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Contemporary methods of devising broadcasting schedules of public and commercial television
Jandečka, Václav ; Růžička, Daniel (advisor) ; Štoll, Martin (referee)
Primary aim of the bachelor thesis is to compare the program scheme of television ČT1, as a public service medium and TV Prima, as a commercial television and describe the methods used for the program scheme creation. Secondary aim is to determine circumstances on which the new shows of each TV are created and how those shows are being implemented as a part of newly devised program schemes. First part of this bachelor thesis explains main terms connected closely with the thesis theme. Specifically, those terms are: dual broadcasting system, public service TV, commercial TV, ratings, target group, audience, subculture, prime time, ads, show creation and program scheme. The aim of the following thesis part is a brief summary of each compared TV and a more complex analysis of chosen characteristics, as follows: audience, ratings and the program scheme. Those characteristics should further describe each TV approach to devision of their own program schedule. Practical part is divided into three parts. The first part is a quantitative content analysis, which answers pre-set research questions. Addition to this part is a short analysis of methods used for devision of the program schemes and additional array of practical examples. For the second part, the questionnaire method is used with the aim of...
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Reflection of the Czechoslovak Normalization Society in the Dramatic Works of Václav Havel
Stiffelová, Andrea ; Franěk, Jakub (advisor) ; Salamon, Janusz (referee)
The bachelor thesis "Reflection of the Czechoslovak Normalization Society in the Dramatic Works of Václav Havel" is concerned with Václav Havel's dramatic work in the period 1963- 1989 and especially about the reflection of the contemporaneous Czechoslovak society in selected Havel's plays. It focuses mainly on the analysis of the selected plays and on their reflection by foreign media. The introduction introduces the reader to general issues and defines the topic. The first chapter of the thesis focuses on the general concepts but also explores e.g. the Czech theatre scene during the normalization period. The second chapter analyses selected dramatic works of Václav Havel. The third chapter is devoted to the media response of Havel's plays abroad. The fourth and last chapter of the thesis is the conclusion, which summarizes and evaluates results of the whole work.
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Healthy Lifestyle Presentation Online on the Coffee Drinking Example
Košťálová, Monika ; Zábrodská, Kristina (advisor) ; Soukup, Martin (referee)
The aim of the diploma thesis Healthy Lifestyle Presentation Online on the Coffee Drinking Examples to demonstrate the presentation of the healthy lifestyle on the example of the coffee consumption and show the media perception. The coffee consumption is considered as a part of the popular culture which makes it an ideal universal research item. The thesis provided the basic theoretical frame for the research compound of two parts which are trying to answer two research questions - how does the online platform present the coffee consumption - whether coffee has a positive or negative impact on health. The second research question was to investigate, whether this media presentation has the impact on its final consumers. For the first research part, the quantitative content analysis was used. It was revealed that 62 % of analyzed articles was in favor of health benefits of the coffee, so the majority opinion presented on the internet is that coffee has got a beneficial impact on human health. The second part of the research was realized as the two-steps qualitative experiment compound of two parts of demi-structured survey. Based on the search, the respondents were observed for a potential opinion change. It was found, that 52 % of the respondent changed their mind in favor of positive coffee impact...
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Marketing communication of the hockey club HC Energie Karlovy Vary
Strnad, Daniel ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
1 Abstract Title: Marketing communication of the hockey club HC Energie Karlovy Vary Objectives: The main goal of this thesis is to prepare specific and feasible proposals for improvement of marketing communication of the hockey club HC Energie Karlovy Vary. Methods: In the thesis were used methods of qualitative interviews that were made in the form of semi-structured interview. These interviews helped me to get into the issue of marketing communication at the sports club and also to gain the opinion of the audience on the club's marketing activities. In the thesis were also used methods of observation and analysis of internal documents. Results: In the thesis was made analysis which identified weaknesses of the hockey club HC Energie Karlovy Vary. The analysis shows that the club has the biggest problems in sponsoring and promotion. Based on this were made specific proposals for improving marketing communication. Keywords: Marketing, sponsoring, advertisement, audience, sports club
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Reconceptualizing Securitization Theory: A Case Study of the United Kingdom's Securitization of Libya in 2011
Voda, Matěj ; Weiss, Tomáš (advisor) ; Váška, Jan (referee)
The first aim of this thesis is to describe the steps from the perspective of the United Kingdom, which led to the passing of the resolution 1973 and the subsequent military intervention in Libya in 2011. The theoretical framework is securitization theory. The second aim of this thesis is grounded in the theory and tries to highlight the importance of the concept of audience in the securitization framework. In order to achieve this goal, securitization theory is introduced; its limitations described and subsequently reconceptualized to better suit the research question. The theory is then applied on a case study of the securitizing discourse, preceding the intervention from 15th of February until 21st of March 2011. These events are described from the perspective of the United Kingdom, which together with the general overview corresponds with the hypothesis that the Cameron administration was a securitizing actor towards both national and international audience. Consequently, the analysis shows that the securitizing discourses differed based on the relevant audience. Although human security and democratic aspirations were the main referent objects in both discourses, protection of national security as a referent object was specific only to the national audience. In addition, Gaddafi regime was the...
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Tranformation of television from the perspective of its audience
Pěničková, Barbora ; Řehořová, Irena (advisor) ; Svoboda, Aleš (referee)
1 Abstract The diploma thesis will focus on television as a constantly evolving medium and the question whether the present TV audience is still a viewer and is suitable for the classic mass media, or that television is so close to the new media that it would be more convenient to talk about its "users ". Based on the assumption that society's access to television has changed over the years of its existence, we will archaeologically investigate television from the perspective of several leading media theorists over the past decades. We will examine first of all how the interface between the television medium and the viewer has changed, and especially the possibilities that television offers to its audience. At first, we will focus on the perspective of Marshall McLuhan, the theme of the remedation of the authors Jay D. Bolter and Richard Grusin. Subsequently, we will focus on the research direction of media archeology, based on the work of Michael Foucault's Archeology of Knowledge, and will examine the television and the discourse it is part of. We will focus on the ideas of writers such as Jussi Parikka, Siegfried Zielinski, William Uricchio and Axel Bruns. The work of Lva Manoviche and others will also appear. Particular attention will be paid to the gradual development of television as a medium and its...
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Representation of fat people in selected mediacontents
Martínková, Tereza ; Reifová, Irena (advisor) ; Hladík, Radim (referee)
Thesis Representation of fat people in chosen media content is audience research based on perception of thickness, related to characters from three selected czech television series. Fat Studies was primary science literarture source for thesis theory and practical research part is using both, quantitative and qualitative methodology. Quantitative method of data collection were self-serviced questionnaire shared throught internet. Qualitative method used half- structured personal interviews. Thesis is trying to answer, if there is existing correlation between thickness (body constitution) of character and popularity based on character personality. This correlation was statisticaly confirmed only for characters, which are considered strongly obese. Not for any other type of characters. Another findings confirmed, that there is strong positive correlation between popularity of personality and character attractiveness.
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Reception analysis of the Fifty Shades trilogy and a film adaptation of its first part
Jirková, Beáta ; Krobová, Tereza (advisor) ; Reifová, Irena (referee)
The aim of this thesis was to analyse the reception of the Fifty Shades book trilogy and a film adaptation of its first part from the perspective of a female audience - both women who like the books and/or the film and women who do not like them. The thesis sought to describe the fundamental ways of the reception of the Fifty Shades phenomenon and to connect them to media and public discourse about the trilogy. The research questions were particularly focused on women's motivations to reading the books and/or watching the film, their approach to and evaluation of the trilogy. A part of the thesis was also a comparison of the two groups of female readers and viewers regarding the questions mentioned above and a connection of those questions with media and public discourse about Fifty Shades. During the conducted research 13 individual semistructured interviews with female readers and viewers of Fifty Shades have been done. The gained data were analysed by using the grounded theory method (particularly in vivo coding and axial coding). The outcome of the analysis is a description of two different ways of reception and interpretation of Fifty Shades which show persisting ambiguity of romantic fictions for women. The analysis also revealed an impact of media and public discourse about the trilogy on...
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