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Sensory marketing in interior design
Hrušková, Eliška ; Zimmermann, Miloslav (referee) ; Pelčák, Svatopluk (advisor)
This bachelor thesis explores the use of sensory marketing in interior design. The theoretical part introduces the basic concepts of sensory marketing and the marketing research process. Sensory marketing enhances the customer experience, influences buying behavior and brand memorability. The positive results of the application of sensory marketing in cafes are confirmed through the analysis of data obtained from questionnaires. For example, it was found that although the smell of coffee was not very noticeable in the premises, most respondents ordered coffee, which could be due to olfactory marketing on a subconscious basis. Distinctive decorative elements also attracted respondents and promoted better brand recall. In most cases, respondents' preferences were consistent with theoretical assumptions. The paper compared respondents' preferences and feelings with objective data from a research questionnaire. At the end, the results were presented and discussed.
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Information System Selection
Zgabaj, Adam ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The diploma thesis deals with the topic of selection and implementation of an information system in a selected company that deals with the worldwide sale of auto parts through an e-shop. External and internal analyzes will be used, as well as research methods to determine the key requirements for the information system. Subsequently, a suitable solution will be selected in a two-stage selection. A complete design of the solution, including costs and benefits, was carried out. In the last part, the proposal of the implementation plan and risk analysis in connection with the implementation of the new solution will be determined.
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Marketing Mix of the Company
Strnádelová, Nikola ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This bachelor thesis deals with the marketing mix of a company specializing in the production and sale of seals. The thesis is divided into three parts: theoretical, analytical, and proposal. The theoretical part defines the basic concepts of marketing and the marketing mix. The second part focuses on analyzing the current state of the company. The final part of the bachelor thesis, based on the previous analyses, is dedicated to proposing improvements to the company's marketing mix.
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The ideal first grade teacher trough the eyes of parents
Batelková, Dana ; Krčmářová, Tereza (advisor) ; Wildová, Radka (referee)
The thesis surveys the perspective of parents of children attending last class of nusery school and investigates what expectation they have about first grade teachers. The thesis is divided into two parts, the theoretical and the practical part. The theoretical part summarizes existing knowledge the main actors wiho are present in the pupil's transition to the first grade, which are the pupil, the family and the teacher. The practical part is focused on a mixed methods study. In the first part quantitative research is used questionnaire method, the research sample comprises the parents of preschool children. The responses reflext the respondent's opinions about idea about first grade teacher in primary school. First grade teachers react to this parent's idea. The semi-structured group interview method is used to find out whether the parent's ideas seem realistic to them and if they satisfy or prove to satisfy this idea about first grade teacher in primary school. The aims of the thesis is to ascertain, how looks the teacher's ideal by parents, which characteristics parents prefer in relation to pupils and parents and how the first grade teachers react on these ideas. Parent's preferences were collected to image of ideal first grade teacher which was presented to first grade teachers, who expressed...
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Financial literacy of secondary school students.
Havlena, Ondřej ; Prokop, Jiří (advisor) ; Mojžíšová, Jarmila (referee)
Name: Ondřej Havlena Work leader: Doc. PhDr. Jiří Prokop Ph.D. Topic: Financial literacy of secondary school students. Abstract This thesis will be divided into two parts. In the theoretical part I will focus on the principles, definition of concepts and explanation of the functioning of the financial market. The theoretical part will also focus on the interpretation of the phenomenon of financial literacy and will show the basic range of tools that can facilitate the acquisition of basic financial literacy methods and techniques by today's young generation. Furthermore, I will discuss the integration of financial literacy into school curricula. In the second, practical part of the bachelor thesis, I will develop a quantitative financial literacy questionnaire for secondary school students to determine their level of financial literacy. I will conduct the questionnaire survey in selected schools, a grammar school, an industrial school and a vocational secondary school. Finally, I will analyze and evaluate the results of this research and possibly propose possible theories on how the situation could be improved. Key words: Finance, Financial Literacy, Student, High School, Research
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Scientific discoveries inspired by psychoactive plants
KRATOCHVÍL, Lukáš
This thesis deals with psychoactive plants with substances that have been used to increase creativity, openness and insight in the thinking of scientists. The aim of the work is to describe psychoactive plants and substances that were used by scientists during scientific discoveries and to bring these specific discoveries and scientists closer. The search and research method (questionnaire) was used for the solution. A total of 301 respondents filled out the questionnaire voluntarily. Through research, I discovered that the most used psychedelic substances in scientific discoveries were LSD, DMT, and mescaline. These substances are obtained from the following psychoactive plants: Purple sedum (Claviceps purpurea), Reed sedge (Phalaris arundinacea), Mimosia hostilis, Williams's hawthorn (Lopophora williamsii) or San Pedro (Trichocereus pachanoi). This result was also confirmed by the analysis of the results from the questionnaire. The result of this work is that these psychoactive species and substances show great potential for application in various fields, including in scientific research. So they certainly have an effect on creativity, insight and overall mental state. For this reason, further research and more legal benevolence with which subsequent research is associated would be good.
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A new building on Kraví hora in Brno
Kabeláčová, Anna ; Kristek, Jan (referee) ; Rozwalka, Szymon (advisor)
The bachelor thesis focuses on the use of the potential and possibilities of the Centre of Medicinal Plants at Kraví hora in Brno through the operation of an experimental scientific centre. The building is designed to expand the scope and significance of the centre within its current activities with ways of sensitive use of the garden by the public. The basis of the design is research on the effect of colours on plant growth, which also reflects their effect on humans. The function of the science centre is complemented by the operation of garden therapy on the site. Colours have become the link between scientific purpose and psychological effect on humans. A linear object along the boundary of the site responds to the problems associated with the cultivation of plants and also serves to raise public awareness of the existence of this garden.
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Entrace knowledge and ideas about the regions and regional cities of the Czechia among pupils in the 6th and 7th grades of primary schools.
OLIVA, Petr
This thesis deals with the entrance knowledge and ideas of 6th and 7th grade elementary school students about regions and regional cities of the Czechia. The main aim of the thesis is to map and reveal the real level of knowledge and ideas of pupils with the help of a research questionnaire, which was mainly focused on the orientation of pupils in the blind map, knowledge test and self-assesssment of pupils based on personal likes or dislikes for individual regions and regional cities of the Czechia. A total of 356 pupils participated in the research. All the resulting data obtained from the questionnaires were further evaluated and discussed in the analytical part of the thesis. Furthermore, the differences in the results based on the observed parameters of this thesis were investigated. These represented knowledge differences between classes, gender and type of schools, according to their location. The analytical part then leads to the practical part, which brings concrete suggestions and topics through the created teaching materials that can be used in practice during geography lessons. The education materials, which contain the practical part of the work, are created on the basis of research results and are aimed at anchoring and developing pupils knowledge and awareness of the individual regions and regional cities of the Czechia.
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My new room-mate: The Epilepsy+
Mívaltová, Markéta ; Veit, Jakub (referee) ; Mléčka, Jan (advisor)
Each of us has been dealt different cards in life. Some better, some worse. Some rich, some poor. Some healthier, some less so. Some happier, some less so. Each of us faces different challenges and opportunities. But that's life; no person in the world gets the same cards. However, in the end, it doesn't matter whether you drew an ace or not. It doesn't matter what cards you were dealt, but how you handle them. It matters whether you exchange them for others and better ones, or whether you keep them until the end of your life. Life is like a game, and nobody knows how it will turn out. Some are better players, others worse. But what if you draw a card with epilepsy? Could you still play a quality game with this card? How much will it affect your life? Undoubtedly, it will impact life much more than anyone who hasn't experienced something similar can imagine. Epilepsy is a chronic condition that means living with constant uncertainty. Uncertainty about when and where a seizure will strike. Uncertainty about how others will react to you. Uncertainty about how to cope with physical and psychological consequences. People with epilepsy often feel lonely, misunderstood, or rejected. However, housing is just as crucial for them as it is for anyone else. Because it's a space where they seek refuge and safety. A space where they should have the opportunity to live fully and with dignity. Unfortunately, many of them don't have the option to choose suitable housing that would meet their specific needs and financial means. So, how to design housing for people with epilepsy that would enable them to live contentedly and happily? This work attempts to find an answer to this question. The goal is to explore the relationship between epilepsy and spatial organization and to propose various typologies of housing that would respect the individual needs and preferences of this group of people. The work also utilizes modern technologies that can help improve the daily functioning of people with epilepsy, while also providing them with greater independence and control over their lives. The aim of the work is to show that people with epilepsy also have the right to quality housing that would help them realize their dreams and goals. To help them play their life game a little easier with an additional card. The theoretical part of the project, besides the disease itself, also addressed possible connections with the positive or negative effects of the surrounding environment on epileptics. Considerations were given to factors such as the impact of color, materials, sound, smell, temperature, as well as the safety of the space, which is undoubtedly a primary requirement in design. Following the theoretical research part of this project, I decided to propose suitable housing for epileptics in the practical part, adapted to their specific needs, both spatially and, for example, in the associated functions of the building, while still meeting the requirements of full-fledged urban living. The primary function in the design will be housing, to which additional functions will logically be added, such as accessible healthcare or leisure activities for residents.
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