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Jan Neruda, the theater critic
Kášová, Michala ; Topolová, Barbara (advisor) ; Just, Vladimír (referee)
The topic of this bachelor thesis is the theatre critiques and essays of Jan Neruda dedicated to Provisional Theatre, which functioned in the years 1862 - 1883. In the first part of my thesis, I am presenting Neruda's journalistic work, while further I describe the form, style and topics of his critical treatise. I tried to classify his critical works into the social, political and cultural context by using secondary literature and by including selected passages from his critiques. I present significant celebrities of Provisional Theatre, as well as important leading personalities and milestones in the development of this theatre. Neruda dealt thoroughly with practical aspects of staging and he closely observed the acting work. In his critiques he described general acting principles of the late romanticism with occasional realistic tendencies, but he also commented on concrete theatrical and non-theatrical phenomena. His importance lies in the consistent critical observation of the practical theatrical aspects, which he pursued with sustained journalistic regularity and thoroughness. With his theoretic work he helped to achieve the professionalization of the first Czech systematically operating theatre and he portrayed it for future generations.
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The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016
Samšuková, Jana ; Klabíková Rábová, Tereza (advisor) ; Soukeník, Štěpán (referee)
The diploma thesis The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016 analyzes the development and possible changes of advertising in the Czech daily broadsheet Mladá fronta DNES of the publishing house Mafra, a.s. between the years 2012-2016. In particular, this thesis aims to describe the trends in the concentration of advertisements, the ratio of original content and advertising, the interconnection of advertising with the graphic or thematic side of the editorial content of the journal, or the development of advertising formats and topics. These findings are attained by quantitative content analysis, namely so-called emergent coding. In the addressed theoretical Framework, the aspects of the economic functioning of the media are addressed as well as the theory of advertising, the phenomenon of advertising in the press or its legislative anchoring. The author also devotes several pages to the phenomenon of media commercialization, as well as its appearance in the Czech media environment. Part of the work is also devoted to the presentation of the daily broadsheet Mladá fronta DNES, its history and its current position on the Czech media market. In the second half of the thesis the methodology of research is presented, as well as both its design...
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Develop in press in Itali 1943-1956
Kučerová, Monika ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
The bachelor thesis titled "Development of Printed Media in Italy in the Years 1943-1950" is an analysis of the historical conditions of media publishing in Italy after the defeat of fascism. It is an attempt to reconstruct the main events that took place in printed media, particularly newspaper, in the period after the fall of fascism and the end of the Second World War. The thesis maps the relationship between the media and political and economic power. It discusses the system of printed media and who and under what conditions could work as a journalist at that time. There is also a description of the methods used for the organisation of journalists. The thesis starts with a brief historical overview of the social situation in the era of the beginning, rise and fall of the totalitarian regime. After the defeat of fascism and Nazism, Italy was facing the difficult task of dealing with its own past and establishing new rules. The attempt to cleanse the society and media (known as the "purification of journalism") was a long and complicated process. The thesis aims to determine what topics were the journalists focusing on and what was the basis of their discussions. The post-war period, ending with the success of Christian Democrats in the election, was the beginning of a new stage of political development...
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Bloggers as professional journalists
Váňová, Veronika ; Láb, Filip (advisor) ; Jirků, Jan (referee)
The thesis focuses on the status of the blogosphere in traditional journalism. It defines blogs, describes their history, typology and audience, which has changed from passive recipients of media content to its active creators. The thesis depicts convergence as a process in which amateur journalists affect the institution of traditional journalism by publishing online. This gave rise to a new phenomenon, called participative journalism, which is a potential source of discrepancy between traditional and new media. The thesis voices mutual criticism and arguments from both professional journalists and bloggers. This need not prevail if these two media systems learn to live in symbiosis. The thesis further mentions the legal protection of bloggers in the Czech Republic and the democratizing potential of the blogosphere. The conducted qualitative research is based on twelve structured in-depth respondent interviews (both bloggers and editors) and focuses on the cooperation between lifestyle magazines (and newspapers) and bloggers. It examines motivations to take up the cooperation, its progress and its advantages and disadvantages. The research demonstrates that a symbiotic relationship is possible. It also discusses some notions introduced in the theoretical part of the thesis.
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Content and publishing concept of free daily nexspaper:comparison Czech Republic and France
Kičmerová, Lada ; Köppl, Daniel (advisor) ; Groman, Martin (referee)
My thesis deals with free newspaper on the Czech and French market. I divided my work into three main parts. The first is a descriptive one: I present a list of free daily newspaper on both national markets with the stress on their capital cities and I give a brief characteristic of each title. I talk briefly about the company Metro International that was at the origin of the free newspaper concept and I also spend some time talking about the French press market that has many specifics in terms of journalistic traditions and market situation. In the second part of my thesis I concentrate on the publishing concept of a free newspaper. I write about advertizing, ownership and distribution channels, as well as target groups and editorial staff. Finally in the third main part of my work I discussed the content characteristics of free dailies. I used the results from my quantitative analysis as a source of information. I came to the conclusion that free newspaper use original texts as well as press agencies sources to fill their pages, that are colorful, highly structuralized and inspired by audiovisual media. In the final part of my thesis I summarize the evolution of the market with free dailies over the past few months and I discuss the possible future development. I came to the conclusion that both...
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Murderous mother in Czech press of the 2nd half 19th century through early 20th century
Matoušková, Tereza ; Himl, Pavel (advisor) ; Velková, Alice (referee)
Subject of the presented paper is press image of murderous mothers in Czech press of the 2nd half of the 19th century through early 20th century. Industrial revolution contributed to several changes in central European society, for example higher mobility of the population, including young unmarried women, who hereby became separated from their relatives. There is a fear of moral corruption in the society, a fear related to unrestricted sexuality and extramarital pregnancy, which could lead to the murder of the unwanted child. Contemporary press largely contributed to form a stereotypical image of murderous mothers. Press articles also served as moral stories, which could normatively influnce the readers.
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