis, the reader will get acquainted with the basic terms and a summary of what has been researched on this problem so far. Subsequently, the consumer's view of private labels is investigated using a questionnaire survey. The results show that there is a change in their perception, as private labels are considered to be of higher quality than before. Consumers are also relatively aware of the presence of private brands in the store, which are associated with a low price. The results serve to determine recommendations for retailers to increase awareness of private labels.
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Vnímání Corporate Social Responsibility ve společnosti Atlas Copco
Pavlíčková, Monika
Pavlíčková, M. Perception of Corporate Social Responsibility at Atlas Copco. Bachelor thesis. Brno: Mendel University, 2023. The bachelor thesis deals with the employees' perception of social responsibility in the company. The aim of this thesis is to find out how individual CSR activities affect employees and whether the promotion has a negative or positive effect on them. The theoretical part is devoted to social marketing, differences between commercial and social marketing, marketing mix, corporate social responsibility, CSR in the European Union and the last part describes corporate social responsibility in the czech republic. In the practical part, Atlas copco, its history and CSR activities are presented. Subsequently, an evaluation of the qualitative research is carried out, which is further supplemented by a structured interview. At the end, recommendations for problem solving are proposed.
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