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The use of negative campaigning in the communication of selected candidates for the office of the President of the Czech Republic on the social networks Facebook and Twitter
Gelnar, Matyáš ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
This thesis examines the use of negative campaigning in the communication of selected presidential candidates on the social networks Facebook and Twitter. The aim of the thesis was to find out how much negative campaigning was present in the published posts of the social networks. The chosen research method is quantitative content analysis. For purpose of this analysis, the time period from one calendar month before the first round of the presidential election to the day of the of the second round of the presidential election was set out. The analysis examined published posts of 3 candidates, who according to the election model of Data Collect and Kantar CZ, had the highest percentage chance of advancing to the second round of the election of the President of the Czech Republic. They were Petr Pavel, Andrej Babiš and Danuše Nerudová. The subjects of the analysis were, for example, the time distribution of individual posts, the use of the negative campaigning and the number of likes. The results of the analysis showed that negative campaigning was a certain part of the pre- election communication on the social networks of each candidate, but differences could be observed in the extent of its use. The analysis also showed that posts with negative campaigning were more popular on social media only for...
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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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Comparison of the communication of Andrej Babiš and Petr Fiala during the election to the Chamber of Deputies in 2021
Friedel, Gabriel ; Brunclík, Miloš (advisor) ; Mlejnek, Josef (referee)
The thesis deals with the comparison of Andrej Babiš and Petr Fiala's communication during the election campaign before the 2021 elections to the Chamber of Deputies. The specific subject of the research is the communication of both actors towards each other during the pre- election debates broadcast between August and October 2021. The thesis tries to answer the question whether Andrej Babiš used negative campaigning techniques to a greater extent than Petr Fiala. Thus, the theoretical part describes the key concepts related to negative campaigning. To analyse the actual communication during the debates, a method based on the work of William L. Benoit is applied, dividing both actors' statements into three categories: attack, praise, defence. The content analysis of the rhetoric of both actors in the debates and the classification of their statements into these categories shows that the negative campaign was applied to a greater extent by Petr Fiala and not by Andrej Babiš. Petr Fiala more often used attacks and critical statements, whereas Andrej Babiš was more often defensive in his statements. Thus, the theory of the challenger and the defender was confirmed at the same time. The analysis also showed that Petr Fiala more often than Andrej Babiš used attacks directed at the character of the...
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The rise of Andrej Babiš and the ANO political movement in 2011-2014
KŘEPELOVÁ, Anna
The bachelor thesis deals with the political movement ANO and the entry of its main representative Andrej Babiš into Czech politics with an emphasis on the period 2011-2014. First, it deals with the early life of the actor and his business activities. In the following chapters, the thesis discusses the entry of the new civic movement into Czech politics and describes its gradual development. It then discusses the electoral campaign of the movement's leader and the subsequent parliamentary elections. The thesis presents the shifts in Andrej Babiš's views from his beginning in politics to his tenure as Minister of Finance. The aim is to analyse the success of the ANO movement and selected events related to Andrej Babiš.
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Development of Andrej Babiš' performance between 2013-2017
Jimel, Šimon ; Klabíková Rábová, Tereza (advisor) ; Schneiderová, Soňa (referee)
The analysis of Andrej Babiš and his media appearances can be useful not only for understanding the situation of Czech politics. His successes in politics and business have made him one of the most influential personalities in the Czech Republic. The thesis therefore focuses on the analysis of his verbal and non-verbal communication traits to provide further insight into this unique politician. This thesis describes and analyses Andrej Babiš's performance in media debates in the early period of his political career in 2013 and compares it with his performance in 2017, when he became an established politician. The aim is to find the characteristic speech and non-verbal features that appear in his speeches and compare them with their evolution 4 years later. The thesis analyses television and radio outputs from the public media - Czech Television and Czech Radio. The theoretical part presents the background for the analysis and the analytical part consists of a description of the methodology of the work, a description of the sources and the characterization of the communication features of Andrej Babiš.
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Evaluation of Andrej Babis' Cabinet - August/September 2021
Červenka, Jan
In August and September survey, the Public Opinion Research Centre focused on evaluation of Andrej Babis' government. 30% of Czechs are satisfied with the person of Prime Minister, 62% are dissatisfied, 31% are satisfied with government's performance and 62% are not. Government's program 35% of Czechs evaluate positively, 44% hold the opposite stance. Communication with public is seen positively by 36% of Czechs, 56% evaluate it negatively. Personal composition of Babis' government (27% satisfied / 63% dissatisfied) is area in which we found the most critical evaluation of public.
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Populism as a discursive strategy: an analysis of the communication of selected populist actors in the Czech political arena
Křovák, Jan ; Charvát, Jakub (advisor) ; Just, Petr (referee)
This paper analyses the concept of populism as a discursive strategy. Therefore, it uses the view of populist discourse as discussed by Ernesto Laclau and other authors in their works. The author analyses the communication practices of four selected Czech political actors on social networks (Facebook and Twitter) in the period before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in October 2021. For the analysis, the author chose representatives who are commonly labelled as populists, i.e. former Prime Minister Andrej Babiš, far-right populists, i.e. Tomio Okamura, and then two politicians representing mainstream parties - Markéta Pekarová Adamová from TOP 09 and Vít Rakušan from STAN. In the theoretical part, the author describes in depth the phenomenon of populism on the basis of expert literature, and in a comprehensive way points out the relationship between populism, social networks, media and political communication. In the practical part, the author conducted a so-called critical discursive analysis of posts of the politicians on the above-mentioned social media and then compared their dominant communication practices. The author then places the data and results of the research in context of the populist narrative described in the theoretical part of the thesis.
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Comparison of the French Movement La République en Marche en the Czech Movement ANO 2011
Matoušková, Renáta ; Perottino, Michel (advisor) ; Šárovec, Daniel (referee)
This bachelor thesis deals with a comparative analysis of two European movements, the French movement La République En Marche and the Czech movement ANO 2011, which in 2017 won the elections to the upper chambers of parliaments. Both entities present themselves as pro-European, centrist movements that seek the favor of all citizens regardless of their ideological beliefs. The work will deal with similarities and differences in movements in terms of their emergence and subsequent development, party organization structure, program for elections in 2017 and marketing during campaigns along with funding and the role of founders within movements. On the basis of obtained information, a comparative analysis will be carried out,. During the analysis, it is important to take into account the legislative and political systems in both countries, which can have a major impact on the behavior and structure of movements. The conclusion of the thesis then offers a final analysis of individual researches that either confirm or refute the thesis-hypothesis
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The influence of the political movement ANO 2011 and Andrej Babiš on Czech policy and society after the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013
Becková, Tereza ; Shavit, Anna (advisor) ; Soukeník, Štěpán (referee)
The main aim of the thesis "The influence of the political movement ANO 2011 and Andrej Babiš on Czech policy and society after the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013" is to introduce the complex analysis of Andrej Babiš and the political movement ANO 2011 in Czech society and identify the tools of political marketing which they used. The thesis represents the personality of Andrej Babiš and indicates the beginning of political movement ANO 2011, its first significant electoral success in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013. This movement professionally used instruments of political marketing and then started with the permanent campaign. It is used to assure the voters that they realize the election promises. The permanent campaign was interrupted during the year 2014 because of the elections to the European Parliament and the local and Senate elections. The thesis also mentions a crisis communication connected to the media scandals which accompany ANO 2011. As the top of the permanent campaign of political movement ANO is identified and analyzed Andrej Babiš speech during the extraordinary session of the Chamber of Deputies that was held in May 2016 because of the resort Čapí hnízdo. Finally the thesis...
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