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Innovation of information system in selected company
Bačíková, Jana ; Švecová, Lenka (advisor) ; Hartman, Ladislav (referee)
This thesis focuses on the issue of innovation of information system in selected company. The theoretical part is concerned with general term innovation, how does innovation effect competitive strength of a company, classification of corporate information systems and what usage each part of the system in company has. The practical part is to analyze the current situation of company system and propose changes to increase effective usage of the company data.
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Strategy analysis
Mrázová, Miroslava ; Krause, Josef (advisor)
The aim of this diploma with the topic "Strategic analysis" is to elaborate the global analysis of the agricultural company ZEMPO-VOS, a.s. Strunkovice nad Blanicí and on the grounds of this analysis, i. e. analysis of influences of outer company environment, to elaborate the synthesis and the outline of strategic recommendations for the future development of the company. The stategic analysis is elaborate in conditions of branches of agriculture that have unequivocal specific characteristics. The diploma is divided into two parts, the theoretical part and the application part, where methods of strategic analysis are applied to the concrete agricultural company.
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The competition analysis of the Toilet paper market in the Czech Republic
Vrbová, Lucie ; Stříteský, Václav (advisor) ; Šálený, Petr (referee)
The thesis deals with the Toilet Papermarket in the Czech Republic with a focus on competitive analysis. The aim of this work is to formulate recommendations for the Kleenex brand toilet paper, which should be taken into account when creating marketing plan. The theoretical part is focused on the theory of competitive analysis. In the practical part of the theory is applied specifically to the analysis of competitive market toilet paper in the Czech Republic for the use of retail data and knowledge from long-term observation of the market.
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Strategic analysis of a company
Janurová, Jana ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
Aim of this thesis was to develop a complete strategic analysis of the selected company OREA Hotel Dvořák Tábor. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, corporate culture, external and internal strategic analysis, SWOT analysis and strategy formulation. These theoretical foundations are applied to practical business. Since it is now declining demand for hotel services, due to financial crisis, the aim is to propose a strategy that will lead to the maintenance or at best, to increase market share.
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Competitive Analysis of the Creamery Market
Hadačová, Michaela ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
The aim of this work was to provide a coherent view of the competition, which operates in the dairy market. I focused on the three largest competitors on this market. With each analysis, I find their competitive advantage, see what the competition is doing better and I propose possible improvements for MADETA as to strengthen its market position.
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Analysis of Corporate Culture of Non-for-Profit Organization
Miláček, Petr ; Nový, Ivan (advisor) ; Surynek, Alois (referee)
This graduation thesis is considered with an analysis of corporate culture at non-for-profit organization. Present knowledge about corporate culture and methodical procedure of analysis of corporate culture in general are summarized at the theoretical part. Corporate culture of particular non-for-profit organization at stage of transformation is analyze at the practical part. There are described differences between corporate culture of commercial and non-for-profit organization. Final goal is to propose a procedure of turnover of corporate culture so the organization should get a competitive advantage.
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Strategy analysis
Votava, Pavel ; Krause, Josef (advisor) ; Boukal, Petr (referee)
The aim of this thesis is to elaborate the strategic analysis of the Plzeňský Prazdroj a.s. company, i.e. to analyse both the company environment and the inner resources and abilities, to reveal strengths and weaknesses of the company and even oportunities and threats. The aim is also to identify specific merits of the firm and finally to mention strategic recommendations with regard of elaborated analysis. The whole thesis is divided into two main parts: the theoretical part, where are described methods and procedures of the strategic analysis and the application part, where these methods are applied to the Plzeňský Prazdroj a.s. company.
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Strategic Analysis of an Enterprise
Křováčková, Martina ; Dvořák, Jiří (advisor) ; Křivský, Tomáš (referee)
The goal of this thesis was designed a complete strategic analysis, both internal and external form of the selected firm LACMAN s. r. o. LACMAN s. r. o. is a small, emerging company, the subject of its business is the distribution of connectors. Thesis is divided into five main blocks: In the first part, called Introduction, describes the basic building blocks for the preparation of the strategy, it is mission, vision and a fundamental target of LACMAN s. r. o. The second part is quite theoretical, it is known as a theoretical-methodological basis and discusses and describes the theoretical facts that I need to apply in practice. The third part is the name and the pictor of the company, how society see the company. This section describes the basic characteristic of information, cultural, sports, and mainly social sponsoring company and the overall culture, norms and standards which govern the company staff. The fourth part is called Practical and is divided into external analysis where I work with macro-economic company's data, policy and legislative factors, and mapping analysis of supplier-customer relationships and existing competition in the market with the connectors material. Internal analysis me serve to evaluace how are the company's resources (material, inmaterial, human and financial) in sufficient quantity, the quality and whether it is used effectively. In this part of thesis, I also included a detailed financial analysis, there I solve the financial health of the company. And the SWOT analysis, which, in my view, contains a large number of strengths, but on the other hand, contains numerous threats from outside the company. The last part is called the Finish, here summarizes the findings from the all analysis. I believe that this thesis is to analyze the company of great benefit and a council, how to overcome difficult times and stay on the market at the time of global economic crisis.
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Strategic analysis
Chodorová, Ivana ; Krause, Josef (advisor) ; Marek, František (referee)
The work focuses on strategic analysis of ČZ Řetězy, s.r.o. The theoretical part describes methods and techniques of strategic analysis that are then applied in the practical part. Competitive advantage sources are identified and strategic recommendations are proposed.
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Approaches to the enterprise information systems innovation
Dvořák, Zdeněk ; Basl, Josef (advisor) ; Novotný, Ota (referee)
The thesis deals with problems of the IS/ICT innovation strategic management in the surroundings of the Czech Republic and participates in solutions to the three-year research project GA201/08/663 -- Information systems innovation to support competitiveness of enterprises. This project has been realized at the Faculty of Information Science and Statistics at the University of Economics, Prague in support of the Czech Science Foundation since 1st January 2008. Thesis sequence to the project consists in filling of particular priorities defined for 1st year of research. Of course this fact represents determining aspect of thesis main goals definition. Firstly, carry out a research on actual level of information systems in Czech enterprises forcefully into the IS/ICT innovation. Secondly, set up working paper for presentation of continuous outcomes after the introductory phase by appearances at scientific conferences, by articles in scientific papers and by findings'publication at a website of the Czech Society for System Integration. Structure of the thesis, which consists of a theoretical and a practical part, specifies methods of goals'filling. The theoretical part represents introduction to problems -- it covers identification of key elements influencing IS/ICT innovation in surrounding of the modern knowledge economy, IS/ICT innovation classification and detailed statement of IS/ICT innovation management process, which is based on methods of strategic management process in general. The practical part gives attention to questionnaire research -- structure of the questionnaire, research methodology and answer evaluation. Contribution of the thesis, together with filling of particular goals of the research project GA201/08/663 -- Information systems innovation to support competitiveness of enterprises, consists in multidimensional view of the specific problems. IS/ICT innovation is seen not only from an enterprise informatics point of view, but also from an entire enterprise angle when economic aspect is also taken into account. This approach accents support task of informatics -- the IS/ICT contribute to the filling of enterprise's goals.
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