|
|
Uplatňování rovných příležitostí ve firmách v ČR
Kmeťová, Michaela ; Plášková, Alena (advisor) ; Skácelík, Pavel (referee)
This Master's thesis is focused on application of equal opportunities for women and men in firms in the Czech Republic. The purpose is to define the concept of corporate social responsibility as well as equal opportunities. The thesis also introduces the Czech legislation that deals with discrimination and the advantages for companies of complying with equal opportunities for men and women. It is concluded with a research of application of equal opportunities in firms in the Czech Republic and it summarizes the results and introduces recommendations.
|
|
|
Corporate Social Responsibility, its applications and perceptions of employees in Pilsner Urquell
Mareček, Zdeněk ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
The theoretical part defines the concept of corporate social responsibility, important areas that are a part, provides reasoning for implementing the concept, speculates about the meaningfulness of corporate social responsibility in today's environment, taking into account the relationship existing businesses and consumers. Practical part defines and analyzes the social responsibility of Pilsner Urquell including a survey of staff views on this area in general and also in the Pilsner Urquell using a two-stage occupational research. The work should, inter alia, help to direct further actions Pilsner Urquell in area of social responsibility, including its internal communication in a manner which would be the best acceptable and easily identifiable to employees.
|
|
|
Implementation of Corporate Social Responsibility at 3M Czech Republic
Bogdan, Marek ; Jaklová, Martina L. (advisor) ; Chytil, Tomas (referee)
The aim of this thesis is to present the top management of 3M Czech Republic with a comprehensive solution to their CSR implementation task. The thesis starts by giving the reader an insight into the today's forms of business ownership including corporations and by covering the issue of governance explains why corporations need a solution like CSR. Subsequently, the theoretical foundations of CSR are presented, followed by an explanation of the actual business tool. Additionally, a generic implementation roadmap is devised together with key success factors of this process identified. Based on this generic roadmap, a tailored solution for 3M Czech Republic including specific recommendations on measures and key performance indicators is developed.
|
|
|
Corporate Social Responsibility (in terms of the Czech Republic)
Vodehnalová, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis focuses on the matters of corporate social responsibility, in particular in the Czech Republic. The aim is to present the most comprehensive overview of the given concept and consequently apply this theoretical knowledge to the concrete Czech firm, evaluate its application and then outline the possible areas of improvement. The thesis contains a lot of theoretical information on corporate social responsibility, but also practical recommendations and practices for successful implementation of social responsibility into the use. Attention is also paid to the comparison of the situation in the Czech Republic and abroad and to the identification of the possible constrains of the development of social responsibility inland.
|
|
|
Proposal of ecological communication strategy for well known consulting company
Ondrušová, Martina ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
Diploma thesis deals with the creation of environmental corporate image and with designing a communications strategy in order to address environmental program. In the world of globalization and increased competition, companies strive to differentiate their business in unconventional way. Differentiation is being done by open communication and also by socially responsible behavior. The goal of the thesis was to point out that each and every company can run its business ecologically, even the consulting company operating on B2B market. Building the environmental image, however, requests new values being integrated into common internal processes and creating new corporate identity visible to public. The content of the thesis is divided into theoretical and practical part. The theoretical part deals with the corporate identity, corporate image and brand. Other chapters are devoted to the theory of communication, corporate social responsibility and environmental aspects of business. The practical part includes description of the company and proposal of comprehensive environmental program. The final chapter of practical part describes the plan of external and internal communication strategy which is inevitable for building environmental corporate image.
|
|
| |
|
|
Ethical aspects of crisis company communication
Roztočilová, Linda ; Antušák, Emil (advisor) ; Kopecký, Zdeněk (referee)
The topic of the Master's Thesis "Ethical aspects of crisis company communication" is crisis communication. It is aimed at theoretical knowledge, analysis of ethical failure in the crisis communication and the measure suggestion for company management in crisis communication planning and managing. The Master's Thesis is focused on two examples from the floods in August 2002. The floods in the Prague underground and in the chemical plant Spolana Neratovice became the symbol of the summer situation. The analysis has detected the importance of the ethical aspects of crisis communication. The breach of these principles or conscious violation of them could have not only personal but also economic and legal consequences.
|
|
|
Cause-Related Marketing a principy jeho fungování
Šanderová, Lenka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Nowadays firms are dealing with fierce competition and are "forced" to keep launching new products and strategies that would attract consumers'attention. One of the fastest growing marketing strategies - Cause-related marketing (CRM) addresses these trends as well as benefits from them. Cause-related marketing is a strategic partnership between a for-profit and non-profit organization. The contributions to the cause are made via consumer'purchases. As many statistics prove, CRM is a very effective strategy resulting in higher sales, enhanced image as well as loyalty. The question remains: how is it possible? What marketing concepts and techniques stand behind CRM? The diploma theses answers those questions and explains most important markteting and psychologial concepts from consumer's and firm's perspective.
|
|
|
Adoption of ISO standards as a voluntary tool for sustainable success of company
Jochovičová, Marie ; Hadrabová, Alena (advisor) ; Remtová, Květa (referee)
My work deals with analysis of attitudes to ČSN EN ISO standards acceptance, above all ČSN EN ISO 9001:2001 and ČSN EN ISO 14001:2004. It focuses on microeconomic view of acceptance of these standards by Czech companies. The first problem is concerned with what standard is accepted and perceived in the Czech Republic and it examines possible influence by refusal or acceptance of the standard. The second area of my study is assesment of the degree of assets and costs for a company by standard implementation and subsequent calculation of these values. Analysis of estimations from experience, if the standard is an administrative burden for the society or if it is dealt with an effective instrument to successful development of the society. My study treats of reasons, causes and consequences of acceptance or non-acceptance of the standards.
|
|
|
CSR and its impact on brand image
Mičáková, Veronika ; Zamazalová, Marcela (advisor) ; Skokanová, Dagmar (referee)
The main aim of this diploma thesis is to discover an evidence of CSR influence upon brand image. More precisely, I will attempt to explore the impact of L'Oréal corporate social responsibility on L'Oréal Paris brand image. The concept of CSR, the center of the brand and brand image are described in the introduction. For better understanding, there are also practical examples provided. Chapter number three creates a fluent connecting link between theoretical and practical part, briefly characterising company L'Oréal and brand L'Oréal Paris. Following practical part focuses on introduction of the above mentioned research, conducted in the form of questionnaire, where semantic differential and physiognomic test were used. In the conclusion we can see the result analysis that consisted of simple summarization and further dependency determination. Based on the results obtained, we are able to answer the crucial question, whether the CSR of L'Oréal influences the L'Oréal Paris brand image or not and to suggest the best way of maximizing the potential positive effect.
|
guest ::
