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The fenomenon of Karel Gott in Czech press during 1960s - 1980s
Hlavicová, Nikola ; Knapík, Jiří (advisor) ; Štoll, Martin (referee)
This diploma thesis with the title The phenomenon of Karel Gott in Czech press during 1960s-1980s researches a media representation of Karel Gott. Media representation of the most popular singer of Czechoslovakia is in this thesis constructed based on the analysis of media contents of three contemporary printed serials during the years 1959-1989. The theoretical part of this thesis focuses on the area of cultural politics, it deals with specific attributes of popular music in Czechoslovakia and it also presents the identity of Karel Gott. This part of thesis also deals with the press production with focus on the censorship. The aim of this thesis is to compile the media representation of Karel Gott using the method of critical discourse analysis presented by Norman Fairclough. The analysis uses mentioned method to research contents regarding Karel Gott and published in contemporary printed media, such as the serial Mladý svět, Vlasta, Pionýrské noviny, Sedmička and also Sedmička pionýrů. The purpose of this research work is to find out if and in which ways was the media representation of Karel Gott helping to establish the dominant discourse. This thesis designates research questions, whereas the set of answers to three subordinate questions helps to construct the answer to the main question. The...
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Representation of the Czech Republic to the UN
Hrabětová, Magdaléna ; Hejlová, Denisa (advisor) ; Konrádová, Marcela (referee)
The bachelor's thesis focuses on the media image of the United Nations in the most widely read Czech dailies. The first part of the thesis generally presents the organization, its history, structure and relationship with the Czech Republic. The practical part is devoted to quantitative and qualitative research of articles in selected periodicals from 2017, 2018 and 2019. The practical part is devoted to quantitative and qualitative research of articles published in selected periodicals in 2017, 2018 and 2019. Using these analyses, the author was able to find out what and how frequently the media most often write about in connection with the UN. The goal of the thesis is to determine how the Czech press informs about the UN and whether the representation of the highest Czech diplomat at the UN influence that.
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The Case of Josef Odložil's Death in the Czech Press
Štěpánková, Jana ; Bednařík, Petr (advisor) ; Groman, Martin (referee)
The bachelor's thesis "The Case of Josef Odložil's Death in the Czech Press" deals with the circumstances of the death of athlete Josef Odložil, who was the ex-husband of artistic gymnast Věra Čáslavská. It focuses on Josef Odložil's tussle with his son Martin Odložil, the subsequent Josef Odložil's death, trial and presidential pardon for Martin Odložil. The aim of the thesis is to compare, on the basis of a comparative analysis, how these events were reported in the daily newspapers at that time. Four chosen periodicals are analyzed - Blesk, Mladá fronta DNES, Rudé právo/Právo and Sport. According to events, four monitored periods are defined: 7 August - 1 October 1993, 17 July - 14 August 1996, 22 November - 20 December 1996 and 17 January -14 February 1997. The analysis focuses on the number of articles in daily newspapers and in monitored periods. It also observes the first mention of selected events, the number of photographs, the number of articles on the front pages of daily newspapers and the frequency of usage of the Czech News Agency. In terms of content, the analysis of the articles focuses on the chosen headlines, the content of articles and the way of capturing events, the journalist's comments, the statements of the participants and the language which was used. It also deals with...
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Framing in news reporting regarding UKI's cease of EU membership
Klausová, Kateřina ; Nečas, Vlastimil (advisor) ; Miessler, Jan (referee)
The goal of this diploma thesis was to find out how the Czech news media framed the topic of Brexit, or the termination of the United Kingdom's membership in the European Union during 2016. Six selected Czech newspapers and their way of framing articles dealing with the topic of Brexit were analyzed by quantitative content analysis. The shares of some media were markedly different in the publication of articles on the subject and daily Blesk was excluded from the overall ranking due to an irrelevant number of texts. This result was caused by the different focus of the content of individual diaries. Most attention was recorded during June, which was explained by a referendum on the withdrawal from the European Union that was in progress at that time in the UK. The first part of the research was mainly based on the strategic de Vreese framing and the five news frameworks by Semetko and Valkenburg. The analysis showed that both of these framing methods were applied in the reviewed period. According to the definition by de Vreese, is the strategy framework linked to the political environment and communication, which explains the application of this framing in case of Brexit as a politically significant event. Strategic framing was used in all studied media, but the results showed that it was not the...
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The arrival of Reinhard Heydrich in the Protectorate - Image in the Czech Periodical Press from September to December 1941
Rybáčková, Nikola ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
This bachelor thesis focuses on events in the Protectorate of Bohemia and Moravia from September to December 1941 and their image in the selected Czech periodical press. During September 1941, there was an intensified wave of resistance, which was culminated by a successful proclamation of the London radio broadcasting to boycott the Protectorate press by the Czech society. At the end of September 1941, it was suddenly announced that the Protector Konstantin von Neurath is ill. His role in the Protectorate should be then filled in by Reinhard Heydrich as a deputy Protector. He is the person associated with the following period, when serious reprisals against the Czech society took place. In addition to the declaration of martial law, the most important incidents where an arrest of the Prime Minister of the Protectorate Alois Eliáš, a death of the prominent activist journalist Karel Lažnovský and worsening of anti-Jewish measures, including the start of the actual realization of the Final Solution of the Jewish Question. The thesis analyses a way of presentation of the events of the last third of 1941 in the selected Czech official press, which was used as a propaganda and manipulation instrument of the occupation power, and a way of presentation in the selected illegal and exile Czech periodicals.
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Media Image of Brexit in the Czech Press
Volfová, Štěpánka ; Lütke Notarp, Ulrike (advisor) ; Křeček, Jan (referee)
The diploma thesis on the topic Media Image of Brexit in the Czech Press deals with how Czech journalists inform about that specific world affair, what kind of media image they create about it. The analysed period is 2016 when a referendum was held on the topic of the United Kingdom's staying in the European Union in which citizens decided to leave the EU. The material studied includes articles that were published in 2016 in the largest Czech daily newspapers and several weekly newspapers. Using a qualitative content analysis the so-called Grounded theory method a system of categories and subcategories was created that reflects the topics that journalists perceive as key topics to understand the Brexit. In the second part of the research I investigated whether the media system has a direct influence on the Czech media coverage about Brexit. To characterize the media system, I use the parameters defined in the theory of three media models D.C. Hallina and P. Mancini. The theoretical part includes the specification of the term "media image of the world", explains the term "brexit" and presents a brief history of the evolution of the United Kingdom's departure from the European Union. The theoretical part also includes the introduction of the theory of three media models written by Hallina and...
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The media image of the fair trade concept in the Czech press
Holinková, Petra ; Hronová, Tereza (advisor) ; Křeček, Jan (referee)
The thesis The media image of the Fair Trade concept in the Czech press examines media image of the Fair Trade business system in the most widely read newspapers Aha!, Blesk, Hospodářské noviny, Lidové noviny, Mladá fronta DNES, Právo and Sport. The aim is to find out whether newspapers report on Fair Trade in broader context and in which frames it is most likely presented. At the same time the thesis examines the extent to which newspapers inform about Fair Trade. There are two hypothesis formulated, one suggesting that the amount of articles referring about Fair trade has an increasing tendency and that articles do not address the issue in broader context. The answers to research questions and the validity of the hypotheses are examined through quantitative and qualitative content analysis based primarily on the framework theory. Deductive procedure using pre-formulated control questions is also used. The finding is that the newspapers most often present Fair Trade in economics frame followed by conflict frame and human impact frame. In addition, the thesis examines the presence of a critical frame, which is almost absent in the newspapers. The context is usually limited. The amount of articles about Fair Trade is decreasing during the monitored period of time. So the validity of the hypothesis...
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Environmental cartoon in the Czech press
Ondroušková, Žaneta ; Novák, Arnošt (advisor) ; Hájek, Roman (referee)
This diploma thesis is focused on the analysis of humorous environmental cartoons in specific periods during last twenty-three years. In the content and semiotic analysis, I am dealing with cartoons in its various forms in the Czech broadsheet newspapers MF Dnes, Právo, Lidové noviny, Hospodářské noviny, Deník, Lidová demokracie, Svobodné slovo and Práce. I surveyed the subtopics dominating in specific periods and the frequency of envirotoons depending on particular titles and current events in the Czech Republic. The thesis deals with these media contents also in connection with global environmental issues and their public discussion. Another important part is the reflection of social problems which the analyzed topics are closely related with. Combination of quantitative and qualitative methods enables to describe and interpret media units of content and lay the foundations for the research of environmental cartoons which has no tradition in the Czech Republic. In the thesis, I point to the fact that newspaper cartoons provide not only the relaxation and entertainment, but it is also an important medium in environmental agenda-setting and its discussion.
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Cellulite as a social phenomenon: Analysis of Czech print
Babková, Eva ; Pavlík, Petr (advisor) ; Baslarová, Iva (referee)
Diploma thesis "Cellulite as a social phenomenon: Analysis of Czech Press" deals with the topic of origination and development of a conception of cellulite as an illness and defect to the beauty in Czech press and also deals with constructing of this phenomenon in present time. The aim of the study was to analyze and show how the conception of cellulite, thanks to which a normal physiological fact changed into a defect to the beauty and to an illness, was developed and medialized, by using a brief quantitative analysis of Czech press as a whole, a brief quantitative analysis of the research sample and consequently a qualitative analysis of this research sample. Hereafter the aim of the diploma thesis was also seeking of an answer to a question to what extent cellulite is an construct created by advertising industry and manufacturers of cosmetic devices and products, which is abusing and supporting normative imaginings of ideal female body and beauty.
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The media portrait of the Anders Behring Breivik's attack in czech press
Fulínová, Renata ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
This master thesis called "The media portrait of the Anders Behring Breivik ́s attack in czech press" focuses on events that took place on the 22nd of July 2011, when a norwegian citizen Anders Breivik detonated a bomb in the centre of Oslo and killed 8 people. Then he shot 69 young people on the Utøya island. This thesis shows how these events were presented in the four most read newspapers in the Czech republic which are Aha!, Blesk, Mladá fronta DNES and Právo. The analysis focuses on the period of time between 22nd of July and 22nd of September 2011 and then also on the period from April to August 2012 when the trial took place. This master thesis combines quantitative and qualitative research design and shows that Mladá fronta DNES published the most articles out of all 287. Blesk used the biggest amount of photographs - 2.9 photographs per article. The most used photographs were of the victims and also the photographs of Breivik himself. The most frequent topics covered were of the trial, information about Breivik and memorial events. The qualitative part of the research focuses on used language means and proves that the visual part and the photographs play a very important role on the whole feel and emotions in the article.
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