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How communistic propaganda influenced Czechoslovakian radio's programs for kids between 1968 and 1974
Kaňka, Josef ; Groman, Martin (advisor) ; Bednařík, Petr (referee)
Since the beginning of its more than a hundred-year history, Czech and Czechoslovak Radio has offered a number of programmes for child listeners. Whether it was fairy tales, educational and journalistic programmes or special formats not found in programmes for adults. Children themselves could often participate in the creation of the content. In the politically turbulent 20th century, during which radio experienced the beginnings of democracy, the Nazi occupation, the long socialist era under the control of the Soviet Union and the return to freedom, media content also changed depending on the social situation. From dramaturgy, to form, to content as a key factor. This is especially noticeable in the case of the totalitarian regimes. By excluding or, on the contrary, frequently repeating certain topics and treating them in a critical or servile manner, the representatives of the ruling establishment were able to control the dominant discourse and, with it, influence public opinion and suppress the critical voices. In addition to news and journalism, drama could also be used for this purpose. Using various media outlets, a fictional reality that may have little in common with the real situation can be created very effectively. The aim of this thesis is to search for, analyse and compare these...
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Media image of psychologists in the Czech Republic
Pánková, Magdaléna ; Podzimek, Jan (advisor) ; Köpplová, Barbara (referee)
The thesis aims to comprehensively analyze and describe how psychologists and psychology as a field are presented in the Czech media. To identify themes, narratives, stereotypes, and values associated with the profession of psychology, I use the method of discourse analysis, thanks to which the social context can also be observed. At the beginning of the thesis, I introduce psychology, its different fields, and the appearance of professionals in the media. The next part of the thesis is devoted to the method and the presentation of the research model along with the results of the analysis. The sample analyzed consists of interviews with psychologists on television and radio over the past five years, which included both public and private media. It showed that even among the moderators, there is a confusion about the job description of psychologists. There is a noticeable call for a clear delineation of norm and psychopathology, along with demands for the conveyance of concrete practical advice for life that would help as large a group of listeners as possible. The shift from psychological discourse to media discourse is manifested primarily by the emphasis on clarity, attractiveness, and applicability of the message. The media discourse also works more with the emotions, stories and personal...
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Carpathian German Minority 1953-1990: Changes of Homeland Images in Expellee Journal Karpatenpost
Ďurková, Mária Kristína ; Emler, David (advisor) ; Konrád, Ota (referee)
The master's thesis deals with the linguistic images of homeland (Heimat) in the expellee journal Karpatenpost. The research subject is the newspaper of the displaced Carpathian Germans, Karpatenpost, which began to be published in the Federal Republic in the early 1950s under the auspices of the Carpathian German Expellee Association. This periodical dealt with issues of homeland and intensively discussed the state of the Carpathian German minority. It contains memories from the old homeland and information about the state of the Carpathian German minority in the Federal Republic. Therefore, Karpatenpost can be considered an authentic source of the displaced Slovak German-speaking minority. Discourse analysis was chosen as the method, which shows that in the expellee journal Karpatenpost, there are semantic shifts in the concept of Heimat. The loss of the territorial old homeland forced the expellees to retreat into the homeland of memory. Their ideas about the old homeland are often idyllic and exalted. However, the confrontation with transforming familiar spaces during the expellees' journeys conditioned a re-definition of the concept.
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Fears and fantasies in human interactions with sex robots: USA media discourse analysis 2016-2023
Gavrilova, Iuliia ; Lorenz - Meyer, Dagmar (advisor) ; Kolářová, Kateřina (referee)
This thesis employs a feminist critical discourse analysis to investigate the fears, desires, and pleasures invoked by sex robots in users, as well as the representation of sex robots in media discourse. Feminist critical discourse analysis is used to provide insight into the ways in which technology is shaping human sexuality and changing our perceptions of sex and love. My sample includes 59 articles published in contemporary American media between 2017 and 2023 that focus on human interaction with sex robots. This thesis examines how the current dramatic prognosis of harm of sex robot use is empirically grounded. It also identifies multiple main themes that are present in the media discourse, namely sex robots' human-likeness, future of human relationships, as well as the tendency to associate the use of sex robots with rape and pedophilia. The artificial nature of the robot in the most intimate aspects of life such as love and sex is perceived as threatening, potentially making us less human. However, there are also positive aspects of human-sex robot interaction as framed by media discourse. Sex robots allow people to have a more satisfactory sexual life even when they have difficulties to build interpersonal relationship, for example, for elderly or socially awkward people. Moreover, a rising...
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Semiotic Specifics of Media Contents
Podzimek, Jan ; Bednařík, Petr (advisor) ; Dvořáčková, Věra (referee) ; Ducháček, Milan (referee)
This dissertation explores specifics of media semiotics as a method of media content analysis. The main research sample consists of mediasemiotic studies, in the second place of studies within other applied semiotics and methodological publications on the subject. The research method is a discourse analysis, done on all levels from micro- to macrostructures, specifically on levels of language, intertextuality, narrativity, discussions, discourse models and discourses. The analysis also took into account interdiscoursive relations between media semiotics and media studies, theoretic semiotics, and other related disciplines, as well as the question whether bringing concepts from these fields into media semiotics involves some transformations of these concepts, and how are these transformations related to the nature of the given discourses. The main contribution of this dissertation is introduction of the principle of modularity. It is a specific way of employing analytical functions into an analytical engine, which was present in all researched media semiotic studies, but also in the studies which belong to other applied semiotics (movie semiotics, anthropological semiotics, semiotics of law), and to discourse analysis as well. The modularity is an autonomous principle which must be, in case of the...
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The Media Discourse Analysis of the Normalization of Relations Between Israel and Arab States
Berková, Kristýna ; Volný, Vít (advisor) ; Lochovský, Jan (referee)
This bachelor thesis deals with the normalization of relations between Israel and the Arab states (with an emphasis on the United Arab Emirates and Bahrain) during 2020. By means of a suitable theoretical framework it aims to shed light on the reasons for establishing official diplomatic relations and, using critical discourse analysis, to compare media images of the countries and identify the form of the fifth geopolitical code. An analysis of 60 news articles subsequently shows that Bahraini, Emirati and Israeli reports portray the agreement as a path to peace and stability and highlight new economic opportunities. On the other hand, the articles differ primarily in their interpretation of the question of Palestine and the Iranian nuclear threat. Key words: Israel, United Arab Emirates, Bahrain, normalization, critical discourse analysis
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Media Discourse Analysis of rigt-wing weblog Altermedia.info
Bártová, Kateřina ; Jirků, Jan (advisor) ; Křeček, Jan (referee)
The thesis called Qualitative Analysis of Media Discourse of the Far-right Blog cz.altermedia.info deals with the discourse analysis of the Czech version of an international project Altermedia.info. Discourse analysis aims at differences between the discourse of the founding editor and the current one and analyses the neo-fascist nature of the blog. The theoretical framework of the analysis is based on the postmarxist theory of discourse introduced by Ernesto Laclau and Chantal Mouffe. The theoretical part of the thesis summarizes the findings of researchers who are engaged in discourse analysis (structuralism, poststructuralism, Michel Foucault, Louis Althusser, Norman Fairclough, Teun van Dijk). The thesis also examines how specific meaning is constructed within the nationalist discourse of Altermedia and to what extent a new team of authors contributed to the change of discourse. The analysis identifies the main nodal points, which are involved in the construction of discourse, and examines the antagonistic processes within the two different editors. Discursive analysis reveals particular inclination of the current discourse of Altermedia for the neo-Nazi ideology, and thus indicates the fundamental antagonism between the founding editors and current one.
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Of activists and people: A discourse analysis of selected cases of political activism in the Czech context
Kňapová, Kateřina ; Císař, Ondřej (advisor) ; Slačálek, Ondřej (referee)
The thesis deals with media representation of protests in the Czech media. They are anti-communist protests, student, "anti - austerity", anti-Roma and anti-racist or antifascist. The author has used critical discourse analysis on a sample of media texts from 1/2008 to 7/2014 period. It focused on analyzing the labeling of protesters, representing the relationship between the protests and democracy and the protesters and society or "ordinary people". The author concludes that labeling the protesters as well as representation of the relationship between protest and democracy in the reference sample strongly reflects the overall concept of the Czech post-communist identity as the one that emphasizes moderation, but also individualism or rather minimalist definition of politics as limited to the party or parliamentary politics. As congruent are usually presented anticommunist protests and student protests, on the other hand suspicious or problamatic are framed union protests or "radical" or "extrem" protests.
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Mother-infant bonding - a historical comparison
Slezáková, Zdeňka ; Dudová, Radka (advisor) ; Šmídová, Olga (referee)
Bonding is an emotional and biological process that creates a bond between a mother and her child and is among others important for easier breastfeeding, faster recovery of the mother etc. It is important to support it by an early contact between the mother and her newborn child. The diploma thesis aims to compare the discourse regarding mother-infant bonding and its support in our country around the year of 1980, when the rooming-in system appears, up to the present, with the milestone between 1998 and 2000, when the Centre of Active Birth was established as a result of changes in birth care that occurred then and which started to offer a different kind of care from the model that was known and used in the Czech Republic at that time. Emphasis will be put on the development of the discourse, changes in birth and after-birth care it has brought and changes of its participants and the role which women have as receivers of care. The theoretic part introduces the relatively little-known term 'bonding' and its support from the biological and social points of view, then discourse analysis will be applied in the methodological and experimental parts of the thesis. Analysed materials included media communication both in printed and electronic forms available at each analysed period. Keywords:...
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