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Development of Competitiveness of Company
Horák, Tomáš ; Beránek, Lukáš (referee) ; Zich, Robert (advisor)
This diploma thesis addresses the issue enhancing the competitiveness of the company QUALITY GELATO DOLCE S.R.O. The company runs network of the confectionery’s shops under the business name AIDA. The theoretical part reviews the literature concerning the competitiveness of the company and aspects enhancing competitiveness. The theoretical aspects are used in the analytical part. The analytical part identifies the company, investigates its external and internal environment. Based on analytical findings, the assignment proposes improvements enhancing the company’s position on the market. The work presents specifics steps towards better competitiveness.
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Risks Related to Marketing Activities
Chnápko, Martin ; Bilená, Katarína (referee) ; Mráček, Pavel (advisor)
This master´s thesis applies to identifying and rating risks connected to competitiveness of Kellys bicycles company that operates in the area of constructing and selling bicycles. Theoretical basis consists of scientific knowledge from marketing, market, risk analysis and rating. Analytical part consists of company introduction, analysation of company´s external environment and analysation of activities related with marketing. Last part of this thesis is focused on offers in minimasing risks of company´s activities.
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Business Plan - the Establishment of an E-Magazine
Olejník, Martin ; Hvězda, Ing Vojtěch (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis focuses on creating a business plan for establishment of an internet magazine. The thesis contains basic theories which are then transferred and applied to practice. In the theoretical part is contained primary theoretical knowledge that is transferred and applied to practice. In the practical part is performed analysis and research of the market including the competitive environment. The last part contains the real business intention and own solution suggestions.
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Proposal for Company Marketing Mix Improvement
Hradil, Jiří ; Johnson, Kateřina (referee) ; Novák, Petr (advisor)
This diploma thesis is focused on the analysis and subsequent proposals in individual segments of the marketing mix, which will lead to the achievement of target, which means increasing sales in the company. The diploma thesis contains proposals for expanding the portfolio, increasing attractiveness for customers and increasing the efficiency of processes in the company, which deals with renting advertising places situated on the street furniture.
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Economic aspects of innovation in the enterprise
NOVOTNÁ, Kristýna
The thesis deals with the theoretical definition of terms innovation, product. It also describes the introduction of innovative product to market and measuring the economic impact of innovation. In practical part is characteristics of the chosen company and design of the innovation in the form of interconnection of services. They were also designed leaflets which will promote innovation.
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Marketing Strategy of Golf Resort - Golf Resort Černý Most a.s.
Gruber, Jan ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Bachelors thesis is dedicated to the marketing strategy of the golf resort at Černý Most. Based on the SWOT analysis methods, STEP analysis, competitive analysis and in- depth interview work brings an analysis of the external and internal environment of the department. The benefit of my thesis are recommendations to improve the golf complex marketing strategy in a competitive environment.
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Marketing Plan of a New Firm in Dance
Mejdřická, Klára ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
The main goal of my bachelor thesis is focused on preparing a carefully worked-out marketing plan for new establishing company called DancEvent s.r.o. The marketing plan is going to help a new company with its first steps, managing barriers and simply try to make the beginning process as easy as possible. Key mission of this new establishing company is the extension of Far East dance style called kathak in to the awareness of Czech population through organization of social events including dance performances, separate dance performances and dance lessons. Key words Marketing, Marketing plan, marketing mix, competition, SWOT analyze
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The Competition among major fitness clubs in region Prague
Hercík, Petr ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: The Competition among major fitness clubs in region Prague Goals: The objective of the thesis is to analyze and compare clientele of Prague's major fitness clubs and to acquire proper data to characterize the customer base in Prague. Results from this research will lead to characterization of competitiveness in the field and recommendations will be proposed to clubs. Methods: The research was completed by both quantitative and qualitative methods. Data were required by questionnaire given to current customers of chosen clubs and by interviews with sales managers from those clubs. Results: Results confirmed assumption about intense competition on the market with providers of fitness services in fitness clubs. The importance of the right targeting was shown as well as the relevancy of the location of the club, because clubs have a tendency to contact potential customers who live or work in an area nearby a club. Keywords: Fitness club, fitness center, customer, membership, CRM, competition
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