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The Suggestion of the Strategy for a New ABB Products Launching
Brož, Přemysl ; Jörka, David (referee) ; Luňáček, Jiří (advisor)
his work „Proposal of strategy of penetration new products of ABB on the Czech market“ considers with appropriate strategy of penetration and sales terminal blocks on the Czech market with goal to achieve 10 % market share in the short time period, the order of several years. The analytical part of work contains an analysis of current status company, market and competition. On the basis of this analysis and theoretical groundwork, recommends appropriate strategy and precautions to improve competitiveness and obtain new customers. The work also includes income trading for the year 2009 and part of 2010.
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Low-energy construction in the Czech Republic and abroad
Matuš, Martin ; Vaňková, Lucie (referee) ; Krejza, Zdeněk (advisor)
The bachelor´s thesis goal is to find actual trends in low-energy construction in the Czech republic and abroad. Also define main concepts of low-energy construction, technical properties of these objects, methods of designing, legislational elements and new findings. Practical´s part main task is to compile statistical data on low-energy construction in the Czech republic and abroad. Aditionally calculate the price indicators and possible payback of low-energy houses.
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Pricing process in maritime logistics
Košvancová, Nikola ; Kolář, Petr (advisor) ; Marek, Jiří (referee)
The master thesis focuses at the pricing process of FCL shipments between Europe and Asia. After the general process description of internal processes there are shown two concrete examples, one under EXW condition and the other one under DAP condition. At the same time the thesis present also the railway connection between Asia and Europe as a certain alternative to the maritime and airfreight transportation under some condition.
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Pricing and brand policy of the company Jasněna Vláhová Ltd. in Germany and Austria
Vláhová, Tereza ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The aim of this study is to evaluate the processes of wholesale and retail prices of the company Jasněna Vláhová Ltd., which manufactures and distributes horological goods. In the event that the investigation and resulting evaluation fails, changes will be in conformity with the literature suggested. Another chapter is then focused on the brands JVD and Lacerta, and the investigation should show whether they are suitable for domestic and foreign markets on the basis of questionnaires. If they seem inconvenient, changes will be proposed again.
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Provision of import shipments session Canada - Czech Republic
Veškrna, Petr ; Novák, Radek (advisor) ; Holanová, Jitka (referee)
The main goal of my Master's thesis is to complete , update and deepen the knowledge acquired in courses of Logistics and apply them on a specific example with respect to the discipline (trnsport mode). The whole work is focused on the issues associated with the transport solution for company which dealing with foreign goods. It is a topic that conceals a wide range of theoretical and practical knowledge and skills focused on issues that are the most important for importer as I think. I devoted primarily transport-legal relations ( transport operators , transport contracts , transportation conditions - INCOTERMS , etc.), transport documents relating to shipping from Canada to the Czech Republic , customs and especially the issue of the maritime transport, when I focused on transport unit pricing , the issue of the bill of lading and in fact the whole process from booking of shipping space to unload . My goal is to prepare such a transport solution that would bring BEL, spol . s r.o. reduce the costs associated with it.
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Specifications of Enterpreneurship in a Pharmaceutical Industry
Litva, Dušan ; Hartman, Ladislav (advisor) ; Paterová, Iva (referee)
Diploma thesis is focused on specifications in pharmaceutical business. It is based on knowledge of pharmacy and economy and their synthesis is describing the most significant differences in pharmacy business and other markets. Overall goal of diploma thesis was to create overview about pharmaceutical industry, its progress, trends and behavior of companies to this high risk and volatile market with keeping the rules and norms of Czech and European authorities. Target was also to form group of recommendations for companies participated in this market. To keep this target I described in the first part of diploma thesis basic terminology and theoretical knowledge about pharmaceutical market including research and development, marketing and sales and pharmakovigilance. Practical part was based on case studies specifying the most common and difficult problems and steps leading to their solutions. My personal contribution in diploma thesis is based on detailed and professional handling of the topic and in the choice of parametres which influence the most timing and capital demands of R&D projects in pharmacy and mitigation of their negative aspects.
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The use of data mining technology in an interactive bargaining in retail
Waldmannová, Lenka ; Novotný, Ota (advisor) ; Jašek, Pavel (referee)
This thesis deals with the issue of data mining technology within interative bargaining in retail with closer focus on the implementation of data models and related rules, which support interactive haggling with the customer. The aim of the thesis is to prepare proposals for data models, calculations and rules that are involved in the haggling process with the customer. Prepared outputs are used in the demo application "Bargaining" and its application is showcased on the demonstrated examples. The work is divided into two main areas -- the theoretical definition of work and the analytical processing. The theory part includes available research work (resources), which will be used to characterise various thematic areas of the work - Customer Intelligence, Customer Lifetime Value, Data mining, Interactive marketing, negotiation techniques and Setting prices. Analytical processing is focused on the practical use of the acquired knowledge. It iis the calculation of selected values, their processing and application within the Bargaining process with the customer. In conclusion, all the results, reaching the goals and the recommendations for the development or modification of the solution, will be assessed. The anticipated benefit of the application is its use in the negotiation between the trader and the customer, without dropping the agreed sales price during realised business below the expenditure costs. It is about ensuring the interaction, where the customer is allowed to negotiate the price of goods but the trader ensures that the price will not result in a loss. The benefit of the solution is the support of the customer satisfaction with regards to the financial interests of the detail industry.
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Electronic Books
Sobotková, Kateřina ; Pokorný, Pavel (advisor) ; Pucandlová, Miroslava (referee)
My bachelor thesis is devoted to ebooks. It elaborates on the format of ebooks and the sources from which it can be obtained. There are also analyzed the reasons why the books are digitized and the ways in which digitisation is performed. One chapter is also devoted to ebook readers and other devices and computer software on which one can read ebooks. The practical part contains the price setting of ebooks and assessment of the situation on the market for ebooks in the Czech Republic and abroad. The price setting of ebooks is applied to a particular numerical example. The main part is the survey among students of universities in the Czech Republic. Further aim of my thesis is to evaluate the situation on the ebooks market and to conduct a survey about attitudes towards ebooks among students of universities.
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Analysis of eBooks Market
Nováková, Marie ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The presented thesis analyzes the eBook market. The aim of the thesis is to establish the optimal way of pricing electronic books. The most important entities of book markets are defined, and the utmost stress is put on changes in the entities' role that have been brought about by the coming of eBooks. The thesis is not only limited to the model of sales of eBooks, but also discussed are alternative business models based on the eBook as an object of monetization. The conclusion of the thesis summarizes the findings, and introduces possible trends in the development of the described subject.
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