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Marketing communication of a specific hair salon
Cardová, Tereza ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the topic of marketing communication of a specific hair salon. The thesis is divided into three parts. The first part focuses on the theoretical background that is necessary for understanding the issue. The second part is devoted to the introduction of the company and an analysis of its current situation. The last part contains proposals for improving the current marketing communication based on the results obtained from the analyses and the marketing research.
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Marketing mix of the selected brewery
Koplík, Vojtěch ; Smolka, Pavel (referee) ; Milichovský, František (advisor)
This thesis focuses on the marketing mix of a particular brewery. The structure of the thesis is divided into three main parts: theoretical, analytical and design. The theoretical part provides definitions of key concepts from the field of marketing and presents selected analytical methods. In the analytical section, the characteristics of the investigated brewery are performed and individual analyzes are performed. The proposal part follows on from the findings and results from the analytical part and brings concrete proposals for adjusting the marketing mix of this brewery
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On-line marketing communication
Makarová, Sylvia ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the design of an e-shop. In the first part, the basic concepts and theoretical foundations are defined, according to which the thesis proceeds. The second practical part is divided into analytical and design sections. In the analytical section, a survey is conducted, which consists of an analysis of competing e-shops and a questionnaire. The questionnaire is constructed for the purpose of building a house quality model, which helps to define the priorities in the design process. Another part of the questionnaire consists of an analysis of the specific requirements of potential customers for different aspects of the site. The design section is based on the information found and includes graphic design, a proposal for possible technical processing, a timetable, and an economic evaluation of the implementation.
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The Proposal Modification of The Marketing Mix in The Selected Restaurant
Ryšavá, Monika ; Havíř, David (referee) ; Milichovský, František (advisor)
This diploma thesis deals with modifications to the marketing mix of a selected restaurant. The theoretical part contains a definition of the concepts related to the topic of this theses. In the analytical part, an analysis of external and internal environment is performed, and the current marketing mix is determined. The analytical part includes marketing research in the form of mystery shopping. The last part of the thesis consists of proposals for modifications to the marketing mix.
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Proposal of the company's marketing strategy
Ryba, Jakub ; Schüller, David (referee) ; Havíř, David (advisor)
The thesis deals with the design of a marketing strategy for Teepee in Style, a company that provides experiential teepee accommodation. The theoretical part of the thesis explains key marketing concepts, including the marketing mix, online marketing and the use of social media. The analytical part assesses the current state of the company, analyses the market, customer behaviour, competitors and identifies opportunities for improvement. Based on the findings, specific proposals for the company's marketing strategy are formulated.
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Proposal to improve the company's marketing mix
Pokorný, Jakub ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This thesis deals with issues in the field of proposals for improving the marketing mix of a selected company in order to expand markets. It is divided into three parts. The first part is focused on the theoretical definition of individual terms and analyses. The second part is focused on the analysis of the company, both from the external environment and the internal environment. The final part of this work is devoted to suggestions for improving the marketing mix based on the analyzes from the previous part.
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A proposal for improving the marketing mix of a company
Ali, Karim ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This bachelor's thesis deals with a proposal to improve the marketing mix of a company that deals with news and advertising. As part of this bachelor's thesis, several analyzes will be carried out, which will relate to the marketing mix and the marketing environment of the company being addressed. A marketing questionnaire survey will also be conducted. After evaluating the results of the analyses, several proposals will be created, adequate to the results obtained from the analyzes and from the questionnaire survey, which should lead to the improvement and improvement of the company's current marketing mix.
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Market segmentation using statistical methods
Bystřická, Michaela ; Marciánová, Pavla (referee) ; Schüller, David (advisor)
The thesis is focused on the segmentation of customers of selected summer swimming pool. The first part of the thesis is devoted to the theoretical concept of the chosen issue. In the analytical part, a summer swimming pool is presented and selected analyses are carried out. The analytical part also includes a questionnaire survey. In the last part of the thesis, measures are proposed that would lead to an increase in the level of services for the selected customer segment.
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Concept of Strategic Development of the Company
Havelka, Jakub ; Šichová, Kateřina (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the concept of strategic development of a company operating internet projects based on content. The first chapter explains basic concepts such as marketing, strategy, and basic concepts in the field of internet marketing. The second chapter deals with analysis of the current situation, internal and external environment of the company, market analysis and the search intent analysis. Based on the results of the second chapter, the third chapter formulates the concept of strategic development of the company for the next five years.
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