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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Killich, Ondřej ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deals with clients' satisfaction and loyalty to the company Kooperativa Inc., Vienna Insurance Group and its product, investment life insurance Perspektiva. The theoretical part explains the basic concepts related to this topic, analytical part, introduces the company, the product and carried out research. Final part, based on modern methods of investigation, proposes the recommendations of steps which increase the level of customer satisfaction.
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Marketing Communication of Private Secondary School NET OFFICE Orlová, spol. s r.o.
Gelnarová, Monika ; Michelsohn, Pavel (referee) ; Chalupský, Vladimír (advisor)
The master’s thesis is focused on creating proposals and analysis of marketing communication of private secondary school NET OFFICE Orlová, spol. s r.o. The first part comprises objectives of the thesis. The next part deals with theoretical background which is related to the topic. The analytical part provides summary of current state of the school. Marketing research results are also included in that part. The last part of the master’s thesis contains proposals processed on the results of marketing research which are determined for better marketing communication of the school.
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Suggestions for Improving Services and Increasing Clients' Satisfaction with Information Centre Olomouc
Skoupilová, Petra ; Břenek, Oldřich (referee) ; Chlebovský, Vít (advisor)
This thesis is focused on an analysis of satisfaction of customers, as well as their suggestions for improvement, of the Information Centre Olomouc, which is the only information centre in the city of Olomouc. The theoretical part is focused on an analysis of customers’ satisfaction, which means marketing research and related concepts. The practical part consists of an analysis of the data collected during a marketing research among the customers of IC Olomouc. The resulting information then serves as a basis for suggestions that should result in the improvement of the effectivity of the service and increasing customers’ satisfaction.
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Customer Satisfaction and Proposals for its Improvement
Škarabelová, Alena ; Drexler, Denis (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the analysis and evaluation of proposals to increase customer satisfaction in Paolo Caff. The first part is devoted to the theoretical background of the topic. The next part is an analysis of the current situation of the internal and external environment of the company, as well as an analysis of customer satisfaction following an evaluation of questionnaire-based
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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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Software for Sociological Research of the Relationship of Children to Computer Games
Hercová, Světlana ; Beran, Vítězslav (referee) ; Herout, Adam (advisor)
This thesis investigates different aspects of children's computer game world. In the opening chapters are described available computer games for kids, which are split into groups. After that follows theoretical introduction to the problems of sociological research and advantages of using computer and Internet for it. On the basis of observation are introduced three types of applications for investigation of children's interest and abilities in computer games and parents opinions. Two of them were already used for investigation within this thesis. Thesis also presents results of realized survey.
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