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Organic food labelling and its influence on Generation Y´s purchase behavior on German market
Fiala, Jan
The Diploma Thesis examines the perception, influence and role of organic food labelling on the German market in connection with the consumer behavior of Generation Y as organic food products have become of high interest over the last decade. This thesis also examines the main factors having an impact during decision-making process while purchasing organic food. In the theoretical part the relevant topics are introduced and discussed, such an organic food, labelling system, consumer behavior or Generation Y. Practical part deals with gathering primary data through online questionnaires (n = 185) and in-depth interviews (n = 14) and their analyzing and evaluation in statistical software. Both information and data gathered from secondary and primary research help form recommendations for economic subjects producing and selling organic food products and placing special labels on their packages.
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Construction of tires
Sýkora, Tomáš ; Hejtmánek, Petr (referee) ; Zháňal, Lubor (advisor)
The aim of this bachelor thesis is to describe the construction of tires and to compare construction of vehicles of the different categories. The first part describes the historical development, basic characteristics and forces that affect on the wheel of the vehicle. Furthermore, the construction of the tire is analyzed in detail and the method of marking the tires is explained. The second part of the thesis is focused on the differences in tire construction of individual vehicles categories such as single-track, passenger, truck and racing. In conclusion, some construction alternatives are mentioned and the future development of tires is estimated.
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Importance of marking foods in the Czech republic
Průšová, Monika ; Kocmánková Menšíková, Lucie (advisor) ; Klouček, Pavel (referee)
The Bachelor Thesis is focused on the marking foods on the Czech market and on its importance for the 3rd year students who study Public relations and Regional development, at the Czech University of Life Sciences. The main aim of theoretical part is to peruse the most important matters concerning about regional development, food and its social importance, and introduce the legal framework of the Czech law and the main regional documents which are related to this subject.. The aim for secondary data analysis is to find a context between the legal framework, the main regional documents and the subject matter. Comparison from the both analysis shows the main regional documents do not focus on the subject matter in that range as the Czech law does. The legal framework in Czech law has two main laws that deals with subject matter and determine duties for providing marks and producing safe foods. Another mentioned laws can be described as supporting but not less important as they help to define the range of producers and marks´providers´rights and duties as deception and misleading information as forbidden. Secondary data analysis identified a food marking systems on the Czech market. There were identified European system of food marks, National system of food marks and Regional system of food marks. The aim of semi-structured interviews with students was to determine the students´ knowledge and overwiev in the subject matter, to find if marks influent them in the shopping decisions. The number of students is set up on thirty. The empirical research shows 70 % of students perceive the marking food as a marking of a quality. One third of students think the food marks does not bring any benefits and mainly it is good only for producers. By students is known only a fifth of trading marks and it is mainly from the national system of food marks. The food marking does not influent two third of students, the main reason they mention is they do not have enough information about food marks on the Czech market. Comparition of gained data throught semi-structured interviews concludes that the inadequacy of food labeling in the Czech Republic is heading probably to incomplete or inadequate information to consumers on foods marking systems in the country.
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Chování spotřebitele na trhu s regionálními a bio potravinami
Fiala, Jan
Costumer behaviour on the market with eco and local food. Mendel University in Brno, 2016. This thesis deals with costumer behaviour on the market with eco and local food with emphasis on their original labelling. Practical part was implemented by qualitative research methods, eye-tracking and in-depth interviews. Description of costumer behaviour on the market with eco and local food regarding original labelling come from the results of thesis. Results also include the recommendations for practical application in the field of leblling of unconventional food.
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Checking of Vehicle Identifiers
Motúz, Ondřej ; Panáček, Vladimír (referee) ; Motl, Jakub (advisor)
Diploma thesis is focused on identifiers of vehicles and their parts. The thesis gives an overview about available identifiers situated on the vecihles. Further more the thesis deal with potentional forgery and altering of identifiers and as a next shows potentional ways how to detect a manipulation with them. Practipal part of thesis includes a proposal of methodology for checking vehicles based on identifiers. There was also created a cathalogue of the Skoda vehicles. It gives an overview of identifiers for selected vehicles of the brand Skoda.
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The study of identification and control equipment for material handling in logistics
Vágner, Ladislav ; Pokorný, Přemysl (referee) ; Hloska, Jiří (advisor)
In the first chapter of the barchlor´s thesis focuses on differences and description of the most widely used barcodes and scanners. This chapter describes also newly developed barcode – bocode. The second chapter deals with the radio frequency identification technology. Next chapters are about a production technology of barcodes and explain the functioning principle and possibilities of their usage. In conclusion there is provided a comparison of one–dimensional barcodes, marking technology and types of lasers.
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Návrh naučné stezky v Mokré-Horákově
Libánková, Ivana
The work deals with the nature trail in the village Mokrá-Horákov. The design of the trail is guided through the forest and the built-up area. The specialization of the nature trail is very variable. You can find here the animate nature and inaminate nature. The work follows up the questionnaire survey about the interested in the national trail, information relating to building law and calculation with financing project. The result of the work are real design boards.
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