National Repository of Grey Literature 8 records found  Search took 0.00 seconds. 
Nevřivá, Kristýna ; Holendová, Petra (referee) ; Hornungová, Jana (advisor)
The bachelor's thesis focuses on the evaluation of the financial situation of the company AZOS, s.r.o. with the help of financial analysis in the period 2017-2021. The first part contains a theoretical description of the methods and indicators used in the following part. In the analytical part, individual indicators are calculated and evaluated. According to the results from the analytical part, possible measures to improve the financial situation of the company are subsequently proposed.
Proposal for Regulatory Measures on the Market of Mobile Operators
Pologotina, Ekaterina ; Holendová, Petra (referee) ; Škapa, Stanislav (advisor)
The thesis focuses primarily on the research of price formation in an imperfectly competitive market. Concepts such as monopoly, oligopoly, monopolistic competition and price discrimination will be discussed. In the analytical part, the knowledge from the theoretical part will be used, which solves the issue of the telecommunications market in the case of imperfect competition, which will be solved by me.
The Evaluation of the Investment
Handrla, Aleš ; Holendová, Petra (referee) ; Luňáček, Jiří (advisor)
The task of the bachelor's thesis is to evaluate the planned investment of SVOBODA-stavby s.r.o. in the matter of the purchase of a new machine, which is supposed to contribute to saving the company's financial costs. The thesis analyzes the basic theoretical knowledge regarding the company's investment plan, then characterizes the company and classifies the overall effectiveness of the plan. At the end of the work, it will evaluate the planned investment of the company on the realization of the project and define recommended suggestions for improvement.
Evaluation of the Financial Situation of a Company and Proposals for Improvement
Bartík, Petr ; Holendová, Petra (referee) ; Sághy Estélyi, Kristína (advisor)
The bachelor thesis deals with the evaluation of the financial situation of Javořice, a.s. in the period 2016-2020 and subsequent submission of improvement proposals. Individual theoretical methods and concepts of financial analysis are elaborated and explained in the first chapter. In the second chapter these methods are used to evaluate the current state of the company. My own proposals and measures to improve the financial situation of the company are presented in the third chapter
Customer Satisfaction
Pišková, Martina ; Holendová, Petra (referee) ; Schüller, David (advisor)
The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.
Proposal for Improving Marketing Communication in a Selected Company
Matoušková, Jana ; Holendová, Petra (referee) ; Kaňovská, Lucie (advisor)
The master thesis deals with the marketing communication of a specific company. The work is divided into three basic parts. The first part is theoretical, defines the basic concepts that are necessary to know to understand the topic. In the second part of the master thesis, a selected company is introduced in more detail, on which an analysis of the current state is performed. The last part contains suggestions for improving marketing communication, the proposals are based on theoretical knowledge along with an analysis of the company.
Suggestion of Changes in the Marketing Communication of the Selected Company
Holendová, Petra ; Kruljacová, Anna (referee) ; Mráček, Pavel (advisor)
The thesis describes the marketing communication of a specific company. It contains the vital concepts from the marketing mix and its tools, which are then aimed at promoting the company. Futher section contains the analysis of current condition and own recommendations for improvements. The recommendations come from theoretical concepts together with the analysis of the company.
Optimization of Tax Burden of Individual
Holendová, Petra ; Sedláčková, Lenka (referee) ; Brychta, Karel (advisor)
This bachelor‘s thesis deals with the optimization of the tax burden of an individual. The main objective is to evaluate the current situation of an individual from the point of view of its tax burden and to propose steps leading to tax optimization. This thesis includes changes in that will come in effect in 2017.

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