|
|
Optimising usability of e-shop Vivantis.cz
Rozhoň, Filip ; Novák, Michal (advisor) ; Přibil, Jiří (referee)
The thesis in theoretical part explains the importance of optimizing usability for e-shops and describes the whole process optimization with a focus on user testing and A/B testing. Each of optimization methods is supplemented by examples from case studies. In the practical part thesis is focused on optimizing usability of specific e-shop Vivantis.cz. It shows the practical application of optimization methods with the emphasis on user testing and A/B testing.
|
|
|
The use of responsive design to optimize websites for mobile devices
Kolínek, David ; Malinová, Ludmila (advisor) ; Jenčková, Jiřina (referee)
With an ever-growing group of Internet users connecting via mobile devices it is necessary to prepare websites for a new group of visitors. This thesis presents a comparison of the various methods how to customize a website for mobile devices and detailed description of responsive web design. The thesis also contains a description of the differences in the behavior of mobile and desktop users and their different needs. The output of the practical part of thesis is a new form of website for hotel Zlatý Lev located in Jablonec nad Nisou, which are designed according to the principles and the rules of responsive web design. Thanks to this we will achieve the best user experience on different devices, from desktop computers, tablets and even smartphones.
|
|
|
Proposal of Software Development Methodology with Focus on UX
Mikula, Jan ; Šebesta, Michal (advisor) ; Chocholatý, Drahomír (referee)
The main objective of this work is to propose a software development methodology which will reflect both issues -- design of User Experience (UX) and its implementation. The second objective is to compare the current software development methodologies. The third objective is to describe the work environment and the principles of that environment to fully implement this methodology. The fourth objective is to test the methodology in practice and validate its performance on my own startup. The fifth objective is to analyze companies which are focusing on similar product as my startup and their approach to UX development. First I will take look at waterfall methodology and then at modern agile methodologies such as Scrum, Kanban and Lean management, which are now becoming standard in software development. I will describe issues with the integration of UX into software development. The next section will introduce my own methodology, which is based on Scrum. The methodology consists of general principles of Lean and Agile management and the management, which is sometimes called "freedom at work". Then I will use the proposed methodology on my own startup project and will evaluate its use in practice. In last part I will analyze development process with focus on UX in projects Medium and Facebook. Thesis combines knowledge from Lean and agile management, economy and cognitive science to show the way to succeed in today services with great UX.
|
|
|
Application of the User Experience principles in the process of creating a Web service
Immerová, Kristýna ; Čermák, Radim (advisor) ; Řezníček, Václav (referee)
The aim of this paper is to analyse and describe the process of designing web services and means of implementations of User Experience principles in its course. The first part defines the terms of User Experience and Web services. The second part describes the actual process of designing web services and methodologies for applying the principles of User Experience in this process. Practical part introduces usage of these methods on real projects of the company LMC, s.r.o. The work was able to describe the optimal procedure for applying the principles of User Experience in the process of designing Web services and describe the role of User Experience designer in this process. The results of this work facilitate understanding their role in the design of Web services and the benefits of optimal processes for the development of the service.
|
|
|
Designing a web application for managing band finance and concert orders
Kocián, Jan ; Bubeníček, Jan (advisor) ; Šubrta, Václav (referee)
The main aim of the bachelor thesis is to outline a solution of a web application, that would simplify the process of managing band finance and concert orders. Profound understanding of the topic will be based mainly on market research together with an observation of real processes of a Prague-based band called Hot Wings. The third chapter will present the findings in form of a business process models as well as both graphical and functional solution with a list of planned technologies. In the fourth chapter it will be followed by an outline of pricing and marketing strategy. The result of the thesis will serve as an initial research preceding a development of a real application.
|
|
|
User Experience and use knowledge of cognitive science
Blšáková, Daniela ; Čermák, Radim (advisor) ; Řezníček, Václav (referee)
This bachelor thesis is focused on cognitive psychology and its use in creating web pages. The thesis is divided into two parts. The theoretical part explains the concept and the development of cognitive psychology, paid the attention to human processes and their application to the website. In the thesis are mentioned concepts of user experience and usability testing. The practical part is devoted to a home page that is based on principles contained in the thesis. The location of the individual elements on the page are detailed described and the quality of the website is verified by usability test.
|
|
|
Increasing business performance of website
Knopp, Filip ; Šebesta, Michal (advisor) ; Pařízek, Michal (referee)
This thesis deals with the improving of website business performance through the optimization with a focus on user experience. Its concern is not how to accumulate more traffic to the website but rather how to motivate website users, persuade and help them achieve desired goals. The aim is to introduce the concept of User Experience (UX) and Conversion Optimization (CRO). Further on, to suggest a general process of the website optimization focused on user experience and to apply this procedure in a case study. The contribution of this thesis is to link the UX/CRO concepts that provide users with a positive brand experience and allow organizations a sustainable competitive advantage, differentiation and higher marketing ROI.
|
|
|
Design of software tool for on-line user testing of web applications
Baxa, Tomáš ; Šedivá, Zuzana (advisor) ; Pražský, Petr (referee)
This thesis deals with the topic of website optimization and user testing, with focus on the user experience. The main objective of this thesis is to design a software tool for on-line testing of the user experience of web applications, which currently does not exist on the Czech Internet. The first part deals with the user experience in theoretical aspect. It contains a comparison of experts' opinions on the issue and deals with the definition of basic concepts. The theoretical part contains an analysis of research techniques used in designing the user experience, which is an important output for the second part. Practical part of thesis includes at the beginning a research of the availability of tools to support analyzed research techniques on Czech Internet and assess their suitability for implementation into the designed tool. Afterwards thesis follow up the main goal - the development of a software tool for usability testing of web applications and websites (incl. the proposed business model and potential areas for future development). This tool should among other things provide benefits in terms of speed up and simplification of usability testing, including reducing the costs of testing.
|
|
|
Návrhy na zlepšení user experience webové prezentace města Brna - GOtoBRNO.cz
Remetei, Dominik
Bachelor thesis is focused on testing user experience of official tourism webpage for Brno - GOtoBRNO.cz. The thesis includes introduction to user experience, web design and web optimization and eye tracking a destination marketing. Significant part of the thesis is a research using the eye tracking technology. Scenario of the conducted research was assembled on the basis of consultations with the team members of the eye tracking lab of Mendel University in Brno, creators and administrators of the web (employees of TIC Brno), personal consideration and knowledge obtained from the relevant literature. All acquired data and conclusions made on the basis of the results should be understood as recommendations and its possible use I leave to the reader.
|
|
|
Key aspects of web applications according to their business focus
Nemejovský, Michal ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
The main focus of this diploma thesis is the characteristics of key aspects, which are important when designing, implementing and maintaining web application, whereas these aspects differ according to business model of the web application. The thesis reflects modern trends in the areas of web project management, UX, web design, E-Commerce process management etc. The thesis consists of the introduction, theoretical part, practical part and conclusion. In the introduction I present the reason for picking this topic, the more in-depth targets of the thesis, preconditions, restrictions, in-depth structure, sum-up the expected contribution and present research of the field. The theoretical part consists of the information about online business and introduction of the web applications. Furthermore, the key domains are presented with the new trends in different areas of web applications. In the practical part, at the beginning, there are categories of web applications defined, which are based on different business models introduced earlier. This part is followed by the comprehensive analysis in the field of web E-Commerce applications for each category of the web application, with the output of trends and best practices in the field according to each domain of the web application. It is then followed by the analysis of situation around web applications in general, because here were also some trends and best practice noticed. In conclusion I sum up the acquired results, introduce the contribution of the thesis and think about the situation around the web applications.
|
guest ::
