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Competitive Intelligence System Design at Selected Company
Dudová, Kateřina ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
The diploma thesis is focused on the process of introducing Competitive Intelligence into a selected company. The purpose of this thesis is to propose a way that would help the company with orientation in a competitive environment and thus improve its position in the market. The knowledge from the theoretical and analytical part is used as starting points for the actual design of the Competitive Intelligence process and for determining the best method of analysis of the most important competitor.
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Proposal for Measures to Improve the Quality of Services and Selected Marketing Mix Tools
Adam, František ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the improvement of services and selected tools of marketing mix of LIFT and FIT using the mystery shopping method in LIFT and FIT and their direct competitors. The first part of this thesis deals with the theoretical concepts that are closely related to this thesis, followed by the characteristics of the company. The analytical part deals with the analysis of the 5 P's and the research conducted and then it is evaluated using the SWOT matrix approach. Based on the analysis and the research conducted, the last part of the thesis will propose recommendations for improving the services and selected tools of the company's marketing mix.
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Competitiveness of Project Management Software
Květoň, Petr ; Kuboš, Jaroslav (referee) ; Juřica, Pavel (advisor)
The bachelor thesis deals with the comparison of the competitiveness of software for project management. The main software is Navigo3, developed and distributed by Navigo Solutions s.r.o. The first part describes the company itself and its product, then describes competing software and the mutual comparsion. The next section will focus on implementing appropriate tools that will enhance the competitiveness of Navigo3 software.
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Online Algorithms for Packet Scheduling
Veselý, Pavel ; Sgall, Jiří (advisor) ; Stein, Clifford (referee) ; Englert, Matthias (referee)
We study online scheduling policies for buffer management models, in which packets are arriving over time to a buffer of a network switch to be sent through its single output port. However, the bandwidth of the port is limited and some packets need to be dropped, based on their weights. The goal of the scheduler is to maximize the weighted throughput, that is, the total weight of packets transmitted. Due to the natural lack of information about future, an optimal performance cannot be achieved, we thus pursue competitive analysis and its refinements to analyze online algorithms on worst-case inputs. Specifically, in the first part of the thesis, we focus on a simple online scheduling model with unit-size packets and deadlines, called Bounded-Delay Packet Scheduling. We design an optimal φ-competitive deterministic algo- rithm for the problem, where φ ≈ 1.618 is the golden ratio. It is based on a detailed understanding of an optimal schedule of pending packets, called the plan, which may be of independent interest. We also propose a semi-online setting with lookahead that allows the algorithm to see a little bit of future, namely, packets arriving in the next few steps. We provide an algorithm with lookahead for instances in which each packet can be scheduled in at most two consecutive slots and prove lower...
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Bussines plan - Reorganization of Existing Company
Chmelař, René ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor)
The subject of this bachelor thesis is the composition of the detailed business plan for the reorganization of an existing restaurant in Brno, which is focusing os sport broadcasts. It is a company, where many customers go every day. The main purpose of the bussiness plan will be to improve and increase the efficiency of services. In the first part the business plan is based on the compiled theoretical knowledge. The second part is focused on the analysis and the research of internal and extrernal environment. The aim of the thesis is to find out whether the business plan for the reorganization of an existining company is prepared properly and to evaluate i fis realistic.
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Social networks as a tool for competitiveness
Pěničková, Markéta ; Střížová, Vlasta (advisor) ; Feige, Tomáš (referee)
This thesis focuses on the issue of social networks and its potential use as a tool to boost competitiveness. At first, in the theoretical part, basic terms and definitions, which are strongly related to the issue of social networks, are explained. Then the thesis deals with the business sectors, where social networks can be used. Furthermore, the most used representatives of worldwide social networks are characterized along with their potential use in the business. The theoretical part is completed with the chapter that describes and evaluates analytical tools which are used for monitoring and analysis of social networks. Practical part focuses on the aesthetic centre Marttinéz and its competitors in the sector of hairdressing and beauty salons. Firstly, its actual attitude to the social networks is analyzed and further analysis regarding competing salons is carried out the second analysis should reveal competitors' behaviour in the area of social networks. The main output of the practical part is a set of recommendations regarding optimization of company's sites at social networks and also suggestion on a monitoring system of social networks sites of this aesthetic centre.
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Using web pages audit for Competitive Intelligence
Lecián, Michal ; Molnár, Zdeněk (advisor) ; Černý, Jan (referee)
This thesis is focused on thorough description of Competitive Intelligence term and its fol-lows usage for webpages audit. The practical part of this thesis is primarily created for the Bisnode company. However, it can be used everyone who wants to perform on-line webpages analysis of their competitors. In thesis are also used professional tools of Majestic company and SEOPowerSuite company. I got these for limited time after my e-mail corre-spondence with company´s support team. At the beginning of practical section the Bisnode company is introduced to readers, so that they might become familiar with it. After that, the analysis was performed and divided into 4 thematic areas based on Bisnode´s wish. I ana-lyzed strengths and weaknesses of monitored sites in each of this section so that the company can learn not only from their mistakes but also from mistakes of its rivals. I tried to analyze Competitive Intelligence term in detail in the theoretical part of thesis. In addition, this term is viewed from multiple angles (its history, reflection of its Czech trans-lation, ethic associated with the CI term or description CI as process). So, this thesis can be also a beneficial for readers that know this term but want get deeper knowledges.
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How to Create Self-Driven Education: The Social Web & Social Sciences, Coursera & Khan Academy 2014 Case Study
Růžička, Jakub ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
This diploma thesis is concerned with the possibilities of the social web data employment in social sciences. Its theoretical part describes the changes in education in the context of the dynamics of contemporary society within three fundamental (interrelated) dimensions of technology (the cause and/or the tool for the change), work (new models of collaboration), and economics (sustainability of free & open-source business models). The main methodological part of the thesis is focused on the issues of sampling, sample representativeness, validity & reliability assessment, ethics, and data collection of the emerging social web research in social sciences. The research part includes illustrative social web analyses and conclusions of the author's 2014 Coursera & Khan Academy on the Social Web research and provides the full research report in its attachement to compare its results to the theoretical part in order to provide a "naive" (as derived from the social web mentions and networks) answer to the fundamental question: "How to Create Self-Driven Education?" Powered by TCPDF (www.tcpdf.org)
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Competitive environment analysis of travel agency
Holbusová, Jana ; Vaško, Martin (advisor) ; Kvítková, Zuzana (referee)
The thesis analyzes the competitive environment of CK Alexandria. The aim is to create a comprehensive framework for systematic analysis of competitive environment. The thesis uses principles of Competitive Intelligence reflecting the specifics of travel agent industry. The first part introduces travel agents in general. It is followed by a description of competitive environment of travel agents. The following capture introduces the theoretical information about Competitive Intelligence. The practical section outlines the possible usege of CI in the particular company.
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