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Branding Company ZOOT a.s. Involved in Selling Fashion Online
Juhásová, Alexandra ; Andera, Nikola (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on branding e-shop ZOOT.cz and contains evaluation of branding strategy. The aim is building brand equity and competitiveness. The theoretical part is focused on interpretation of particular elements of branding strategy, internal branding and strategic brand management. Acording to ZOOT brand building strategy analysis, competitive comparison and marketing research I made improvement proposals pointing to building brand equity of ZOOT.cz and increase competitiveness.
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Marketing Communication of Engine Tables Brand on the Social Networks
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of bachelor's theasis is to propagate Engine Tables brand on new social networks and improve propagation on exist social networks. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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Development of Brand of Company
Benedikovičová, Lucia ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The bachelor´s thesis is focused on branding of company selling musical instruments. The first part of the thesis deals with theoretical knowledges. In the analytical part is application of theoretical knowledges on the observed company. Based on elaboration of individual branding elements of the company and competition, are processed activities suggestions for brand development of the company.
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Ape Boards
Kvardová, Kateřina ; Kloss, Jan (referee) ; Houf, Václav (advisor)
Ape Boards is my own newly formed label, which manufactures snowboards and kiteboards. For this thing I have proposed a substantial logotype, which has a function as a unifying element across the whole brand and designs boards. Website (www.apeboards.com). A first collection of snowboards and kiteboards from which I had made 7 pieces for a thesis. Designs do not 'mass' lust, because the objective is not a big production or promotion, but based on what I liked. From the minimalism through the color geometry to the gorillas, according to which the brand was named.
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Marketing Mix and its Connection to a Company Brand
Pešlová, Veronika ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the connection of the marketing mix with the brand of a company, namely Notino, s.r.o. According to theoretical knowledge and methodology, the market analysis, including the marketing mix, is carried out. There will also be a marketing survey on customer brand perception. On the basis of the theoretical and analytical part of the thesis, will be made a suggestion to support the brand development through the marketing mix.
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Business Plan
Mešková, Michaela ; Povolný, Jiří (referee) ; Bočková, Nina (advisor)
This bachelor thesis focuses on the creation of a business plan to start a company. The plan is created for a manufacturing company, which then sells its products to consumers. Based on this plan, it will be possible to establish a company, which will be able to eliminate risks and shortcomings, which might occur during the founding phase, and also during the first years of operation
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Image processing on Raspberry Pi platform for mobile robotics
Kapitančik, Maroš ; Richter, Miloslav (referee) ; Horák, Karel (advisor)
This thesis deals with developing of image processing algorithm for robots controlled by informations taken from visual system. Core of the used system constitutes low-budget platform Raspberry Pi. Before the development of algorithm there is a series of test for image processing which discovers possibilities of used platform. Problem solution is divided to several parts. Limited performance frequently leads to individual problem solving. Afterall is shown sensitivity and performance analysis of developed solution.
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