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Business Plan for Establishing a Ladies' Fitness Center
Pešková, Iveta ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the creation of a business plan to establish a woman’s fitness centre in Brno. This business will be primarily targeted at foreign clients living in the area. First, the methodologies and the theoretical approach to the solved problem are described. Subsequently, analyses of the company's environment are performed and the information obtained is used in the SWOT analysis. The final part contains the business plan, including its feasibility of success in the current market.
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Marketing Mix of the Company
Polová, Silvie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis focuses on creating suggestions regarding improvements of the business entity marketing mix, which operates on the service market. The global analysis of the marketing mix and the economic environment is done based on the theoretical knowledge and followed by the recommendations related to the current situation improvements. The original intention was to process a marketing mix for a limited liability company, but unfortunately, it refused to participate, so I was forced to find another entity willing to cooperate.
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The Business Plan to Set Up a Fitness Center in a Selected Location
Mikmeková, Denisa ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on creating a business plan for establishing a fitness center in Šlapanice. The first theoretical part describes the basic concepts related to the field of business and legal forms, principles and structure of the business plan, especially the analytical research methods used in planning. The analytical part includes analysis of the business environment for the validation of the idea and mapping of the market and general environment. Subsequently, a suitable strategy is chosen for the start-up in this area, which is elaborated into individual parts of the business plan so that it is feasible and viable.
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The Business Plan for Establishing a Company Specializing in Digital Wellbeing
Grosová, Veronika ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The master’s thesis is focused on the creation of a viable business plan for establishing a new company offering a digital wellbeing service. Firstly, the theoretical framework is created and subsequently utilized to define and verify the main idea by its qualitative research using the Lean Canvas method and to carry out further analyses of general, market and internal environment. Secondly, based on the results of the validation and analysis of the business environment, a suitable strategy and business model are selected. This business model is developed into the structure of individual parts of the business plan.
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Communication Mix of Fitness Centre
Matyášová, Lenka ; Ondrová, Zdeňka (referee) ; Mráček, Pavel (advisor)
This dissertation deals with marketing issues in sport, focused mainly on the fitness center. There are investigated the current communication mix of small fitness center including its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients, to increase public awareness in the city and its surroundings and all of this will lead to higher competitiveness.
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Proposal of Business Plan for Creating and Development of the Company
Koutná, Helena ; Hrstková Dubšeková, Lenka (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis is about developing and building a company which is called „Villis - Village for seniors". The purpose of this thesis is to identify methods for entrepreneurial opportunities in the field of accomodation services for seniors. The theoretical part explains the expression entrepreneur, what to take care of in investing in this business field, why a business plan is created, needed and what kind of information should be provided. The practical part deals with questions concerning different possible business forms, technical support, marketing, human resources and financing this village.
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THE PUBLIC CITY SPACE - LOCALITY VYŠKOV
Šupák, Lukáš ; Pospíšil, Zdeněk (referee) ; Boháč, Ivo (advisor)
The project includes a study of the urban redevelopment an urban public space, formerly a laundry service, in the central urban area. Conversion of this complex includes the revitalization and redevelopment of old buildings and surroundings, new buildings, open spaces for relaxing with a wide program of functions and services such as fitness, galleries, restaurants, office space, retail space, housing and loft living. The objects and surfaces are placed or created for an easy living for visitors and movement of pedestrians. An important part of the project is to address and transform the river embankment. The study takes into account all the specificities of contemporary architecture in the historic environment.
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