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Process Optimization in Services
Illek, Adam ; Rompotl, Jaroslav (referee) ; Videcká, Zdeňka (advisor)
This bachelor’s thesis is aimed on process optimization in hotel services. The solution is focused on processes related with accommodation assured by hotel reception, which lead to elimination of routine activities, the elimination of data duplication and their digitalization. The thesis is divided into three parts, which are devoted to theoretical delimination, analysis and process improvement.
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ICT Selection
Krejčí, Tomáš ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
In my bachelor thesis I deal with the selection and implementation of information systems to the fitness center. Part of the thesis is to assess the current state of the company and make suggestions for improvements. At the end I deal with specific information system, which I chosen, and it´s implementation. Everything is supported by theoretical approaches, which are in the first part of thesis.
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Proposal of Communication Mix in the Selected Company
Válková, Dagmar ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
Topic of this bachelor’s thesis is communication mix of Autodoprava Pavel Válek and its current situation. The bachelor’s thesis is divided into two parts, first part is theoretical. It is mostly interested into communication mix, but also marketing mix, SWOT analysis, SLEPT analysis and other marketing tools. Practical part uses theoretical knowledge on current situation of Autodoprava Pavel Válek and the result is offer of better communication strategy.
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Business Plan for Setting up Language School
Chvalinová, Jana ; Renata, Adamíková (referee) ; Sládková, Jitka (advisor)
This bachelor thesis deals with problematic of creating the business plan, focused on setting up a company, whose main activity is going to be education of languages of persons. In the work will be summarized the theoretical knowledge for setting up the business and conducted the analysis from the financial, organizational and marketing point of view, on the basis of theoretical knowledge and market analysis is designed concept of company that would satisfy needs of potential customers and would be profitable and competitive.
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Low-cost Marketing Promotion for the Company
Pelán, Tomáš ; Coufalík, Ondřej (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis is focussed on low-cost marketing communication and methods for increasing customer loyalty of Survio company in the Spanish market. The first part of the thesis defines the basic terminology of online marketing. The second part introduces the company and analyses company’s key areas. The following third part suggests several ideas to improve the economic situation of the company.
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Marketing Research (for Company, Organisation, Topical Assigned Problem)
Kováčová, Andrea ; Kožoušková, Iva (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deals with marketing research of customer satisfaction for company FIWA servis s.r.o. Theoretical part thesis pursues to define marketing concepts, methods and techniques of marketing research. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. The aim of bachelor´s thesis is to valorize theoretical knowledge together with practical analysis and define resulting conception to ensure permanent company´s progress.
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Marketing Mix of TK Orel Telnice
Zámečníková, Klára ; Kuneš, Jaroslav (referee) ; Mráček, Pavel (advisor)
The main aim of the thesis was to expand the portfolio of services offered TK Orel Telnice and these proposed services to create the marketing mix. Thesis includes analysis of the external and internal environment and resulting proposals for new services. The proposed services are composed of two parts and each is treated the marketing mix, which includes defining services, pricing, promotion and distribution. This thesis also includes calculation of the costs and income connected with the implementation of new services.
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Selection and Application of a New Business‘ Marketing Strategy
Kramář, Jan ; Růžičková, Hana (referee) ; Chlebovský, Vít (advisor)
This master’s thesis consists of theoretical part, in which it employs oneself collecting necessary information about marketing, markets, methods of internal and external analysis of entrepreneurial environment and formation of company’s marketing strategy. In the next, practical part, there is evolved analysis of entrepreneurial environment by a couple of methods at first, and consequently projected marketing strategy of a new entrepreneurial subject operating in IT services.
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Marketing Research
Šmerda, Lukáš ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The Bachelor's thesis focuses on the marketing communications of GFS s.r.o. This thesis is divided into theoretical, analytical and proposal part. The theoretical part ex-plains the concepts that are contained in the analytical part. The practical part deals with the analysis of the company and marketing research in the form of a questionnai-re survey. The analyzes are then evaluated and, based on them, suggestions for impro-ving the current situation are proposed.
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