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Low-cost Marketing Promotion for the Company
Pelán, Tomáš ; Coufalík, Ondřej (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis is focussed on low-cost marketing communication and methods for increasing customer loyalty of Survio company in the Spanish market. The first part of the thesis defines the basic terminology of online marketing. The second part introduces the company and analyses company’s key areas. The following third part suggests several ideas to improve the economic situation of the company.
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Marketing Research (for Company, Organisation, Topical Assigned Problem)
Kováčová, Andrea ; Kožoušková, Iva (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deals with marketing research of customer satisfaction for company FIWA servis s.r.o. Theoretical part thesis pursues to define marketing concepts, methods and techniques of marketing research. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. The aim of bachelor´s thesis is to valorize theoretical knowledge together with practical analysis and define resulting conception to ensure permanent company´s progress.
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Marketing Mix of TK Orel Telnice
Zámečníková, Klára ; Kuneš, Jaroslav (referee) ; Mráček, Pavel (advisor)
The main aim of the thesis was to expand the portfolio of services offered TK Orel Telnice and these proposed services to create the marketing mix. Thesis includes analysis of the external and internal environment and resulting proposals for new services. The proposed services are composed of two parts and each is treated the marketing mix, which includes defining services, pricing, promotion and distribution. This thesis also includes calculation of the costs and income connected with the implementation of new services.
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Selection and Application of a New Business‘ Marketing Strategy
Kramář, Jan ; Růžičková, Hana (referee) ; Chlebovský, Vít (advisor)
This master’s thesis consists of theoretical part, in which it employs oneself collecting necessary information about marketing, markets, methods of internal and external analysis of entrepreneurial environment and formation of company’s marketing strategy. In the next, practical part, there is evolved analysis of entrepreneurial environment by a couple of methods at first, and consequently projected marketing strategy of a new entrepreneurial subject operating in IT services.
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Marketing Research
Šmerda, Lukáš ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The Bachelor's thesis focuses on the marketing communications of GFS s.r.o. This thesis is divided into theoretical, analytical and proposal part. The theoretical part ex-plains the concepts that are contained in the analytical part. The practical part deals with the analysis of the company and marketing research in the form of a questionnai-re survey. The analyzes are then evaluated and, based on them, suggestions for impro-ving the current situation are proposed.
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Customer Satisfaction and Proposals for Its Improvement
Šárková, Lenka ; Vaňous, Marek (referee) ; Schüller, David (advisor)
This thesis deals with the topic of customer satisfaction at a small Slovak company promovie. The aim of my thesis is to propose measures to increase the level of customer’s satisfaction. The thesis is based on the analysis of internal and external business environment and marketing research in the form of an electronic questionnaire. The acquired data are analysed, interpreted and then used to propose changes to increase the customer satisfaction in the company.
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Proposal for Improving Marketing Mix
Zemanová, Petra ; Vičík, Jakub (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of improving the marketing mix of Ivánek – Zeman v.o.s. The theoretical part contains definitions and concepts related to marketing and marketing mix. The analytical part includes analyzes of the external and internal environment, describes the current state of the company´s marketing mix and the discovered information is summarized in the SWOT analysis. The last part of the thesis deals with own suggestions, which are based on the established facts in the analytical part.
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5-Minutes Neighbourhood
Šrubařová, Jana ; Bukolský, Martin (referee) ; Menšíková, Naděžda (advisor)
The territory is located in the city of Brno, district Trnitá on the embankment of the river Svitava. The subject of the diploma thesis is the architectural study of the design of the urban spatial structure with intensive use of city urban area, designed in pre-diploma project, which preceded diploma thesis. The design will allow mixing of greater amount of different functions on a relatively small built-up area, which will reduce the requirements on transport and provide the inhabitant with various forms of housing, services and employment. The shape of object's ground plan is based on area, which is connected from three sides to access roads. The mass and spatial solution respects the surrounding buildings and uses existing bike trails and sidewalks in the southeastern part of the area. The basic matter of object is divided by three axes passing through the building, into three blocks linked by common internal block. This creates a square with a tree-lined atrium with seating under the trees. The shape of these three blocks is further formed by removing of the mass, which results into forming of atriums, terraces and balconies, which brings natural light into the interior while allowing illumination of the patio and surrounding buildings within the territory. This spatial structure is horizontally divided by functions. Designed here are underground public garages, passages with shops, services, administration / commerce and housing. Despite the diversity of functions, for the facade was chosen a unified character of white horizontal lines contrasting with the dark gray lines of windows and facade cladding.
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Global Marketing in Internet Services
Číp, Vojtěch ; Pospěch, Ladislav (referee) ; Chlebovský, Vít (advisor)
Abstract (annotation): Subject of this thesis is to analyze the marketing strategy of corporations working in the internet environment. Next issue is to make a confrontation between Czech and foreign companies and predict the future trends and development in this marketing area. Last but not the least task is to design a business plan which may find the niche on the Czech market and could be successful at global market too.
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