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Sales Promotion and Advertising of Company
Trebichalský, Lukáš ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the marketing communication in a specific company with a primary focus on sales promotion and advertising. The theoretical part focuses on the knowledge of marketing, marketing mix, marketing communication and communication mix. The analytical part introduces the company, the analysis of the current state of the company and its evaluation. The final part focuses on the suggestions for improving the marketing situation that result from the analytical part.
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Sales Promotion and Advertising of Company
Fialová, Karolína ; Uhlířová, Marika (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of sales promotion and advertising of a company that deals with agricultural production. Marketing communication in the company is not thriving greatly, therefore based on this deficiency I will analyze the marketing communication, I will also pay attention to advertising and sales promotion which are part of the communication mix. At the end of this thesis, some solutions will be proposed to establish a closer relationship with the customers and the public of the community.
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Sales Promotion and Advertising of Company
Baťková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of sales promotion and advertising of a pet supplies company. In the company, marketing communication is largely neglected. In this thesis, a large part of marketing communication will be analyzed, but more attention will be paid to advertising and personal selling, as they form an essential part of the communication mix. The thesis will conclude by suggesting improvements that should lead to an increase in the number of sales, mainly due to an increase in the satisfaction and loyalty of regular customers and an increase in the number of new customers.
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Proposal of Communication Mix of Product
Kelarová, Michaela ; Uhrová, Pavlína (referee) ; Milichovský, František (advisor)
The theme of this thesis is Communication mix of product UGO. The thesis is focused on the entire communication mix of the product, compare theoretical basis and real state and specifies which components of communication mix are in used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with users and customers and suggest posiible additional methods how improve the situation of a product on a market.
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The Business Plan for Establishing of Small Company
Valenta, Roman ; MBA, Michal Bábíček, (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with the creation of a business plan. This plan is concerned with the startup of an online store which specializes in speakers, headphones and accessories. The thesis explores business plan theory and utilizes the SLEPTE, SWOT and McKinsey 7S analyses complemented by an analysis of my own research. Based on the above mentioned information, the business plan itself is drawn up.
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Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Luňáček, Jiří (advisor)
This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.
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