National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Internet as a means of communication and promotion companies
Štroffek, Martin ; Kubálek, Tomáš (advisor) ; Kubálková, Markéta (referee)
The aim of the thesis is to find the optimal internet communication strategy of the company. The work consists of a theoretical and a practical part. The theoretical part describes the concepts of marketing, internet marketing, SEO optimization, WWW, advertising on the internet, social networks. The practical part on the example of the company SOLAR STOP Czech a.s. shows the optimization of internet promotion and comparison with the previous version including benefits.

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