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How to build profitable and effective website
Zosinčuk, Dominik ; Sklenák, Vilém (advisor) ; Hazucha, Andrej (referee)
This thesis discusses building an effective and profitable website. One of the aspects of building a website to meet this definition is optimizing it for search engines. Search Engine Optimization (abbr. SEO) is crucial for all web projects that aim for attracting new visitors. This thesis contains theoretical background of search engine optimization. It covers search engines from their early history up to a description of contemporary algorithms. Another section of this thesis discusses a practice-based analysis following earlier described factors considered to be important by today's search machines. The final section contains results of applying this analysis on a real project and rating the impact of given theories.
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Audit of the board game e-commerce web sites
Dvořák, Jaroslav ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
This thesis deals with the audit of the board game e-commerce web sites. Nowa-days there is a great number of websites of varying quality, so it is necessary to choose between them. The development of the Internet shifted the emphasis from quantity to quality. With this fact comes the topic of auditing web sites. The first part of the thesis concerns with the theoretical bases of audit of web sites in various sections. The second part includes the representation of the mar-ket of board games and its target group. Based on the first theoretical part the evaluation criteria are created, which are used for the audit of seven selected web sides of board games. This audit is evaluated in the next chapter, which then leads into the conclusion of the work in the form of recommendations for changes in order to increase the competitiveness of each evaluated e-commerce.
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Internet marketing for small organization
Vaňáč, Ondřej ; Střížová, Vlasta (advisor) ; Krsek, Libor (referee)
The aim of this work is the analysis of current practices and techniques of Internet marketing. The work is divided into two parts. The theoretical part presents the current internet marketing tools, the optimal utilization is reflected in the practical part, which is carried out a comprehensive plan for internet marketing strategy with emphasis on SEO for start-up company in the field of accommodation and hospitable service. This is a company Penzion U Lišky, which offers accommodation in Southern Bohemia. The work will serve as a guide for small and medium organizations in the development of marketing projects. The practical part of the evidence considered in developing websites and methods to optimize site for search engines. The next section provides recommendations for use of PPC campaigns and presentation of the company's social networking site Facebook. The analysis methods for increasing traffic through social networking, PR articles, blogging and other tools.
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PR articles as a part of unpaid linkbuilding
Kuděla, Ondřej ; Nemrava, Jan (advisor) ; Fidler, Petr (referee)
The aim of this bachelor thesis is to define PR (Public Relations) articles in light of Search Engine Optimization (SEO) and describe the possibilities of publishing PR articles on Internet servers in the Czech republic. In the preamble of the thesis, I introduce the theory of linkbuilding, which improves the position of the website in the search engine results for given key words. Thesis is focused on unpaid linkbuilding and even presents other possible types of activities, besides publishing PR articles. The next part of the thesis is focused on the value of PR articles mainly for SEO purpouses, but also for general marketing. In the last part of this thesis, the publication of PR articles on chosen PR servers is practicly demonstrated, and also some useful tools are mentioned.
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Analysis and evaluation of the use of SEM and SEO in the case of internet commerce
Smetana, Jakub ; Raška, Ondřej (advisor) ; Novotný, Ota (referee)
This thesis defines search engine optimization (SEO) and search engine marketing (SEM) issues. Thesis is divided into several parts which are closely connected to each other. First part of the thesis regards general formulas and terms definitions. In the second part the development on the field of SEO in last two years with accent of main changes which have happened till now is described. A market development in full-text browsers area and a search engine marketing development (where internet is perceived as a marketing instrument) in Czech Republic during years 2004 -- 2009 are also mentioned here. Third part shows opportunities of SEM including the most popular applications description, such as Sklik, AdWords or Etarget, social networks or catalogues. Fourth part concerns web pages analysis and data evaluation, let us say the ways how to analyze and evaluate these pages. Last part of my thesis consists of a practical review of methods and processes, which are described in previous parts of the thesis, with using shoes e-shop example. Here the whole process from opening analysis through keywords analysis till source codes editing and obtaining of external links by web catalogues are described. In addition to the optimization process is part of this thesis also chapter which describes the launch of advertising systems such as Sklik, AdWords and Etarget including evaluation of results and success of particular advertising campaigns realized through these systems. The conclusion of the practical section summarizes the benefits and knowledge that have been achieved by optimizing and which are applicable to other similar projects, which appear across all web in huge numbers. Potential reader of this thesis gets an overview of the current market state concerning full-text browsers in the Czech Republic and search engine marketing. The reader also discovers SEO changes which happened in last two years. Based on mentioned practical part of the thesis the reader should be able to apply basic knowledge in this area, including the basic PPC settings and including analysis of results and their evaluation.
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Auditing of trucking companies' websites
Klusák, Marek ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This thesis deals with trucking companies' websites auditing. The first chapter of a theoretical part deals with up to date market condition of this branch of business, together with possibilities of the future development. The theoretical part of this thesis acquaints reader with technological basis of web design and its current trends. There is a methodology of auditing designed and websites sample introduced in the conclusion. A practical part contains one detailed audit example and the rest of the other websites is audited more briefly. There is a results interpretation in the conclusion. Also there are steps that can lead to the elimination of founded imperfections. The aim of this thesis is to test quality of some sample websites of trucking companies that leads to recognition of how important these websites are for their owners. A main method used is a comparison of every website's state and designed methodic. Results of this research are statistically evaluated. The main contribution of this thesis is introduction of the most frequent imperfections, together with deciding how important these websites are for their owners.
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Enterprise SaaS application market launch
Koutný, Jiří ; Burkoň, Lukáš (advisor) ; Feuerlicht, Jiří (referee)
The goal of this work is to describe the model for providing software as a service from the perspective of enterprises, compare it with other models of providing software and present potential benefits and risks of this interesting concept. The practical part of this work includes a comprehensive guide of launching the specific SaaS application into the market. At the beginning of the work I try to define the concept of SaaS and describe its historical background. In the main chapter of the theoretical part I compare the key features of SaaS compared to traditional software in the perspective of enterprises and describe its use for specific types of applications. Theoretical part conclusion is a reflection on the future of the SaaS model, including potential problems and impacts on the ICT market. The practical part of my work describes the strategy of launching my own SaaS application called Collabim into the market. The application is used for administration and analyzing activities associated with search engine optimization (SEO). Introduction of the practical part shows the most important functions and tools of Collabim and the environment in which it has been created. Furthermore, it describes the target group, competition analysis, SWOT analysis, marketing strategy, the analysis of costs and revenues and defines the main objectives of the project. Finally I summarize current status of the project, describe the mistakes I made, and schedule all activities that must be done before Collabim market lunch. The full conclusion is devoted to the reflection on the future of the entire project.
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Automated support of web development process with emphasis on SEO
Hejl, Zdeněk ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
Principal aim of this thesis is the design of new website development process model and the design and implementation of its automated support by information technologies instruments. Process design itself will be build on identified best practices of available methodics for web applications development and this process will also respect and apply SEO (Search Engine Optimization) principles Biggest contribution of this thesis is designed web application development process model which is based on web application development methodics best practices and also contains additional activities which have to be done but they aren't part of these methodics. Mapping of the optimization process and designed process activities and implementation of automated support for these activities via desktop application are next important contributions of this thesis. This thesis is divided into five main chapters (except introduction and conclusion). First chapter is focused on definition of application development basic concepts and mainly on analysis of web application development methodics. Second chapter takes up analysis outputs and it forms the basis of this thesis. Design and description of web development process model generate the content of this chapter. Third chapter deals with SEO problems, in the concrete, it deals with definition of SEO, presentation of optimization process and especially with presentation of optimization recommendations. Fourth and fifth chapters are focused on automated support for web development process model with emphasis on SEO. Within the scope of fourth chapter, process model activities which can be supported by application are identified and user requirements are defined for these activities. Last fifth chapter is focused on presentation of implemented application for web development with emphasis on SEO support.
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Obsah a struktura webových dokumentů a jejich přístupnost
Kalous, Martin ; Pinkas, Otakar (advisor) ; Kliegr, Tomáš (referee)
Bakalářská práce se zabývá otázkou optimalizace internetových stránek pro vyhledávače a analýzou návštěvnosti. Optimalizací internetových stránek pro vyhledávače (dále jen SEO) rozumíme správné naprogramování, nastavení a situování webových stránek takovým způsobem, aby nejen neporušovaly pravidla vyhledávačů, ale zároveň, aby měly větší šanci při samotném vyhledávání. V první části práce jsou popsány základní pravidla SEO, faktory ovlivňující hodnocení stránek (on-page faktory a off-page faktory). On-page faktory jsou veškeré objekty na webové stránce, off-page faktory jsou taktiky, jak na své stránky upoutat co největší pozornost, jak je zviditelnit bez zásahu do zdrojového kódu. Kromě etických taktik existují i taktiky neetické nebo spíše zakázané. Představené metody či taktiky jsou demonstrovány na kratičkých příkladech a na ukázkovém SEO auditu vybrané firmy, který je v příloze bakalářské práce. Druhá kapitola se zabývá dalšími způsoby zvyšování návštěvnosti. Jsou zmíněny hlavně reklamní systémy, které jsou na hlavních internetových portálech k dispozici. Třetí kapitola je v podstatě teoretické představení případové studie ? analýzy návštěvnosti. Návštěvnost signalizuje úroveň úspěšnosti online reklamy. Zde jsou uvedeny některé metody měření návštěvnosti a různé statistické nástroje, kterými se dá měřit. Ve čtvrté kapitole je konkrétně provedena ? analýza návštěvnosti vybrané firmy. Pomocí různých statistických nástrojů jsou zhodnoceny konkrétní stránky z hlediska návštěvnosti.
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