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Marketing tactics and its application in the management of elementary art school
Bémová, Alena ; Kursch, Martin (advisor) ; Liška, Roman (referee)
The diploma thesis deals with the application of marketing tactics, that is, in the form of a marketing mix in school management. It is based on theoretical knowledge in the field of marketing. Marketing tactics use elements of the marketing mix and these elements help the managers of the organization in compiling the offer so that the offer addresses the customers and satisfies their needs. The aim of the diploma thesis is based on the analysis of the current state of marketing management with a focus on elements of the marketing mix of the selected elementary art school to propose recommendations for innovation and especially through marketing communication tools to improve communication flows in relation to current and potential school clients, and thus increase the attractiveness and competitiveness of the school. The subject of the research part of the work is the analysis of the current state from the point of view of individual elements of the marketing mix. It also examines in more detail the level of marketing communication as an important communication and presentation element of the school. Two methods were used for the research part. The first method is a questionnaire survey, the target group of which are parents of children attending a selected elementary art school. It focuses on the...
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Use of coaching as an educational method in business organizations
Matějková, Markéta ; Šafránková, Jana Marie (advisor) ; Liška, Roman (referee)
Considering the frequent and fast changes, technology development, new processes and globalization, education becomes more and more important. It impacts not only individuals but also organizations that need to have high quality employees who will be able to react to the changes and adapt to new conditions. To ensure process effectiveness, it is necessary to select appropriate educational methods when educating employees. This thesis deals with coaching, and its aim is to evaluate the possibility of using coaching as an educational method in business organization. In the theoretical part, the comparative and content-analysis methods were used and in the empirical part the data were collected through questionnaire and semi-structured and unstructured interviews. Research was executed among employees of business organizations, human resources personnel and managers who had experience with coaching. It was supplemented by an interview with a professional coach who provides coaching in organizations. The goal of the survey was to identify benefits of coaching for employee education and to detect its potential constraints. The results of the survey demonstrated that coaching can be considered as a suitable method for educating employees. The main benefit for employees is in improving their skills in...
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Headteacher Competences within an Educational Institution
Círal, Gabriela Sarah ; Tureckiová, Michaela (advisor) ; Liška, Roman (referee)
Most kindergartens are managed by a headmaster/ headmistress and their deputies (depending on the size of the kindergarten). There are some kindergartens which fall within the management of a primary, or even secondary school in the particular municipality, and the function of the headmaster/headmistress is taken over by the primary/secondary school principal. If that is the case, the kindergarten headteacher position is introduced, who is not a deputy but is in charge of the kindergarten and responsible to the principal. In this thesis, my concern are the competencies of a kindergarten headteacher as an educational institution leader. In the theoretical section, I focus on the headteacher position, what group management and control, documentation and material sourcing concerns in such a position; what determines the working hours, and the measure of participation in the organisation management. Furthermore, key competencies are described, and headteacher professional competencies are identified in detail: what kindergarten management deals with, what to imagine under the term educational process, and what the responsibilities are. Self-reflection should be important with everyone, it is very important in educators, and absolutely essential in headteachers. In the empirical section, I perform a...
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Bullying in schools through the eyes of school principals
Čížková, Kateřina ; Svobodová, Zuzana (advisor) ; Liška, Roman (referee)
The diploma thesis deals with bullying and conflicts in the school environment, specifically in the environment of kindergartens, primary and secondary schools and how the principals of these schools view bullying. Bullying in the school environment is a frequently discussed phenomenon and a problem that needs to be addressed, hence it was chosen as a current topic for this thesis. The theoretical part describes the knowledge about conflicts and bullying - definitions of conflict and bullying, classification, manifestations and causes, methods of solution and prevention, as well as history. The empirical part deals with in depth interviews with school principals, who answer questions about bullying at their school as part of qualitative research. The possible occurrence of bullying and conflicts, the awareness and experience of school principals, as well as their views on bullying and conflicts in education are identified. Furthermore, the methods of prevention and solutions that the school chooses are found out. The work is based on methodological approaches of grounded theory. The data from the interviews are analyzed, then divided into appropriate categories and subcategories using coding method. There are mutual relations between the categories, which can be seen in the created scheme at the...
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