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Industry 4.0 as an example of a top-down vs. horizontal Europeanization
Nováková, Denisa ; Young, Mitchell (advisor) ; Tomalová, Eliška (referee)
Industry 4.0 is a new generation of manufacturing based on robotics, automation and new trends in ICT. It was for the first time introduced at the Hannover Fair in 2011 and has been part of the European, German and Czech discourse since then. This Master thesis deals with the topic of Industry 4.0 in the Czech Republic and assesses to what extent the concept is coming to the Czech Republic as a result of a top-down (EU) or horizontal (Germany) Europeanization. The thesis came to the conclusion that there are two perceptions of Industry 4.0. One is narrow and deals with the industrial policy and the other is broad and deals with society wide implications of the fourth industrial revolution. The debate about Industry 4.0 in the Czech Republic is mainly a result of a horizontal Europeanization based on bilateral agreements and close cooperation between Germany and the Czech Republic in the area of R&D, innovations and business. However, the top-down Europeanization cannot be neglected as the EU provides much broader context where Industry 4.0 is taking place. Moreover, Industry 4.0 gave a new impetus to the digital economy and society in the Czech Republic. It turned into agenda 4.0 and moved forward the debate about digital skills.
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Digitization and its impact on the print media. Case study of selected Czech periodicals.
Bílková, Barbora ; Řehořová, Irena (advisor) ; Poštulka, Filip (referee)
This thesis deals with the influence of digitization and electronic media on print media. It shows the progress of development of the digital, its constant growth and transformation of getting public information, especially by particular theories of Marshall McLuhan, Jay David Bolter, Richard Grusin, Alessandro Ludovico and another authors dealing with the issues of media and digitization. The thesis shows a brief media development and the largest part is devoted to the digitization and remediation of the media. The central part is assessing the impact of digitization and the advent of electronic media on print media. It is shown how the print media deal with digitization. In the practical part of my work, it should find out how the print titles of the Czech market are, how are they affected by increasing digitization of media and how they try to deal with this aspect of trying to cope. All of these issues are shown in three cases, the daily newspapers Mladá Fronta DNES, Lidové noviny and Hospodářské noviny, which are the ones of the most important media in Czech republic, which have their printed version, with which they began. With digitization, however, they were forced to start also with their electronic versions. Key words: digitalization, electronic media, mass media, print media, electronic...
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Searching for an ontological security in media
Šušáková, Martina ; Reifová, Irena (advisor) ; Hladík, Radim (referee)
Aim of the thesis is to analyze the ability of media to provide a sense of ontological security to their users. Changes, related to the transformation of traditional society into a modern society caused in the opinion of Anthony Giddens a weakening of the sense of ontological security of individuals. Such an outcome was a result of the space-time distanciation and individuals opting out of social systems as an impact of some globalization processes. Mass media in the modern society work as a main factor of social integration and differentiation. The ability to construct the sense of ontological security among its recipients is attributing in the field of television studies attributed to the traditional medium, television. But some basic characteristics of television broadcast and the role of television in households have changed with a digital television transition. Employing the methods of qualitative sociological research I will analyze whether new media have the potential to substitute television in the role of providing the sense of ontological security among its users. Powered by TCPDF (www.tcpdf.org)
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Facing new challenges of digitalization in internal communications
Iltis, Martin Erik ; Poucha, Tomáš (advisor) ; Vranka, Marek (referee)
How do organizations communicate to employees in the digital era? And how do they meet their specific needs? This work aims to map the complex knowledge of organizational communication in the context of current trends which have a major impact on organizational communication. Due to technological progress and new digital tools, internal communications are facing new challenges of losing interest and reach of their audience, i.e. employees. In the theoretical framework of this paper, the attempt was to introduce the general idea of communication within an organization, its functions, objectives and strategy. In the following chapters I have introduced the channels which are widely used when reaching to employees. As evaluation of effectiveness plays an important role in this domain, I have pointed out the key metrics which communicators should focus on when measuring internal communications. Communication in the digital era is no doubt a challenge and must change in order to meet the specific needs of the target group, however, what if the challenge lays not in the channel but in the target group? In the practical part I have introduced an example - a multinational company Siemens AG recently introduced a digital tool to share information with its employees - a mobile application. As a major part of...
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Educational programs for the digital libraries sphere and digitisation on information and library science schools in the USA
Jilečková, Šárka ; Drobíková, Barbora (advisor) ; Souček, Martin (referee)
(in English): The aim of diploma theses Educational Programs for the Digital Libraries Sphere and Digitisation on Information and Library Science Schools in the USA is to compare studying programs of chosen schools of information science and librarianship in the USA for digital libraries and digitisation sphere and according to this analysis make some recommendations for ÚISK FF UK. In the theoretical part there are competencies for that field introduced and its development in praxis and education is showed. In the practical part of the work follows the analysis of chosen american schools of information studies (universities Chapel Hill in the North Carolina, Michigan, Boston, Illinois and Syracuse), where the issues of digitisation and digital libraries are taught. Based on this analysis continues the work with some recommendations possible for using in the ÚISK FF UK.
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The introduction of video content in Economia
Chňoupková, Denisa ; Čermák, Miloš (advisor) ; Trunečka, Ondřej (referee)
The bachelor thesis The introduction of video content in Economia deals with one of the essential media trends today, namely growing emphasis of online publishers on the development and production of video content. The author illustrates this phenomenon on the example from the Czech environment, concretely on the example of the publishing house Economia, which in the last two years focused on video production and its range of audio-visual content is constantly expanding. Theoretical part of the thesis describes the phenomena that greatly contributed to the expansion of videos. Primarily, it is the media digitization and also the convergence; furthermore the development of the internet and the emergence and development of new digital media. The author also describes the characteristics of internet video and its various types and finally summarizes the aspects that motivate publishing houses to invest in video content. The practical part is focused on video production of the Economia. The author describes the gradual introduction of video content, the birth of the channel DVTV and last but not least the birth of the Aktuálně.TV - a platform that unites all of the Economia video production. In addition, the author characterizes the look and user interface of the platform and analyses its programs. In...
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Google art project: importance and contribution of the media coverage of cultural heritage
Jíchová, Eva ; Dolanský, Pavel (advisor) ; Štoll, Martin (referee)
Nowdays, cultural institutions use modern ways how to communicate to people. Institutions tend to be interactive and engaging attendes to expositions. Technological improvements bring even new kinds of art pieces presentation. Thesis focuses on virtual gallery concept, called Google Art Project. Concept brings selected art pieces from art colection institutions. Google Art Project has given opportunity to use high quality technology to upload institutional works for free. In fact platform enables closer interaction than before. Work gives complex understanding on project technical and organisational point of view. Further focuses on Czech Google partnership organisations, stress is put on mutual perception of cooperation, technological tasks, views, whole project contribution and at the same time on Google Cultural Institute communication.
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Czech Commercial Banks' Net Interest Margin Analysis with Regards to the Changes of Recent Years
Brousil, Martin ; Teplý, Petr (advisor) ; Katuščáková, Dominika (referee)
Czech Commercial Banks' Net Interest Margin Analysis with Regards to the Changes of Recent Years Bachelor thesis Martin Brousil Abstract The rapid development of digital technologies in recent years has influenced the whole business world, with the banking industry being no exception. For banks, it has brought many advantages, such as greater cost efficiency or higher availability of information about clients, but also new challenges for their business models and a growing number of direct and indirect competitors. This thesis analyzes the most salient trends present in the industry: the digitalization of banking, the growing competition, a shift in customer preferences and the stricter regulation of the banking business. Further, it focuses on the decreasing interest rate margin of Czech banks and attempts to find its causes. The size of bank, its cost efficiency and operational risks are identified as important determinants of the margin and also GDP growth and the degree of competition within the sector are found to play their roles in the determining process. At the end, the results are used and the qualitative and quantitative trends are linked together, since, as the author argues, a close relationship between them exists. Keywords Banking, Clients' Preferences, Competition, Digitalization, Regulatory...
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The Archives of the National Theatre in the past and digital presence
Sochorová, Eva ; Římanová, Radka (referee) ; Hantáková, Helena (referee)
The aim of the thesis is to create the documentation basis for the grant project, whose object is to revitalize the archives extensively, all based on the in-depth and comprehensive analysis of the Archives of the National Theatre. It presents the archives as an information system in the digital age above all, but in a broader historical context. It focuses on theater archives and their specifics, including the methodology for archiving. It characterizes the aspects of digital archives affiliated to significant theaters both at home and abroad. It describes the resulting draft of the grant project leading to the solution that should provide benefits for the theater community and the wider public and to transform the archives in a genuinely effective information system. The thesis also tries to search for the meaning and role of theater archives in the background of technological developments. Keywords: Archives, The Archives of the National Theatre, digitizing, theatre, theatre poster, document, collection, production, project, The National Theatre, revitalization.
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Changes of documentary films distribution at local cinemas in digital age
Černý, Martin ; Czesany Dvořáková, Tereza (advisor) ; Bauer, Šimon (referee)
(in English): This thesis deals, in frame of new film history, with the changes in Czech film distribution system connected to cinema digitalisation in the Czech Republic. Generally, the paper focuses on the influence the technological changes have on film distribution and its development in the Czech Republic. Considering the recent emergence of new genres and types of films, the work examines, on the example of documentaries, what effect these changes have on the variety of the Czech digital cinemas programme offer. The case study contained in the thesis explores a process of creating film programme in cinemas of average size Czech cities which do not have to compete with multiplexes. Selected programmers of these cinemas were interviewed in semi-structured interviews in terms of qualitative research, with the aim to determine the decisive factors influencing programming of documentary films in these cinemas. As seen from this thesis, the range of films in the distribution circuit has extended in two ways after the emergence of digitalisation and this development considerably affected the work of cinema programmers. Namely the wider availability of commercially successful films, generating great numbers in box office became a competition for the alternative films (documentaries included). Unlike...
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