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The framing of eurscepticism in the czech press
Rosenfeldová, Jana ; Křeček, Jan (advisor) ; Jirák, Jan (referee)
The diploma thesis "Framing of euroscepticism in the Czech daily press" deals with political communication about the European Union realized in the czech daily press (namely MF DNES, Právo and Hospodářské noviny) during three events which were essential fot the Czech republic. It was referendum (2003), signing of Lisbon Treaty (2009) and signing of ESM (2013). It focuses on quality and europeanisation of public debate and its changes within this events. It also investigates how eurosceptic actors and and oponions are represented. It is trying to examine what are their possibilities of participating in public debate and identify attitudes of individual tituls. Research methods are quantitative analysis plus frame analysis. It also treats (in theoretical part) concepts like political communication (generally and on the european level), european public sphere and also euroscepticism itself.
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Representation of Animals in the Czech media - Blesk, MF Dnes
Kratochvílová, Jana ; Novák, Arnošt (advisor) ; Křeček, Jan (referee)
The diploma thesis deals with the relationship between humans and animals in contemporary society. Formerly animals were a part of everyday human life but with the advent of modern society, the relationship between man and animal weakens. Today the situation is such that people increasingly form the relationship with animals only through the media. Therefore, the aim of practical research was to determine how and in what context animals are represented in the Czech media, specifically in two selected newspapers - Blesk and MF Dnes. To achieve a comprehensive view on the subject, the work combined two basic approaches to research - qualitative and quantitative. Main method is a qualitative frame analysis during which frames of representing animals that occur in these two newspapers were formulated, described and interpreted. To complement and quantify the information gathered in qualitative analysis, quantitative content analysis was also made. Among others, the results offer us a reflection how we currently think about animals and what role they play in our lives and in life of the whole society.
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"Selected aspects of the war news on the example of the war in Croatia
Drejčková, Kristýna ; Nečas, Vlastimil (advisor) ; Hanzal, Jaromír (referee)
Thesis "Selected aspects of the war news in Czech daily newspapers on the example of the war in Croatia" analyze approach Czech printed media to reporting on the war in Croatia. This work verifies the existence of selected journalistic routines, using by journalists when they reporting on military conflicts, that was emerged from the study of foreign research, through quantitative analysis of the front pages of Mladá fronta Dnes and Rudé právo from the years 1991 to 1995. The theoretical part of this thesis is devoted to news reporting, with an emphasis on the sociology of sources, then composes the theory of framing and finally assesses the role of the media in military conflicts. The practical part is a research project based on foreign research that evaluates the use of sources in war reporting and processes the anchoring of themes of conflict in Croatia with the use of quantitative analytical methods. The aim of the research is to obtain results related to the issue of informing the Czech media about the war, and their subsequent comparison with results of foreign researches on the issue of reporting on wars. Qualitative analysis complete the findings of quantitative research closer insight into the conflict, through the evaluation of using of specific frameworks within individual texts in...
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The frame analysis of the Greek financial crisis in the context of 2010 Czech Parliament election in Czech printed media
Tesař, Pavel ; Vochocová, Lenka (advisor) ; Trampota, Tomáš (referee)
The thesis examines media interpretation of the Greek financial crisis in selected Czech media. It analyzes framing of this issue in Czech daily newspapers MF DNES, Právo, Hospodářské noviny and Lidové noviny in period of the first five months of 2010 (1.1 - 28.5.2010). Theoretical part of this thesis is based on Robert Etman's concept of framing, which was defined in early 90's. The main research question is which aspects of the Greek financial crisis were selected, and/or emphasized by Czech media and what interpretations were created using these constructions. The analysis is focused on qualitative research of selected articles using method of grounded theory. With this method it comes to interpretation of the Greek financial crisis in Czech media, detailed understanding of analyzed texts and setting up basic means of framing that are used by journalists. Quantitative analysis is exploring selected population of articles in specific period of time and answering basic research questions (How was crisis framed? How daily newspapers interpretation varied? In which way was the crisis interpreted from the perspective of Czech political scene? How did framing changed in time?). Sub-hypotheses coming from qualitative analysis are then further tested. Keywords frame analysis, framing, qualitative...
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Phenomenon of disability and its image in the print media
Opočenská, Lenka ; Felcmanová, Lenka (advisor) ; Hájková, Vanda (referee)
TITLE: Phenomenon of disability and its image in the print media AUTHOR: Lenka Opočenská DEPARTMENT: Department of Special Education SUPERVISOR: Mgr. Lenka Felcmanová ABSTRACT: The thesis "The phenomenon of disability and its image in the print media" aims to find out how periodicals framed chosen topic of disabilities in one year. The theoretical part of the thesis deals with the typology of models of disability and the definition of disability from different perspectives. The third chapter provides an overview of how the media shape the attitudes of society. The research section concentrates on how the media has framed newspaper articles and whether terminology changes were reflected in the media. KEYWORDS: Disability, models of disability, attitudes, framing, print media
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Representation of the problem of climate change in the print media
Trunečková, Daniela ; Novák, Arnošt (advisor) ; Hájek, Roman (referee)
This diploma thesis on Representation of the problem of climate change in the print media is a content analysis of Czech quality daily newspapers, namely Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo. It deals with the way the selected daily newspapers presented debate on global climate change in 2013-2014. The theoretical part informs readers about the basic concepts and definitions and introduces them to the problem. The empirical part answers the question of whether the media coverage of global climate change in Czech quality daily newspapers is consistent with scientific findings of the international climate discourse represented by Intergovernmental Panel on Climate Change (IPCC) or whether it relies equally on opinions of the small group of so called climate skeptics who question the general consensus of the scientific comunity regarding the causes and consequences of climate change or the need of adequate measures. The results of research indicated that most of analyzed articles informed about climate change the same way as the main climatological research. The largest number of skeptical articles appeared in Lidové noviny. A considerable number of articles didn't comment on the causes of climate change, their seriousness or decisions regarding action.
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Public relations effectiveness in the czech presidential elections 2013
Šťastná, Alžběta ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis Public Relations Effectiveness in the Czech Presidential Elections 2013 analyzes the effectiveness of public relations tools that have a key influence in building of positive image of candidates in political elections, and on the particular case of the Karel Schwarzenbergs election campaign in first ever presidential election in the Czech Republic. The first part deals with the theoretical definition of public relations in general and subsequently in the narrower sense in relation to politics, adaptation to the specific needs of political communication for example in endorsement or positive and negative campaigns in electoral contests. Attention is also paid to the possibilities of cooperation with the media, agenda setting and framing. In the second practical part is first introduced the background of the presidential election together with a detailed profile of Karel Schwarzenberg, followed by an analysis of his electoral campaign between August 2012 and January 2013, and in terms of effectiveness of various public relations tools that were used in the campaign and their success in projecting into the media content.
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Tabloidization of Czech television news in the context of its official changes
Vysloužilová, Kristýna ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The tabloidization of the news is a term used more and more frequently when discussing the general decline of standards in media. And also when talking about the focus on the entertaining side of events or focus on rather simple topics in the news. The goal of the diploma thesis "Tabloidization of Czech television news in the context of its official changes" is to critically reflect the news produced by the Czech television considering the tabloidisation. It is particularly focused on the official changes from the years 2007 and 2012 and it compares the periods before and after the changes to determine what kind of effect they had on the tabloidization indicating elements. These elements are defined in the theoretical part of the diploma thesis which is mainly based on the foreign literature and which is looking closer on the different definitions of tabloidization and methods that are being used when trying to uncover the tabloidization in media content. Then, the essence of public service media is introduced, followed as well by the presentation of the Czech television as an institution. Also, the possible effects of tabloidization on the audience are discussed, considering its influence on the society as a whole. The attention is being paid to particular research questions and variables in the...
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The verification of correspondence between the media and the public agenda
Horová, Terezie ; Vinopal, Jiří (advisor) ; Lupač, Petr (referee)
This thesis deals with the subject of correspondence between the media and the public agenda. It is based on previous studies , where the relationship between the media and the public agenda confirmed sociologist McCombs (Dearing a Rogers 1996: 6). On the sources it is trying to establish a linkage on the specific topic of the church restitutions , which discusses in particular the development and opinions both in the media and in the public agenda. In contrast to previous pieces I try to penetrate deeper into the linkage between media and public agenda and investigate their mutual correspondence. For analyzing the media agenda, the author uses the method of content analysis of newspaper articles in selected printed media. Then the result is compared to a secondary analysis of survey data Naše společnost, that realized the Center for Public Opinion Research, which represents the public agenda in this case. The main results of the analysis is verified that the media and the public agenda influenced each toher in the particular case, the issue of restitution of churches . First, it is managed to identify similarities between the frequency of occurrences of each media reports and public interest in the topic. It is also discovered a connection between opinions on the topic in the media and public...
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Mediarepresentation of forming local policy
Švubová, Jana ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The diploma thesis on the "Media representation of forming of local policy (on the example of the financing of the Prague theatres)" suggests that mass media contribute to the forming of local policy by selective reporting of the politics. This fact is illustrated on the example of forming grant policy of the capital city of Prague. The analysed media are the daily papers MF Dnes, Lidové noviny, Právo and the televisions TV Nova and Česká televize in 2007 and 2008. The theoretical part of the diploma thesis introduces the relation between mass media and reality, the effects of media and the factors influencing forming of the news content. The political communication is discussed; this phenomenon is introduced together with the personalisation of politics and the mediatisation. Furthermore the paper deals with the agenda- setting theory and its relation to framing theory and the theory of news values. Then the development of the dispute is given, the most important moments are emphasized. The research part of the diploma thesis includes results of the quantitative content analysis. The aim of this research was to discover the media image of the dispute and to confirm or to disprove the hypothesis (i.e. the mass media were not impartial). The qualitative frame analysis shows the ways the dispute was...
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