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Analysis of Advertising Communication of The Private Universities in 2013
Holanová, Šárka ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
The thesis deals with the advertising communication of private higher educational institutions in Prague in 2013. The theoretical part describes the character of the marketplace of higher education in the Czech Republic at first, where the private higher educational institutions have to compete with the state universities. The next theoretical part focuses on the theory of marketing for educational institutions, the marketing mix, promotion, communication mix, and on advertising in particular. The theory is confronted with the practical use of marketing at several private higher educational institutions in Prague. Lastly, in the theoretical part there is a place decided to lighting up the relation between advertising and image of an institution. The final part of the thesis is focused on the linguistic analysis of chosen print and outdoor ads. The analysis aims primarily at description of the character this type of advertising communication.
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Chipped stone industry in the context of the Early Bronze Age
Rychtaříková, Tereza ; Limburský, Petr (advisor) ; Šebela, Lubomír (referee)
This diploma thesis focuses on studies of chipped stone industry of the Early Bronze Age in Bohemia and deals with questions connected to its occurrence in settlement and burial sites. The first part of this study presents the results of artefact analysis. The anylised complex of artefacts consists of 108 items and originates in following localities: Kolín - ringroad, Pátek near Poděbrady, Polepy near Kolín, Velké Přílepy a Vliněves. The analysis included the typological and morphological characteristics, used material and the links to their position in settlement objects and other finds. The second part of this diploma thesis summarizes present knowledge of prestigious artefacts such as silicite daggers, axes and arrowheads. Furthermore, it investigates the matter of contacts between Central Bohemia and Moravia on the basis of Moravian stone materials distribution. A catalogue of chipped stone industy from Central Bohemia is also included in this diploma thesis.
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Music of Nepal and Possibilities of its Use Within Music Lessons at the Primary School
Raska, Tereza ; Saláková, Magdalena (advisor) ; Selčanová, Zuzana (referee)
TITLE: Music of Nepal and possibilities of its use in Music Curriculum in Primary Schools (1st-5th grade) AUTHOR: Tereza Hladíková DEPARTMENT: Department of Music Education SUPERVISOR: PhDr. Magdalena Saláková, Ph.D. ABSTRACT: The principal aim of this thesis is to explore the application of Nepalese folk music in elementary education (1st-5th grade), and provide elementary school teachers with a design curriculum to integrate this topic in various forms and teaching school programs. In doing so, the thesis also examines the enrichment of student's cultural and musical perspectives that shape their development. In particular, the study provides a comprehensive methodological themes that focus on the traditional Nepalese folk music, including a set of hypotheses,and their evaluation in experimental lessons. The key findings of the thesis show the utility of the lydian melody, syncopation in rhythm, and cultural enrichment of students in music curriculum of elementary schools.
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Motherhood seen throw the eyes of three generations of women
Havránková, Tereza ; Levínská, Markéta (advisor) ; Presslerová, Pavla (referee)
The purpose of this thesis is to make a plot of generations changes in motherhood. The aim of the theoretical part is to introduce possible views on motherhood. It gives us a look at materhood like a social construct and a biological instinct. This part is also dealing with their reciprocal combinations. Another parts of this section is to introduce motherhood like a social role and motherhood like a sense of identity. The aim of the practical part is to collect information from mothers of three generations about their own experiences with motherhood. The interview was according to The Grounded Theory. The particular aims of this section are to discover important areas of motherhood for women of all generations, find out the generation changes in this areas and evaluate the impact of this changes on the final image of motherhood. The generation changes and important areas of motherhood are compared and discussed with theoretical findings from the first part. The conclusion of this work thesis is focused on importance of these generation changes on the final image of motherhood.
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Comprehensive child developmenz in preschool upbringing
Vlasáková, Kristýna ; Komárková, Tereza (advisor) ; Swoboda, Jaroslava (referee)
This bachelor thesis is comprehensively devoted to the entire preschool period. It primarily focuses on child development where all branches of development are described, always in relation to a specific age period. The interweaving of knowledge about development into other areas closely related to the profession of a kindergarten teacher is also included. A closer look at developmental areas can be much more useful than it might seem at first glance. It makes it possible to solve complex problems such as professional burnout or issues of appropriate motivation. It makes it possible to improve communication between all participants in the educational process. It helps all teachers in getting to know children and choosing a suitable educational approach. It helps teachers in choosing activities. Last but not least, it helps to understand the world through children's eyes, which is essential for all educators who want only happy children in kindergartens. This and much more can be read in this bachelor thesis. Key words: Kindergarten, development, preschool period, upbringing, education, school preparedness and readiness, communication, burnout, diagnosis, motivation, activities
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Anglický název práce: Possibilities for solving behavioral and learning disorders in primary school
Brych, Denis ; Komárková, Tereza (advisor) ; Sedláčková, Daniela (referee)
Červený vrch primary school in Prague 6. It addresses the factors that influence the work of these children and the methods that can be used in practice. In the theoretical part of the thesis, it contains a definition of the terms behavioural and learning disorders, their causes, possibilities of re education including selected methods for working with these pupils. In the practical part of the thesis the focu aged from eight to twelve years. Interviews with children, parents, assistants and teachers were used in the research. In addition, the actual work with the pupils involved in the research. These met observation, interviews, working with pupils in the classroom, trying out the techniques described in the theoretical section and collaborative assessment. All in collaboration with teaching assistants and teachers. Their work in class, learning outcomes and behaviour during breaks were assessed. The main aim of the work was to find out the factors that influence the life of children with behavioural and learning disorders in primary school, or to try in practice different techniques for working with them. There is no doubt that there are many factors that affect the work and life of a child with behavioural or learning difficulties in a school environment. From the research conducted at the previously...
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The effect of adjustment of sleep patterns on mental stress and body weight
Mutinský, Petr ; Manková, Denisa (advisor) ; Nekovářová, Tereza (referee)
This study aimed to investigate the impact of sleep pattern modification on sleep quality, circadian preference, mental strain, and body composition. Sleep pattern modification was implemented through a 14-day intervention involving three groups with varying levels of engagement. All participants received recommendations compiled into a sleep manual. The primary objective was to examine the relationship between sleep pattern modification and changes in sleep quality, circadian preference, stress levels, and body composition, including body fat and skeletal muscle mass. Additionally, the study sought to determine whether the level of engagement in sleep pattern modification within each group influenced post- intervention sleep quality. The study employed an online questionnaire battery comprising the PSQI, MEQ, and PSS-10 questionnaires, completed by N = 95 physically active participants aged 18-53 years. Body composition measurements were obtained using an InBody device. Repeated measures ANOVA analysis revealed a statistically significant improvement in sleep quality following the intervention as measured by the PSQI questionnaire (F(1, 77) = 144,31, p < 0,001, ηšₚ = 0,66). However, no significant interaction between the intervention and individual groups was found (F(2, 75) = 1,29, p = 0,28, ηšₚ...
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Worpswede and Prague.
Náprstková, Tereza ; Prahl, Roman (advisor) ; Šámal, Petr (referee)
This bachelor's thesis deals with the Worpswede artists colony and its influence on Prague art of the early 20th century. The exhibition of Worpswede landscape painters in 1903 which was organized by SVU Manes had a major impact on the young generation of Czech landscape painters. In order to form a comparison with the Czech contemporary work it is necessary to capture the main representatives of the colony and examine their works. Therefore it is important to introduce the individual members and to describe their character and artistic style. In this work I also deal with the phenomenon of art colonies which affected a number of European countries in the 19th century and early 20th century. The research of contemporary Czech literature and archives will be highlighted in this project. The survey is supposed to show unpublished findings on the topic of Worpswede and Prague. Keywords Worpswede, art colonies, landscape painting
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Well-being in the profession of attorney
Juříková, Tereza ; Gillernová, Ilona (advisor) ; Faberová, Karolína (referee)
The aim of the thesis is to present the lawyer's profession from the point of view of his personal well-being and to identify the factors that influence this personal well-being. The theoretical part of the work is primarily focused on defining the basic concepts of well-being and advocate. The lawyer's profession is understood here from the point of view of the function and prerequisites for its performance. The concept of well-being or personal well-being is a very broad concept, as it includes everything that contributes to the quality of a person's life. It can also be described in terms of psychological, physical and social. According to Seligman, the theory of mental well-being points to a total of five components of well-being (positive emotions, engagement in activities, positive relationships, meaningfulness and successful performance), which are addressed in individual subsections. Part of the theoretical part is also an overview of current world studies that connect the topic of well-being and the performance of advocacy both in the form of meta-analyses and partial research studies. The research part is a qualitative analysis of the given problem, which was carried out with the help of a semi- structured interview with representatives of the legal profession. With the help of a thematic...
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The Lands of Bohemian Crown in the political conception of Wenceslaus IV. Bohemia
Dufková, Tereza ; Bobková, Lenka (advisor) ; Čapský, Martin (referee) ; Holá, Mlada (referee)
The PhD. thesis focuses on one of the partial aspects of the reign of the Bohemian king Wenceslaus IV, namely his rule over the so-called Crown lands of the Bohemian Crown. This perspective has so far remained outside the interest of historians. This thesis aims to assess how the king was able to cope with the extensive inheritance from his ancestors, what governmental strategies he could use to do so, and what problems he had to solve in the crown lands. This perspective has made it possible to provide a comprehensive view of one of the sub-segments of Wenceslaus' reign, which may contribute significantly to its overall evaluation in the future. Several general categories emerged from the analysis (power politics, property and fief affairs, financial policy, economy and trade, ecclesiastical policy, royal administration, and monarchical representation), demonstrating the wide range of the monarch's duties and monarchical possibilities. Based on the research conducted, it is evident that Wenceslaus' policies and exercise of government in the crown lands were in line with those of his predecessors, and the king's manner of rule did not substantially deviate from established practices, which contradicts the traditional image of his reign in the Bohemian lands. The thesis also includes a catalogue of...
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