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Media portrayal of Milos Zeman
Kovářová, Pavla ; Brunclík, Miloš (advisor) ; Shavit, Anna (referee)
This thesis deals with the development of the media image of Miloš Zeman in the two terms in which he held the most significant political functions, namely the prime minister and the president. The aim is to find out whether the media image of Miloš Zeman at a time when he served as prime minister differs from the current media image that he now has as president. The theoretical part is defined by the role of the media in society and politics. Furthermore, the approaches of objectivity in media are described and finally the basic theories that are applied in the construction of the media image are presented. The methodological part of the research covers the method of quantitative content analysis and how this research was conducted. The necessary data was obtained through the Anopress database, selecting relevant articles of the two national newspapers (Mladá fronta Dnes, Právo) and the two most-watched national television networks (Nova, Česká televize). The conclusion of this thesis is analytical and presents the results.
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Attitude of czech daily press Lidové noviny, Mladá fronta Dnes a Právo to direct election of the president of the Czech republic
Kottová, Anna ; Kraus, Jiří (advisor) ; Jirák, Jan (referee)
My thesis named "Attitude of Czech dailies Lidové noviny, Mladá fronta Dnes and Právo to the first direct Czech presidential election" should confirm or disprove the bias of the three Czech newspapers in the period between the first and the second round of the direct presidential election. The first part of thesis focuses on selected chapters of media, linguistic and semiotic theories regarding bias. It also discusses the process of direct elections and CVs of Karel Schwarzenberg and Miloš Zeman. At first, I used quantitative analysis to determine if the newspapers were balanced and provide comparable space to the both candidates. Then I applied the qualitative analysis to find out what language and semiotic components used the authors from newspapers to inform the public about the candidates of the second round of direct elections. Depending on the findings, I divide the articles into positive, neutral, negative categories for Karel Schwarzenberg and positive, neutral, negative for Miloš Zeman. After the victory of Miloš Zeman the bias was discussed. This thesis should answer the question of whether the three Czech newspapers were biased in favour of Karel Schwarzenberg or Miloš Zeman between the first and the second round of the first direct Czech presidential election.
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The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg'Reflection in Media during Presidential Election in 2013.
Tvarohová, Jana ; Křeček, Jan (advisor) ; Štechová, Markéta (referee)
Diploma thesis The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg' Reflection in Media during Presidential Election in 2013 analyses the rate of negativity in the news production of three national newspapers - Mladá fronta Dnes, Lidové noviny and Právo - about these presidential candidates. Time range setting is one month before first round of presidential election and one month after first round of presidential election. The presidential election in January of 2013 was completely different from previous presidential elections. People voted in a direct presidential election. It was very important event, in which the media were very interested. Press, television and radio broadcasting were filled with presidential election, candidates, debates and many reflections. Media have taken it a bit contradictory. Apart from the ordinary information that were important for the public knowledge, the media resorted to the kind of media storm. There were a hight rate of negativity in the news against Miloš Zeman. On the contrary, Karel Schwarzenberg was reflected as an ideal president. The public was separated into two groups by media. First group was supporters of Miloš Zeman and the second one was supporters of Karel Schwarzenberg. The aim of this diploma thesis was to find out, how much...
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Consequences of the direct presidential elections for the Czech political regime
Kocourek, Jan ; Brunclík, Miloš (advisor) ; Švec, Kamil (referee)
Primary aim of this thesis is to describe the effects of direct elections on the nature of the political regime in the Czech Republic. Specifically, author focus on the distinctive attributes of various forms of government, which are then applied to the current state regime in the Czech Republic after the introduction of direct presidential elections and whether it effectively means a transition from parliamentary to semi-presidential regime. Historical analysis of the presidential office in the Czech countries describes the phenomenon of its extraordinary role and respectability, which is reflected in the contemporary political realities and have a major influence on the functioning of the state. Theoretical analysis deals with impacts introduction of the direct presidential election had on the constitutional order of the Czech Republic and disproves various arguments, which once lead to its legislative implementation. Using a descriptive analysis of the behaviour of the first directly elected president Miloš Zeman, author tries to unveil actual jurisdictional disputes between him and other elements of power. The result is a detailed description of the existing cooperation between individual people and institutions of power within the regime and its final character assessment accompanied by...
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Analysis of the media image of Milos Zeman in the ČTK news for the first year in presidency
Bednářová, Lucie ; Trunečková, Ludmila (advisor) ; Krobová, Tereza (referee)
This thesis titled Analysis of Media Image of Milos Zeman as Portrayed by CTK during the First Year of Presidency focuses on news releases made by Czech News Agency CTK that within the time frame of 8. 3. 2013 - 8. 3. 2014 inform about the President of the Czech Republic Milos Zeman. The goal of this thesis was to aquire a complex media impression of President as presented by CTK's news production. Primarily this thesis inquires into the total number of news releases within particular time periods, their topics and tonality. Secondarily this thesis observes the trends of these phenomenons within a one-year time horizon and the connection and coherence among the aforementioned phenomenons. The basis of this thesis is theoretical context that deals with news releases and pursues media construction of reality in the news. For this research there was used quantitative content analysis with qualitative overlap in form of emotional impression of news releases. As a data resource there was used an aggregate of texts from CTK's infobank. Research proved certain hypothesis, as e.g. a long-term dropping tendency of media interest in President Zeman or a higher number of negatively rather than positively tinted news. The results of this analysis can serve as resources to employees of the press division of the...
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Content analysis of chain e-mails related to presidential candidates
Tunová, Zuzana ; Jirků, Jan (advisor) ; Cebe, Jan (referee)
This thesis aims to provide analysis of chain emails during the second direct presidential election in the Czech Republic. The main goal of this work is to set out a semiotic analysis in order to provide detailed research of emails related to both candidates Miloš Zeman and Jiří Drahoš. The chain emails usually using a specific linguistic terms and persuasive procedures. Therefore, the attention will be paid mainly to linguistic and persuasive procedures which are identified. In order to examine the phenomenon the theoretical framework will be based on several key words and terms such as: chain emails, disinformation, hoax, semiotics, etc. Aforementioned, this work is aiming to provide a detailed overview of chain mails. In order to address the topic, I will approach the political background within the media context to present solid foundational analysis, which will conduct disinformation topics.
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Direct presidential election in the Czech media environment
Bém, Michal ; Jirák, Jan (advisor) ; Cebe, Jan (referee)
The presented diploma thesis on the topic Direct election of the President in the Czech media environment aims to clarify how the selected internet news portals (iDnes.cz, iRozhlas.cz, Novinky.cz, Blesk.cz) reported on the second rounds of the direct election of the head of state in years 2013 and 2018. The theoretical part of this work focuses on the definition of theoretical concepts, such as media image, media product or representation. It also deals with the factors of the enactment of the direct election of the president and the resulting impact on society. In the analytical part, articles from selected servers in a specific period will be examined with the help of quantitative content analysis, which should, among other things, clarify how the media decided to approach this new institution.
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TV debates as an tool of pre-election communication of candidates in the Presidential election 2018
Kostelecký, Martin ; Konrádová, Marcela (advisor) ; Rosenfeldová, Jana (referee)
This thesis deals with the presidential debates in the second round of the presidential election in 2018, when Miloš Zeman and Jiří Drahoš met in duels. In the theoretical part of the thesis, I will explain the concepts related to the political communication and introduce the development of political campaigns. Then, I will focus on the development and history of political debates in the world as well as in Czechia. I will also focus on Czech television market and the differences between public and commercial broadcasters. In the practical part, I will perform a quantitative content analysis, which aims to determine whether the candidates used the topics, that the Public Opinion Reseach Center (CVVM) evaluated as the most important for the public. Next, I will perform a pragmalinguistic analysis, which will help to find out whether any of the debates favored any of the candidates. I will also compare the formats of the debates as well as the topics discussed to find out the differences between debate on public and commercial broadcaster. The thesis concludes that there are differences in the concept of debates between public and private television, both in the choice of topics and format, and in the favoring of candidates. It also finds that candidates use the topics which the public considers most...
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