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Who are we and who are we becoming within social network sites?
Trachtová, Veronika ; Minařík, Karel (advisor) ; Šlerka, Josef (referee)
The presented thesis aims to analyze the impact of social networking sites (SNS) in shaping our identity. Especially in the context of changes in everyday life caused by significant increase of SNS users. Unlike previous forms of online identity the identity of SNS users is anchored in the reality. Therefore our identity performance in this environment is closely tied to our real identity and real social network. Part of the thesis describe the influence of real social network on our lives, particularly the strong of weak ties is discussed. The analysis is focused on the processes and forms in which is our identity constructed and manifested within social networking sites. Detailed consideration is aimed on narrative and fragmentary characteristics of such identity. Also the consequences of total indexing of user-generated content and its persistent features are examined. This topic is followed by setting the framework of reputation management and protection of personal data. The findings of research present the forms of user identity on Facebook, the use of privacy settings and in particular the importance of the size of the networks of friends. The relationship between socialization in SNS and in the real world is described.
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Interpersonal relationships and social network in terms of stay in foreign culture
Malá, Lenka ; Morgensternová, Monika (advisor) ; Štětovská, Iva (referee)
The main subject of this Diploma Thesis is a description of psychological aspects of staying in foreign culture with focus on interpersonal and group processes and their influence and importance for the stay in foreign culture. Central theme of interpersonal relationships and social networks formation is discussed in terms of stay in foreign culture with regards to new forms of electronic communication and its characteristics. This Diploma Thesis focuses on social networks formation and its process and dynamics in electronic communication environment in contrast to real environment. Furthermore, it applies to interpersonal relationship changes, maintaining original far-distant relationships and formation new ones through electronic communication when being in foreign culture. Empirical part of thesis concerns a study of a degree of psychological and sociocultural adaptation with emphasis on electronic communication and its influence of interpersonal relationships and social networks when being abroad. Empirical part of thesis consists of quantitative data analysis. Data obtained from questionnaire, that was filled by international university degree students, who are just experiencing international study sojourn, were analyzed in terms of sociocultural and psychological adaptation. These two areas...
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Politicizing Sexualities: Mobilization practices and networking within the LGBTQ movement in contemporary Madrid
Wiesnerová, Vendula ; Ezzeddine, Petra (advisor) ; Kolářová, Kateřina (referee)
This ethnographic study intends to explain the recent mobilization practices within the LGBTQ movement in contemporary Madrid in reference to the strategic use of identity and networking in collective action. It describes the Spanish movement as an ideologically polarized heterogeneous aggregate. The active challenging groups criticize the dominant part of the movement for giving up its original message of sexual liberation and diluting it in consumerism by supporting capitalist tendencies and the power of leading political parties. Via launching protest campaigns and collaborating in internationally supported networks with other ideologically related social movement communities, the challenging groups demand civil rights for all people, regardless of their sexual orientation or identity. They mobilize upon the collective identity of "precariousness" while integrating elements of queer and transgender theory into their radical leftist oriented politics in order to transform the Spanish society. By bringing on new critical ideas and adherents, the success of the leftist oriented challenging groups has an impact on the direction of the politics of the dominant group, which thereby is forced to adopt such ideas into their politics. Despite the disunity and antagonistic character of the movement, the...
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Professional interpreter in the 21st century: new technologies and social networks
Stoklasová, Hedvika ; Čeňková, Ivana (advisor) ; Mraček, David (referee)
The topic of this master's thesis is new technologies and social networking sites in the field of interpreting. The theoretical part discusses how, over the course of time, technological advances have altered not only the face of interpreting itself but also the way interpreters work, and presented them with new possibilities. This part also briefly deals with the history and functioning of social networks, namely Facebook, Twitter and LinkedIn and examines the possibilities social networking sites offer in terms of marketing. The empirical part presents conclusions drawn from the study. The purpose of the study was to determine general tendencies in the use of new technologies and social networks by Czech interpreters. The questionnaire distributed online focused mainly on the following points: ownership of smartphones and tablets, awareness of technical novelties in interpreting, use of social networks for professional and marketing purposes. A total of 150 people took part in the study. The analysis of collected answers revealed that the number of tablet or smartphone owners amongst the participants is quite high, that participants are skeptical towards nontraditional ways of interpreting and that interpreters use social networking sites rather for communicating within the interpreting community...
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Blog as a phenomenom of online journalism
Hesounová, Martina ; Huněk, Filip (advisor) ; Křeček, Jan (referee)
This thesis titled Blog as a phenomenon of online journalism focuses on public perception of blogs, printed media and online versions of printed media. The theoretical part is divided into three chapters, which deal with online journalism, blogs and its history, new media and the last chapter is about possible journalism future. The practical part of my thesis is based on quantitative analysis and qualitative research. The quantitative research applies surveys as a data gathering method with randomly chosen sample of respondents. The qualitative research uses in-depth interviews conducted with students studying New media or Journalism degrees at the Charles University. In the empirical part of my thesis, the study sets out three key hypotheses. After the interpretation of both research methods we found out that women of age 25 or lower prefer to read blogs rather than magazines about beauty. The second hypothesis states that the most trustworthy media type perceived by women is the press. This hypothesis has been proven as well. Furthermore, the results from the survey indicated that a price is not the most important factor for choosing the media type. However, it still belongs among the three most important factors that respondents base their decision on when choosing a media type. Lastly the...
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Digital Marketing Strategies - Combination of Digital Media Channels
Turazová, Barbora ; Klimeš, David (advisor) ; Huněk, Filip (referee)
The diploma thesis "Digital Marketing Strategies - Combination of Digital Media Channels" examines how the three telecom operators dominating the Czech market - T-Mobile Czech Republic, O2 Czech Republic and Vodafone Czech Republic - use the digital media channels within the communication with the customers. More specifically, it identifies and describes which channels do the companies involve into their marketing communication, how do they use them and why they have integrated them into the communication strategy. It also examines how the companies interconnect these digital media channels and how the channels can be combined to form an effective digital media strategy. By using the method of case study the companies ' digital marketing activities were examined. It was found that each company uses for its marketing communication the similar set of digital media channels, but the usage is different across the companies studied. Based on these findings I have identified three specific strategies - Diversified Content Strategy, Interactive Channel Strategy and Standardized Content Strategy. Each of the strategies has its advantages and disadvantages, which have been described and the strategies were compared. The findings also indicate that it is better to study the digital media channels as a whole,...
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LinkedIn as a phenomenon in the labour market
Hubáček, Lukáš ; Huněk, Filip (advisor) ; Hladík, Radim (referee)
The diploma thesis LinkedIn as a phenomenon in the labour market focuses on the social network called LinkedIn and its impacts in the area of recruitment and selection of technical staff on the Czech labour market. The aim of the thesis is to point to the existence of the phenomenon LinkedIn. The thesis is divided into four chapters. The first one is dedicated to social networks, their definition, history, importance, classification and users. The second one is centered on LinkedIn as a specific example of a social network focusing on its history and present and overlapping into the recruitment and selection of staff. Also mentioned is the setting and appearance of the account on LinkedIn and how to reach workers on LinkedIn. The methodological part describes the chosen method of research. The analytical part tries to summarize and interpret the acuired data.
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The Internet as a means of communication and promotion companies
Štroffek, Martin ; Kubálek, Tomáš (advisor) ; Kubálková, Markéta (referee)
The aim of the thesis is to find the optimal internet communication strategy of the company. The work consists of a theoretical and a practical part. The theoretical part describes the concepts of marketing, internet marketing, SEO optimization, WWW, advertising on the internet, social networks. The practical part on the example of the company SOLAR STOP Czech a.s. shows the optimization of internet promotion and comparison with the previous version including benefits.
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Analysis of the Activities of Tourist Regions on Social Networks
Srníková, Claudia ; Musil, Martin (advisor) ; Švanda, Pavel (referee)
The purpose of this essay is to carry out a comparative analysis on the tourism regions on social media and websites. And from this anaylisis we can provide results and suggestions for more efficient communication. In this theory part, we focus especially on tourism in regionalisation Czech Republic. This work is primarily focusing on tourism regions such as Morava and then we compare them to other tourism regions around in the pre chosen foreign countries. In the next step, we summarise today's marketing communication trends and its implication/use on social media. The methodic and analytical part focuses on four main socila media sites namely Facebook, Youtube , Twitter and Google+. The analysis was conducted in 16 regions in total, 4 representatives from Poland, Austria, Slovakia and Moravia. They used the number of fans, activities of fans and the types of contribution from two of the four previously social media sites. Thanks to this conducted comparison, it shows that social media is not being much used as expected in Morovian regions as in other specific foreign regions around the world on which we were focusing on.
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