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Fortnite's communication of paid video game content and its perception by Czech gamers
Šíblová, Kateřina ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
This thesis examines Czech players' perception of the promotion of paid cosmetic content on the Fortnite platform and how this perception affects their motivation to buy it. The thesis focuses on general perceptions of paid video game content promotion as well as perceptions of specific monetization strategies. The research methodology involved in-depth interviews followed by data analysis using open coding and thematic analysis. This research aimed to gain a deeper understanding of this topic. The data revealed that the majority of respondents perceived purchases on the platform positively. However, targeting children with promotional tactics and the negative impact these tactics had on gamers were perceived negatively. Specific tactics, such as the battle pass, support a creator, and trailers, were perceived solely positively, while Save the World, bundle offers, Fortnite Crew, limited-time offers, and collaboration received mixed ratings. Five factors influencing purchase motivation were identified: game engagement, aesthetics, emotions and preferences, community, and economic considerations. The research results provide new perspectives on how gamers perceive monetization tactics in the video game environment.
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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet mutation of the sports newspaper Sport - a case study" deals with paid content on the Internet mutation of the Sports newspaper. Paid content has been booming in recent years, and more and more readers are willing to pay for quality news. The work provides a comprehensive description of the form of paid content on a narrowly specialized sports medium. The practical part consists of the main research question "What form does paid content take on a specialized medium?" In my opinion, for quality paid content, the following trinity is required to work together - content, editors, subscribers. In my thesis, I will focus on the first two areas - content and editorial. First, I will conduct a quantitative content analysis of articles that have been published in premium content. I will answer a series of secondary research questions through quantitative content analysis. This will give me enough information about the form of the content. However, since the editorial information cannot be found, I will interview them to find out what benefits this content brings them.
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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet version of the Sport daily - case study" deals with paid content on the Internet version of the Sport newspaper. Paid content has experienced great growth in recent years and more and more readers are willing to pay for high-quality news. The thesis provides a comprehensive description of the form of paid content in highly specialized sports newspapers and media. The practical part consists of the main research question "What are the benefits of paid content on a specialized medium and what does it look like?" My goal is to explore each of these components separately in the practical part. The quantitative content analysis of articles that have been published in premium content will be the first performed. Each of these components will be examined separately in the practical part. A series of secondary research questions will be answered through quantitative content analysis. That will give me enough information about the form of the content. However, since information about the newsroom and subscribers cannot be found, I will interview them to find out what benefits are brought to them.
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The impact of paywall introduction for the IHNED.cz news website
Janíková, Simona ; Hájek, Roman (advisor) ; Němeček, Tomáš (referee)
This diploma thesis summarises the development of paid content of ihned.cz, on-line news server of the Czech economic daily Hospodářské noviny. It observes the influence of paywall from August 2014 until April 2015. The aim of the implementation of paywall was to show that the content created on the server was valuable. The theoretical part deals with new challenges media face, including economic and technological changes; it describes the rise of commercialization and media reaction, and solution for these changes in the form of convergence and digital-first concept. The diploma thesis is viewed through the political economy of media approach. It focuses on monetization of content, the willingness of readers to pay for on-line news, traditional and alternative revenues of media, and it describes the examples of implemented paywall in other media. In the practical part, the thesis describes how paywall influenced economic revenues, specifically the digital subscription, advertising and financial results of the publisher Economia, which is providing the server ihned.cz. In this part, the thesis describes the influence of paywall on visits, page views, real and unique users, readership, and work of journalists. The practical part of the thesis includes statistical data and reports as well as...
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What are Czech Readers Willing to Pay For: The Defining Aspects of Paid Content of the Deník N News Website
Havlík, Tomáš ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
This diploma thesis examines the trend of subscription news content on the internet. It deals with the use of paywall as one of the possible future business models of media in the digital sphere in contrast to the advertising-based business models that dominate in the Czech Republic now. This phenomenon is explored on the example of the relatively new journal, Deník N. The theoretical part of this paper examines the transformation of the media industry in the world and in the Czech Republic and the challenges this transformation brings. Based on a comparison and analysis of a number of academic papers and examples from practice, this thesis examines the defining aspects of publishing news content on the internet and the possibilities of its monetization. Furthermore, this thesis presents a detailed profile of Deník N, with the help of public data and interviews with the management of its newsroom. This theoretical framework then provides the background for the following research methodology and its implementation. The practical part of this paper is a quantitative analysis of the content of Deník N in comparison with the digital news platform Aktuálně. This analysis deals with the specifics of paid content in comparison with content available for free, and it questions the added value of Deník N...
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Impact of smartphones and tablets on today's media development
Kovář, Jan ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
! ! Abstract This thesis explores and analyses influence of smartphones, tablets and e-readers launch on today's media development both from publisher's and media consumer's view. Main goal of this work is to map turbulent media evolution thanks possibilities, brought by revolutionary devices especially iPhone and iPad and their impact on publishing houses and traditional media. The thesis envisages the future of printed media and its co-existing together with the digital versions of traditional titles, possibilities and consumer willingness to pay for the digital content and specifics of the copyright in the digital media world. Least but not last thesis tries to discover individual target groups of each media including their typical behavior and arguing over the diversion from the traditional media towards the digital media.
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Impact of smartphones and tablets on today's media development
Kovář, Jan ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
! ! Abstract This thesis explores and analyses influence of smartphones, tablets and e-readers launch on today's media development both from publisher's and media consumer's view. Main goal of this work is to map turbulent media evolution thanks possibilities, brought by revolutionary devices especially iPhone and iPad and their impact on publishing houses and traditional media. The thesis envisages the future of printed media and its co-existing together with the digital versions of traditional titles, possibilities and consumer willingness to pay for the digital content and specifics of the copyright in the digital media world. Least but not last thesis tries to discover individual target groups of each media including their typical behavior and arguing over the diversion from the traditional media towards the digital media.
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Paywalls and the future of journalism
Novotný, Jan ; Čermák, Miloš (advisor) ; Švelch, Jaroslav (referee)
The Master's diploma thesis examines the phenomenon of imposing paywalls on news content. By using qualitative interview research, case studies, theoretical and empirical analysis the thesis emphasizes mainly the differences between individual ways of imposing paywalls and also factors that can influence the process of implementing paywalls. Hypothesis claims that imposing paywalls on existing free content can serve as an incentive on the media market to reach a growing productivity of media enterprises in spite of a booming popularity of sharing free information. It depends whether the right business model is implemented. According to the hypothesis the right model is "metered model" that responds to the nature of the internet and implies that certain amount of content would remain free of charge. Both paid and free content spheres should have to be redefined by new ergonomy and new journalistic content.
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The impact of paywall introduction for the IHNED.cz news website
Janíková, Simona ; Hájek, Roman (advisor) ; Němeček, Tomáš (referee)
This diploma thesis summarises the development of paid content of ihned.cz, on-line news server of the Czech economic daily Hospodářské noviny. It observes the influence of paywall from August 2014 until April 2015. The aim of the implementation of paywall was to show that the content created on the server was valuable. The theoretical part deals with new challenges media face, including economic and technological changes; it describes the rise of commercialization and media reaction, and solution for these changes in the form of convergence and digital-first concept. The diploma thesis is viewed through the political economy of media approach. It focuses on monetization of content, the willingness of readers to pay for on-line news, traditional and alternative revenues of media, and it describes the examples of implemented paywall in other media. In the practical part, the thesis describes how paywall influenced economic revenues, specifically the digital subscription, advertising and financial results of the publisher Economia, which is providing the server ihned.cz. In this part, the thesis describes the influence of paywall on visits, page views, real and unique users, readership, and work of journalists. The practical part of the thesis includes statistical data and reports as well as...
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