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Customer Satisfaction Analysis and Recommendations for its Improvement
Fajtová, Kamila ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor‘s thesis deals with an analysis of customer satisfaction of zero-waste shop NEBALENKA. The theoretical part is focused on explaining the basic concepts related with marketing research. In the practical part is realized analysis of the company and obtained information from questionnaire survey is evaluated in detail. Based on the results of this research are recommended appropriate measures and strategies leading to increase a customer satisfaction.
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Customer Satisfaction Analysis of the Selected Association and Suggestions for its Improvement
Pilková, Kateřina ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis deals with customer satisfaction analysis of Yoga House, z.s. and subsequent proposals for its improvement. The first part of the thesis deals with the description of important theoretical bases related to this topic. The second part analyzes the general and competitive environment of the company, marketing mix is processed, the questionnaire survey focused on customer satisfaction is analyzed, and SWOT analysis from the individual outputs of previous research is elaborated. In the third part, suggestions and recommendations are created to increase the level of customer satisfaction with the selected association.
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Improving Performance of Engineering Company in the Zlín Region Using Benchmarking Approach
Zapletalová, Pavlína ; Bednář,, Pavel (referee) ; Bartoš, Vojtěch (advisor)
This master thesis deals with increasing performance using benchmarking in selected engineering company in the Zlín region. The theoretical part introduces the concept of benchmarking in the context of improving business performance. The main part however is in-depth case study on business performance. Based on both secondary and primary data sources are the selected engineering companies in the Zlín region evaluated by the benchmarking. Building on outcomes of this evaluation are presented possible recommendations for the selected company in order to enhance or even eliminate identified weaknesses.
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Concept for Organizational Culture Change in a Company
Prokopová, Barbora ; Novohradská, Kateřina (referee) ; Konečná, Zdeňka (advisor)
The main aim of my thesis is to evaluate the organizational culture of Top Advert, s.r.o. My work is divided into two parts. The first deals with the theoretical background to the issue and its description. The practical part is then focused on identifying the content of organizational culture through a questionnaire survey and a semi-structured interview. Based on the findings, measures are also proposed to improve the current situation.
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Proposal to Improve the Marketing mix of e-shop
Roztočilová, Zuzana ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The submitted master thesis is focused on proposals that lead to improvements of the marketing mix of a company About You GmbH. The first part of the thesis contains a theoretical description of important terms from marketing and selected analyses. The analytical part of the thesis follows, it contains the introduction of the company, analysis of the internal and external environment and then evaluates the questionnaire survey applied to customers from the Czech Republic. In the final part of the thesis, based on the analysis and questionnaire survey, there are shown proposals lead for possible improvement of the marketing mix and also their risk analysis.
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Valuation of goodwill of construction company
Ondrejčík, Matúš ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The diploma thesis is focused on the comparison of goodwill values of two construction companies. The theoretical part describes the basic knowledge and principles they are required to terminated the value of goodwill. Furthermore, terms such as marketing planning and questionnaire creation are explained. In the practical part, selected methods are used to terminate the value of goodwill. Subsequently, five questions are set and the questions are tested. Based on the analysis results is proposed marketing strategy at the end of the thesis.
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Selection and evaluation of suppliers in the construction industry
Nekardová, Iva ; Biolek, Vojtěch (referee) ; Hanák, Tomáš (advisor)
This diploma thesis deals with the selection and evaluation of suppliers in the construction industry. It is divided into a theoretical and a practical part. The theoretical part focuses on corporate purchasing, supplier selection and supplier evaluation and describes the methods that solve this problem. In the practical part, the theoretical knowledge is transferred into practice. There is a questionnaire responded to by the construction companies. Based on the results of the questionnaire, four hypotheses are compiled and tested. Three managed interviews with construction company employees are also recorded. The last part is a case study. It addresses the design of the system for the selection and evaluation of suppliers in a particular construction company.
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Analysis of Travel Agency Customer Satisfaction and Suggestions for its Improvement
Svoboda, Lukáš ; Pšenička, Martin (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on increasing the customer satisfaction of travel agency. Customer satisfaction is a key component for maintaining market position, company reputation and its growth. Client satisfaction is especially important in the area of services, including travel agencies. Based on a questionnaire survey among customers, using the NPS method and the KANO model, measures are designed for increasing it. Also the suggestions are obtained to improve company promotion with the use of customer survey.
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On-line marketing communication
Vrátná, Michaela ; Vyroubalová, Tereza (referee) ; Schüller, David (advisor)
The bachelor thesis focuses on the on-line marketing communication of the Stopskate start-up. The theoretical part introduces and explains the basic concepts associated with on-line marketing communication, which are then used in the analytical part, which evaluates the current situation of the company. Based on the performed analyses and questionnaire survey, own proposals for improving the on-line marketing communication of the Stopskate start-up are then presented.
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Business Plan – Establishment of Parking for Campers and Caravans
Vitoulová, Veronika ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
The purpose of this bachelor's thesis is to make a business plan for the establishment of a stellplatz on land that is owned by my father. In the analytical part, I will evaluate the current state and the overall starting position for the practical part. I dedicate the practical part to a specific business plan, its financing, the necessities without which the plan would not have taken place and, last but not least, its evaluation, whether the business plan is feasible at all.
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