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Language Analysis of Selected Internet Discussions
Brůnová, Kateřina ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
Univerzita Karlova v Praze, Pedagogická fakulta, Katedra českého jazyka Jazyková analýza vybraných internetových diskusí (Bakalářská práce, 2012) Language Analysis of Selected Internet Discussions Vedoucí bakalářské práce: PhDr. Radka Holanová, Ph.D. Autorka: Kateřina Brůnová Summary This bachelor's thesis is concerned with the phenomenon of Internet discussions, namely the informal online discussion boards hereby manifested by three different examples connected by a common topic of interest, fashion. Firstly, the phenomenon is contextualized in the group of other types of computer-mediated communication realized by the medium of the Internet. Secondly, it is defined by the factors of public accessibility (versus the participants' illusion of privacy) and dialogic, interactive properties. Lastly, it is put in contrast with online chat concerning the presence of a topic, asynchronous and more permanent character. The aim of the thesis is to analyze and describe the way contemporary Czech language is used in this particular environment. Typical features of the internet in general are data connectedness, hypertext linkage and elision of contextual information (which is usually easy to find elsewhere), as well as users' anonymity, which often leads to unscrupulous behaviour and vulgarity. It is also common that...
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The Analysis of Communication Activities of Junák Organisation in 2011 on the Example of National Charity Events
Höschlová, Aneta ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
Bachelor thesis entitled The Analysis of Communication Activities of Junák Organisation in 2011 on the Example of National Charity Events deals with the largest educational organization in the Czech Republic. The aim is to introduce the organisation Junák - svaz skautů a skautek ČR in terms of its mission, history and current status. It contains an analysis of communication activities of the non-profit organization, which is focused on the analysis of media coverage and communication tools that this non- profit entity used the most. In the second part, this bachelor thesis deals with charity events of non-profit organizations and describes in details four national charity events of the scout movement - Betlémské světlo, gatherings Postavme školu v Africe, KAPKA and Velikonoční skautské kuřátko, then compares their sense to the mission of Junák and its communication strategy. The last part focuses on primary research carried out by the author of this work on the target group of respondents aged 15 to 26 years. The research examined whether the organizing charity events affect the image of non-profit organizations, whether charities are perceived differently by people who went through scout education and those who were never scouts, whether these current scout charity projects are meaningful and...
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Experience course for improvement in communication of youth with mentally handicapped
Kroupová, Kateřina ; Zemková, Jaroslava (advisor) ; Šumníková, Pavlína (referee)
This bachelor thesis addresses the opportunities for social communication development for mental handicapped youths who use the personal assistance social service. The means used for communication development are practical experience courses. A questionnaire was sued for research purposes which proves that personal assistance is used by clients mainly in a school environment and for escorts. Despite this fact, demand for practical experience courses from assistants is considerable. Almost all of them consider them to be an opportunity for their client to get to know their client better, thereby improving the quality of the social service provided. Other research focused on comparison of individual plans for the users of the personal assistance social service. This research confirmed the importance of the work of personal assistants who have a demonstrable influence on the development of communication and socialisation of people with a mental handicap. Controlled interviews with clients demonstrated that the common intense experiences enjoyed during the practical experience course, converted into life experience, can have a positive influence on the relationship between the assistant and client. They then find it easier to achieve goals aimed at development of communication which make orientation in...
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Specific aspects of 20th century artwork of educational programme in gallery
Krechler Barešová, Veronika ; Bláha, Jaroslav (advisor) ; Kitzbergerová, Leonora (referee)
The thesis focuses on difference between theoretical and didactical aspects of work with artwork of so-called great styles (from the Romance art until art of 19. century), modern and postmodern artefact. It surveys the current thought of the early 21st century about art and visual culture. On the basis of this thought educational programs for gallery space come up. Within the framework of the thesis, two confrontational gallery educational programs have been proposed. At the end of the thesis, based on the comparison of these programs the specific aspects of 20th century artwork of educational programme in gallery have been formulated.
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Disinhibition forms and manifestations
Vesecká, Iva ; Fonferová, Ľudmila (advisor) ; Sluková, Petra Zia (referee)
The bachelor thesis "Disinhibition forms and manifestation" focuses on the internet communication. Nowadays, mobile phones, Internet and other communication devices can use the Internet or your mobile phone to communicate for hours. Start of thesis deals with an introduction to the history of the Internet and cyberspace as an environment in which the Internet is. Then he deals with basic psychological aspects of communication in cyberspace. It represents a typical group of victims, and various methods of attack. It points out the advantages and disadvantages of Internet and social networks and their dangers, but also on the positive aspects of social networks and the Internet for young people. The bachelor thesis can be used as a source of information to all who are interested in communicating on the Internet. And as a further inspiration to those who explore this area of communication.
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The use of new media in marketing with the company Vodafone as an example.
Hejdová, Markéta ; Köppl, Daniel (advisor) ; Máchová, Eva (referee)
The thesis analyse the use of new media in marketing communication, most of all with regard to the changes which had been taking place during last few decades. The development of information technologies a digitalisation brings about not only new communication channels, but it also causes changes in usage of the present ones. This requires not only the users but also the advetisers to adapt, at least if they are not willing to loose their customers. The means of communication in the world of new media is very specific and differs mainly in need of interaction and closer contact with the customer. On one side, this is a huge advantege since it is now possible to get immediate feedback, but on the other side, there is also the danger of being publicly criticized. The changes in media world also diminish the difference between media producers and consumers by enabling anyone connected to the Internet to create and share content. I chose company Vodafone as an example, because in my opinion, when communicating in the world of new media, it is quite succesful. It actively communicates on social networks, it is able to integrate them into its campaigns and magazine ČiliChili is a great example of owned medium. In conclusion, the thesis evaluates Vodafone activities considering the latest trends worldwide and it...
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Human resource management
Šrolová, Tereza ; Buriánek, Jiří (advisor) ; Trunda, Jiří (referee)
Human resource management is a deliberate approach to managing people who are employed in a particular organization and under the management leadership contribute to achieving organizational goals with their performance. Managing people is associated with personal strategy and policy,which have an important role in working with human resources. This issue is concerned in thesis. In the context of human resource management also deals with the culture of the organization and its influence on performance. Thi is followed by the analysis of management remuneration and the impact of motivation onemployee performance. The analytical part is aimed at exploring the effectiveness of human resources management in a particular company. The goal was to study the overall rate of employee satisfaction. We found out, that in a small business there is a noticeable change within two years. It also turned up, that the company completely changed the social climate and the age structure of employees.
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