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Mechanism of patients with anorexia nervosa
Ježková, Tereza ; Hrachovinová, Tamara (advisor) ; Šivicová, Gabriela (referee)
The Defence Style Questionnaire which assesses three factors of defence mechanisms ( mature, neurotic, immature) was completed by 44 anorexie women aged from 14 to 30 years, and 121 healthy women. The Thematic Apperception Test used to assess ego developpement and defence was completed by 15 patients. We found that the anorexie women differ from the healthy population in use of neurotic and immature defence mechanisms. In contrast, no difference was found between restrictive and purgative patients who do not differ in any factor of the Defence Style Questionnaire.
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Last play of Thomas Bernhard "Heldenplatz" and its picture in contemporary austrian press
Marešová, Petra ; Köpplová, Barbara (advisor) ; Ježková, Tereza (referee)
My bachalor thesis offers analysis of medial coverage of the indignation caused by publicizing and staging of Thomas Bernhard's play Heldenplatz. Through qualitative content analysis, I compare newspaper articles published before and, also, after the opening night of this play in particular newspapers of temporary Austrian press. With the help of articles published in the Profil, Salzburger Nachrichten and Neue Kronen Zeitung, I present how mass media are able to stir deprecating reactions and how they develop technique of scandalization, how they use stereotypes to influence public opinion, or, how they reflect upon each other. I also take a deep look into several concepts, which gradually became a part of discourse in mass media and society. In the first place, it is a piece of rhetoric "Freiheit der Kunst", meaning "art freedom / freedom in art", next, calling the author "Nestbeschmutzer", at the time a popular label, and calling the director with the humiliating expression of "Piefke" and "Schuft". A number of newspaper articles which were published after staging Heldenplatz was far smaller than a number of articles published prior the opening night. Scandalousness of both Bernhard's drama and its later first performing was still deepened by the Neue Kronen Zeitung tabloid. However, the Profil...
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Media image of David Černý and his work in the zech press
Kušiaková, Anna ; Sládková, Hana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis "The medial image of David Černý and his work in the czech press" is trying to present the medial image of contemporary czech controversial artist in selected periodicals, formed both by the media and his personality. For specific documentation of the image, its changes and development while outlining development of periodicals themselves were selected two seasons; five-year period before the turn of the millennium (1996-2000) and equally long period after the turn of the millennium (2006-2010), the periodicals were chosen from among the most read newspapers (MF DNES, Lidové noviny, Hospodářské noviny and Blesk) and weeklies (Reflex, Respekt a Týden). In the first part is presented the biography of David Černý and his work, as well as some of the press trends since 1989. The second part of the work is focused on a specific period and personality in the monitored titles, the aim is to describe from selected articles the medial image of David Černý and describe, how it has been transformed, how has changed expression of the artist and which changes have occured in press. David Černý is a significant czech artist and because it does not occur too many comprehensive publications, dealing closer with his controversial person and work, I would like this work to contribute to the...
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Marketing Communication of Dejvice theatre from 2010 to 2020
Procházka, Jiří ; Ježková, Tereza (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor's thesis is focusing on development of the marketing communication of Dejvické divadlo between 2010 and 2020 and factors influencing audience motivation to visit this theatre. Specificaly it is focused on six media titles - the recording of production of Teremin, movies Díra u Hanušovic and Kvarteto and series Čtvrtá hvězda, Dabing Street and Zkáza Dejvického divadla. Theoretical part describes historical context of existence and functioning of Dejvické divadlo and defines marketing methods used in art marketing and theatre marketing based on the literature. Practical part analyses marketing tools and methods used by Dejvické divadlo during examined period and presents results of quantitative research focused on image perception of Dejvické divadlo and possible influence of mentioned media projects, which members of art ensemble of Dejvické divadlo participated on.
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Perception of the TikTok platform by children born between 2003-2006
Navrátilová, Tereza ; Rosenfeldová, Jana (advisor) ; Ježková, Tereza (referee)
This bachelor's thesis deals with the social network TikTok and its perception by children born between 2003 and 2006, specifically what role TikTok plays in their lives, how they use it and their content preferences on this platform. The theoretical part describes the TikTok platform, its origin, development, typical users and algorithm. It also defines psychological profile of adolescents and describes their behavior on social networks. In the practical part, a qualitative research was conducted in a form of interviews, which found out how respondents perceive TikTok and how they use it. The respondents were active users of this social network. Finally, the results are being discused, which is followed by a description of how to successfuly target advertisement on TikTok on researched age group based on the results of the survey.
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Specifics of cooperation between the current Czech alternative music scene and commercial entities
Pecková, Sára ; Ježková, Tereza (advisor) ; Schneiderová, Soňa (referee)
It is common in marketing communication to use music or to establish cooperation between subjects of the music industry and commercial entities that are not directly related to music. This is most common for music produced directly for commercial purposes and for the so- called mainstream music scene. On the contrary, the alternative music scene differs from the mainstream in many ways and often directly identifies itself against commercial conduct. In addition, the Czech alternative music scene has many special specifics due to historical development. Nevertheless, cooperation with commercial entities takes place with representatives of the musical alternative, although these cases are not as common as in case of the mainstream music scene, or they have not yet received much attention. This work follows up the specifics of cooperation between the current Czech alternative music scene and commercial entities as a cooperation of two completely different spheres. The observed specifics are based on in-depth interviews with representatives of the contemporary Czech alternative music scene, who have experience in cooperating with commercial entities. The result of the research is an approximation of how the cooperation between the two entities works.
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